SMS Marketing 08/08/2018 5 deadly SMS Marketing errors From the last-minute approach to one-size-fits-all, plus the wrong delivery timeslot. Let’s look at the limitations and counterproductivity of business SMS channels.
Email Marketing 08/01/2018 5 Amazing Copywriting Techniques to Boost Email CTR How can you break through the noise and get your email noticed, read and clicked through? Here are a few copywriting techniques you can use to improve the results of your campaigns.
Email Marketing 07/24/2018 How much are your campaigns worth? All about the ROI of email marketing What it is, how to calculate it, and which actions to use to optimize email channel metrics that respond to the most important of questions: “How much do my campaigns make compared to the costs incurred?”
Email Marketing 07/17/2018 Does summer make open rates drop? 5 ideas to avoid it Summer is a beautiful season and many businesses are slowing down the performance of their summer emails. There are effective remedies to prevent these declines. Let us discover them together.
Email Marketing 07/12/2018 11 things you did not know you could do with MailUp We have discovered 11 functional gems hidden in the platform. They are small, yet decisive in bringing your Email Marketing activities to an advanced level.
Email Marketing 07/03/2018 Quick Guide: How To Create A Mailing List A company’s mailing list is a constantly evolving organism that must tend toward expansion. Let’s discover in 5 steps how to create a contact list plus enhance and expand it thanks to a database building strategy.
Email Marketing 06/26/2018 Do You Know What Are The Most Important Email Marketing KPIs? In this blog post, we’ll take stock of the email channel KPIs, including definitions, formulas, and actions for improving results and creating data-driven strategies.
Email Marketing 06/19/2018 How To Take Advantage Of Transactional Emails To Increase Sales They have a very high open and engagement rate. So why not optimize them to promote, upsell, and cross-sell? The following are 7 practical examples of transactional email marketing.
Email Marketing 06/12/2018 5 Myths About Marketing Automation, Debunked Marketing Automation has been on everyone’s lips for a few years now, yet many surrounding legends hinder its use. Let’s clarify once and for all what it is and what it is not.
Email Marketing 06/05/2018 Business to Business Email Marketing: 6 Strategic Tips If you send business to business email marketing campaigns, you know all too well how crucial it is to target the consideration and conversion funnel steps. Here are 6 tips to leverage the power of email to increase the number of leads and paying customers.
Digital Strategy 05/29/2018 Growth Hacking in 6 Points: From Theory to Practice We’ve analyzed the world of Growth Hacking, from its origins to today: in 6 points we’ll explain how and why Growth Hacking got started, the funnel, the tools, the synergies, and 4 case studies.
MailUp news 05/22/2018 Introducing Brand New Content Sources and Custom Rows New features are coming to the platform in May for managing and automating the creation of emails. No more copying and pasting text and links, no more manual image uploading, no more obsessive content checks.
Email Marketing 05/15/2018 How To Personalize Your Emails With Dynamic Fields, Images and Contents In addition to segmentation and automation, there is a set of techniques and tools for sending messages in line with the characteristics of each contact.
Digital Strategy 05/10/2018 How you can turn a frosty visitor into a hot lead: the secrets of lead generation Content marketing, landing pages, email marketing and Facebook Ads: discover the cycle of activities and channels to attract visitors’ attention and turn them into leads and potential customers.
Email Marketing 05/08/2018 4 Steps To More Relevant Email Profiling A complete guide to developing an organic profiling cycle: from the collection of different data clusters (personal data relating to interests and behaviors) to segmentation, up to personalization and automation.
Email Marketing 05/02/2018 How To Use Emojis In Email Subject Lines From emojis for branding emails to those that are more evocative, we’ll look at the potential of these small but effective graphic elements that can add expressiveness and immediacy to campaigns.
SMS Marketing 04/24/2018 The Right SMS to the Right Recipient: a Guide to Segmentation Geographic, demographic, and behavioral, each subdivided into subcriteria: let’s take a look at the parameters to use when subdividing recipients to create truly relevant SMS campaigns.
Email Marketing 04/17/2018 5 Killer Ways To Boost Email Conversion Rates From micro-conversions to the top requirements for an effective call to action, we explore the ins and outs of email marketing’s most closely tracked, yet elusive, indicator.
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