MailUp Blog | Email Marketing and Digital Strategies

Email Marketing 03/31/2020

Email marketing during emergency weeks: our study and some tips

The engagement of some e-mails could improve dramatically these days. However, at the same time, a wrong message could damage both the branding and reputation.

Digital Strategy 03/24/2020

A first point on the impact of Covid-19 between e-commerce and media

We have collected some of the most interesting data that has emerged so far regarding the incidence of the virus on traffic, online shopping and social media.

Digital Strategy 03/19/2020

Bad SEO habits that you must give up in 2020

From using generic email for link building to ignoring image optimization, up to the similar content on pages.

Other 03/17/2020

Lead scoring: what it is, and how to set it up

Assessing and classifying leads is just as important as generating new ones. Let’s look at the explicit and implicit parameters on which lead scoring is based, plus some guidelines.

Digital Strategy 03/10/2020

Innovation in Banking & Finance is a challenge that passes through dialogue

From a hyper-history concept to data subject emergence: let’s assess how innovation is perceived among consumers and the mindset with which banks can implement it internally.

Email Marketing 03/03/2020

Emojis & Email: The Latest, Their Impact on Clicks, and Optimization for Screen Readers

From brand-new emojis to their effectiveness in the subject line and body of emails, up to some tips for screen readers optimization.

Email Marketing 02/25/2020

Email length: best practices for visual and textual campaigns

From vertical length to total weight, up to the number of words: let’s clarify the length parameters that favor delivery, opening, and click rates.

Digital Strategy 02/20/2020

5 Digital Marketing Hacks You Need To Incorporate To Reduce Your SaaS Churn Rate

From the user onboarding improvement to the research of user behavior. Here are 5 hacks on how to reduce churn for your SaaS company.

Digital Strategy 02/18/2020

Content Marketing: Metrics for Measuring Performance

Here’s how you can get a complete picture of the results of your content marketing plan using consumption, engagement, and conversion metrics.

MailUp news 02/11/2020

The Statistics area is here: discover a new way of analyzing and improving engagement

Let us introduce a revamped reporting system. Beyond just a report collector, this active analysis tool measures sent and future emails.

Email Marketing 02/06/2020

Click maps: what they are and how they can improve engagement

The major advantage of click maps lies in offering an immediate picture of recipients’ engagement. We explain how they work and how they can be used to improve results.

Digital Strategy 02/04/2020

Digital Marketing: 8 trends for 2020 according to experts

We asked eight industry experts to tell us which strategic aspects should be targeted this year—from interactivity to hyper-personalization and independent newsletters.

Email Marketing 01/28/2020

The ultimate guide to email segmentation: mindsets, tools, and activities

Data organization, fundamental tools, and activities to forward campaigns that fit each recipient’s characteristics and needs.

Email Marketing 01/21/2020

Lead Magnets: What They Are, How They’re Made, and Some Necessary Tools

A lead magnet is an incentive offered to users in exchange for their email address. But certain rules and best practices must be respected in order to create an effective one.

SMS Marketing 01/14/2020

How to utilize SMS to get customer feedback

Every feedback is essential to improve customer experience and establish a stronger relationship. Here are quick tips on how you can utilize SMS in getting customer feedback.

Digital Strategy 01/07/2020

Starting 2020 off right: 4 strategic directions

More than ever—a successful 2020 strategy will be about generating engagement. Focus on these aspects to improve campaign performance.

MailUp news 12/19/2019

The best of 2019

Between joys and efforts, projects launched, and goals achieved—let’s rewind the tape. Here’s the (non-exhaustive) chronicle of what we’ve done to support your strategies.

Digital Strategy 12/17/2019

How Telegram Works for Companies

With mega-groups, channels, and chatbots, here’s a list of the functions Telegram offers companies and the necessary steps to start communicating with clients and potential customers.