MailUp Blog | Email Marketing and Digital Strategies

Email Marketing 09/15/2020

How a sender’s domain reputation affects deliverability

One out of five marketing emails does not reach the recipient’s inbox (Return Path). A leading cause is the sender’s reputation. Let’s see which factors cause bad reputation and how to prevent email providers from filtering the messages you send to your database.

Digital Strategy 09/08/2020

Autumn checklist for your email marketing activities

Once summer comes, customers become lazy and many web marketing activities are put on standby. Now that the holidays are over it’s important to organize your work for the last part of the year, which is the most important in many sectors. This handy checklist will help you plan and manage your tasks for the coming months.

Digital Strategy 09/03/2020

Mobile-friendly, responsive, and hybrid-design emails: here are the differences

Email Marketing evolved by embracing many changes; especially the beginning of the mobile era. Several approaches have been developed in order to answer to new design needs and some of them are still used. Let’s see pros and cons of the main ones.

Digital Strategy 09/01/2020

Marketing psychology: improve your email design by exploiting how your customers’ minds work

Today in 2020, emails are still one of the most effective marketing channels, but when it comes to designing an email that converts, a large part of the equation involves planning the design and structure of content.

Digital Strategy 08/27/2020

UX design: how to design user experiences for email marketing

Turning an email in a pleasant and memorable experience is the aim of any marketer who wants to increase his/her conversions. Here are some usefule UX design guidelines.

Email Marketing 08/04/2020

Email marketing and typography: tips on formatting and style

How much does sending campaigns with readable, impactful text really matter? Time to rethink text style and formatting.

Digital Strategy 07/28/2020

Email marketing & e-commerce: a research on the Covid-19 impact

We have combined the results of two researches: one by MailUp and the other by B2c eCommerce Observatory from the Polytechnic University of Milan’s School of Management. The objective was to provide a snapshot of the lockdown’s impact on e-commerce.

Email Marketing 07/21/2020

Email Design: 4 Tips for Header Design

From logo best practices, to the use of color, to skillfully combining consistency and variety.

Email Marketing 07/16/2020

6 Email Marketing Tips For Brick And Mortar Businesses

Email marketing can be game-changing for attracting and retaining customers. In fact, when executed successfully, email marketing has the potential of receiving a 4400% ROI; so suffice to say, it’s definitely worth investing in.

Digital Strategy 07/14/2020

UX Design and SEO synergy boosts site traffic

Let’s check out 8 key actions in designing a user experience that also benefits search engine positioning.

Digital Strategy 07/09/2020

Tips to Build an Amazing eCommerce Mobile App UX Design

The UX helps build a product or service that’s extensive, useful, and gratifying. Doing so would boost user engagement, conversions, and of course revenue.

Email Marketing 07/07/2020

Why You Need To Nail Your Visuals In Email Marketing

The perfect marketing email comprises many elements: flawless copy, coordinated sequences, compelling subject lines, valuable content.

Email Marketing 07/02/2020

2020 Email Design Trends That Will Drive More Sales in the Future

From 3D graphics to minimalistic designs, from hyper-personalized automated campaigns to creative typography.

Email Marketing 06/30/2020

Email Marketing & Gen Z: Email Design Tips and Other Best Practices

Make your email marketing more entertaining, more visual and mobile-first, and you will engage more Gen Zers.

Email Marketing 06/23/2020

Timing and Pressure: how e-mail timing impacts the recipient

All the data and trends you need to know about Email Marketing timing and pressure.

MailUp news 06/11/2020

Get to know your recipients and improve results with new features in the Statistics area

Now you can take a snapshot of the database engagement and act accordingly by sending segmented campaigns.

Email Marketing 06/09/2020

Email and download speed: what’s the recipient’s tolerance threshold?

Between 3G, 4G, LTE, and desktop connections, let’s see how many seconds recipients are willing to wait for our campaigns to load.

Digital Strategy 06/04/2020

AI solutions for e-commerce business

From the customer-oriented search engine to the voice assistance, from management of inventory to predictive pricing.