MailUp Blog | Email Marketing and Digital Strategies

Email Marketing 12/10/2019

From mailing lists to segments: the evolution of the database and the new MailUp dashboard

A modern Email Marketing strategy is based on the diversification of recipients. Let’s look at how list management works in MailUp and the new summary dashboard.

Email Marketing 12/03/2019

Email and HTML: 10 mistakes to avoid

Here’s a list of the biggest mistakes you can make when creating emails, from those closely related to the HTML code to those related to the delicate subject of images.

MMC 2020 11/29/2019

The 2020 MailUp Marketing Conference: it’s showtime

Have you ever heard of emotional intelligence? Emotional intelligence is becoming a marketing strategy cornerstone, and this is at the heart of the 2020 MailUp Marketing Conference. Save the date: May 20, 2020 in Milan.

Email Marketing 11/26/2019

Optimize email delivery: guidance, mythbusters, and tips

Email size, images, doubts on the background, and welcome email benefits: these practical tips keep your campaigns from ending up in spam.

Email Marketing 11/19/2019

20 Tips to Improve Your Business Email Etiquette

Having numerous emails to answer may lead to lax etiquette. Here are 20 tips that will help you maintain business email etiquette and improve your communication.

Email Marketing 11/12/2019

Database Building: The 5 Commandments for Subscription Forms

A simple “let’s stay in touch” is not enough to convert users into new recipients. Here are 5 guidelines for creating your form: from the promise of value to brand consistency.

SMS Marketing 11/05/2019

The Power of SMS in Marketing: Does it Still Work?

How exactly has SMS for business held up against the barrage of negative press it had received since the birth of the likes of WhatsApp?

Email Marketing 10/29/2019

10 Ways to Get Better Email Engagement

If you want all the emails to hit the mark, you have to improve the caimpaigns and monitor the reaction of the audience. Here are 10 easy-to-implement, but effective approaches.

Email Marketing 10/22/2019

Halloween awards: get inspired by the 6 best campaigns!

We have selected the most brilliant, effective, and creative e-mails for October 31. Their campaign subject, image, and animation have been awarded.

Digital Strategy 10/15/2019

7 Important Resource to Improve Your Digital Marketing Learning

Digital marketing is no longer new or leading edge; here are 7 of the most important resources you can use to boost your digital marketing skills.

Email Marketing 10/07/2019

Retention Email Marketing: 7 Techniques to Reduce Churn Rate

Retention is an activity that should be carried out continuously: here are 7 email campaigns you can use to be perceived as useful and by the customer’s side.

Other 10/01/2019

6 Means By Which Email Marketing Can Boost SEO Results

Email marketing is one of the most effective means of increasing conversions and boosting your SEO results. That’s right, it can actually amplify your SEO rankings.

Email Marketing 09/24/2019

Email Personalization: Step-by-Step Guide

In this blog post we’ll explain the theories and practices of customization: advantages, objectives, and tools to improve ROI with relevant campaigns.

Email Marketing 09/17/2019

6 Top Link Building Tools for Content Marketers

Content marketing link building tools are not a one-size-fits-all concept but the choices are quite impressive!

Email Marketing 09/10/2019

7 Email Design Trends Popular This Fall

From gradient “nostalgia” to the discreet charm of monochrome, up to the realism of 3D images, we’ve chosen the most in vogue graphic trends among marketers.

SMS Marketing 09/03/2019

A Rebirth of SMS Messages: +6% sending volumes

Thanks to the driving force of promotional and transactional SMS, 4.2 billion text messages were sent in 2018. Here are the business objectives beneficially impacted by SMS.

Email Marketing 08/29/2019

Why Email Signature Marketing Is More Powerful than Social Media Marketing

The signature at the bottom of your marketing emails is just as important as design, text and CTAs. Get it right to reinforce your brand identity and drive more clicks to the website.

Email Marketing 08/27/2019

Back To Work: How To Plan The New Season of Email Marketing

Summer holidays are over. Chase away September blues by planning out a thorough schedule of activities and kick-start the new Email Marketing season.