MailUp Blog | Email Marketing and Digital Strategies

Email Marketing 07/16/2019

Customizing Emails: The Two Fundamental Tools

Imagine sending emails that are automatically composed with content that best matches each recipient. It’s easy, thanks to these two features you can use to improve performance.

Email Marketing 07/09/2019

Segmentation + Personalisation + Automation: you can do everything with the Filters

Let’s look at the activities which can be performed with them to take your Email Marketing strategy to an advanced level.

Digital Strategy 07/02/2019

Copywriting and Its Role in Marketing Translation

Copywriting is a critical part of marketing translation. Get more insight on how the two elements can help businesses increase their sales.

Digital Strategy 06/25/2019

The Future is Predictive: Interview with Tiziano Barbagallo from Datatrics

We asked the Italy Country Manager to explain how the Predictive Marketing works in practical terms, and how it brings businesses an average increase in turnover exceeding 30%.

MailUp news 06/20/2019

Segment your campaigns in detail: MailUp’s advanced filters have arrived

You can now create a filter by linking different conditions to segment recipients with maximum precision. The result? More flexibility, better engagement, and greater conversions.

Digital Strategy 06/18/2019

Messaging Apps for E-commerce: a strategic guide

There are 5 necessary steps for online stores to launch products, collections, and catalogs on Facebook Messenger and Telegram.

Digital Strategy 06/12/2019

Google Algorithm Updates Impacting your Search Results

Your digital marketing team must learn all there is to Google algorithmic updates. Here are several of the updates that always have an impact on your search results.

Digital Strategy 06/11/2019

Strategy to Market Your Business: Be Unique

Email Marketing, AR tools, Facebook Ads, and much more. Nine ways how to achieve a high level of productivity and create a unique strategy to market your business.

Email Marketing 06/04/2019

Deliverability: the MailUp Story

Email design, automation, and segmentation? The main factor guaranteeing a successful e-mail marketing campaign may also be the most underestimated. Let’s talk about deliverability. We’ll tell you how we see it here at MailUp.

Email Marketing 05/28/2019

9 Content Attributes That Damage Your Email Marketing

Let’s take a look at several crucial content attributes that actively damage your email marketing campaigns and their overall effectiveness at converting would-be consumers.

Digital Strategy 05/23/2019

Guide to Creating Engaging Video Marketing Content

What you only require to create a good video is resources, equipment, and video editing skills. The tools and resources are very accessible.

Email Marketing 05/22/2019

Case Study | How Walmart Argentina Boosts the Effectiveness of Automated, Customized Campaigns

We asked Walmart how it enriched the shopping experience through a series of automated and profiled campaigns for each phase of the customer relationship.

Digital Strategy 05/17/2019

Top 8 Marketing Trends of 2019

How do top marketers attract an audience with something newplan? Here is an overview of the top 8 most effective marketing trends of 2019.

Email Marketing 05/14/2019

The Life Cycle of Email Marketing: How to Extend It and Improve Engagement

The key factor in the life cycle of email marketing is engagement: let’s take a look at its metrics, the relative results from 2018, and how to improve them.

Email Marketing 05/09/2019

A Complete Guide to Writing Abandoned Cart Emails

Losing sales is always challenging, but doing nothing to fix the problem is even worse. Make them come back with effective abandoned cart emails.

Email Marketing 05/07/2019

Basic Notions for Developing Responsive HTML Emails

Just like in a building, you need solid foundations: let’s look at the steps for laying the foundations for your campaigns, ensuring correct display on the various email clients.

Email Marketing 04/30/2019

5 Secrets Behind High-Converting Email

Getting clients or rising the email conversion rate using email marketing can be sometimes a big challenge; but how do others succeed and what is the secret behind their results?

Email Marketing 04/24/2019

Google AMP for Email: Welcome To The Future

Thanks to AMP, brands can now launch interactive campaigns where the recipient can browse product catalogs, book trips and much more without ever leaving the email.