MailUp Blog | Email Marketing and Digital Strategies

Email Marketing 08/04/2020

Email marketing and typography: tips on formatting and style

How much does sending campaigns with readable, impactful text really matter? Time to rethink text style and formatting.

Digital Strategy 07/28/2020

Email marketing & e-commerce: a research on the Covid-19 impact

We have combined the results of two researches: one by MailUp and the other by B2c eCommerce Observatory from the Polytechnic University of Milan’s School of Management. The objective was to provide a snapshot of the lockdown’s impact on e-commerce.

Email Marketing 07/21/2020

Email Design: 4 Tips for Header Design

From logo best practices, to the use of color, to skillfully combining consistency and variety.

Email Marketing 07/16/2020

6 Email Marketing Tips For Brick And Mortar Businesses

Email marketing can be game-changing for attracting and retaining customers. In fact, when executed successfully, email marketing has the potential of receiving a 4400% ROI; so suffice to say, it’s definitely worth investing in.

Digital Strategy 07/14/2020

UX Design and SEO synergy boosts site traffic

Let’s check out 8 key actions in designing a user experience that also benefits search engine positioning.

Digital Strategy 07/09/2020

Tips to Build an Amazing eCommerce Mobile App UX Design

The UX helps build a product or service that’s extensive, useful, and gratifying. Doing so would boost user engagement, conversions, and of course revenue.

Email Marketing 07/07/2020

Why You Need To Nail Your Visuals In Email Marketing

The perfect marketing email comprises many elements: flawless copy, coordinated sequences, compelling subject lines, valuable content.

Email Marketing 07/02/2020

2020 Email Design Trends That Will Drive More Sales in the Future

From 3D graphics to minimalistic designs, from hyper-personalized automated campaigns to creative typography.

Email Marketing 06/30/2020

Email Marketing & Gen Z: Email Design Tips and Other Best Practices

Make your email marketing more entertaining, more visual and mobile-first, and you will engage more Gen Zers.

Email Marketing 06/23/2020

Timing and Pressure: how e-mail timing impacts the recipient

All the data and trends you need to know about Email Marketing timing and pressure.

MailUp news 06/11/2020

Get to know your recipients and improve results with new features in the Statistics area

Now you can take a snapshot of the database engagement and act accordingly by sending segmented campaigns.

Email Marketing 06/09/2020

Email and download speed: what’s the recipient’s tolerance threshold?

Between 3G, 4G, LTE, and desktop connections, let’s see how many seconds recipients are willing to wait for our campaigns to load.

Digital Strategy 06/04/2020

AI solutions for e-commerce business

From the customer-oriented search engine to the voice assistance, from management of inventory to predictive pricing.

Digital Strategy 05/26/2020

Single Customer View: what it is and why companies must make it their own

Collecting data is easy. Collecting the right data is not so easy. Organizing data in one “place” is very difficult. However, it brings great advantages.

Digital Strategy 05/19/2020

Retail in the emergency weeks: what’s happening and what’s to come

Some studies reveal the guidelines that will reshape retailer’s strategies, while the Chinese experience offers us some examples of successful conversion.

SMS Marketing 05/14/2020

5 ways to integrate the SMS channel and email

Let’s consider how to improve different steps of the customer journey by integrating e-mail and SMS from the lead nurturing to the loyalty phases.

Digital Strategy 05/12/2020

3 Tips to Combine Your Email Marketing and Chatbots

69% of consumers prefer chatbots because of the ability to quickly interact with brands and companies.

Email Marketing 05/06/2020

Customer data quality: no effective strategy without data reliability

Sending is not enough. It’s the quality and use of data that makes the difference. Let’s introduce you to customer data quality, its advantages, and what it takes to do it.