SMS Marketing 06/22/2017

9 Ways to Leverage SMS and Emails & Boost Summer Sales

Summer sales time is upon us! Here are a few simple yet ingenious ideas for boosting sales and driving more traffic into stores, thanks to text messages and emails.

MailUp news 06/15/2017

MailUp and Passendo: a new email advertising integration

Now you can transform your email and newsletter traffic into a new and profitable source of income, adding advertising spaces in your communications.

Email Marketing 06/08/2017

How Terme di Saturnia is using email to increase its bookings

We asked this famous Italian wellness resort to tell us about the performance of one of its latest Email Marketing campaigns: objectives, strategy and results, in a new case study for tourism.

SMS Marketing 06/01/2017

SMS Marketing: a few insights and a new report

How are bulk text messages doing? In this post, you’ll find a few interesting insights on the SMS market, plus a brand new feature of the MailUp platform.

MailUp news 05/25/2017

New PieSync integration for real-time, 2-way sync

MailUp is now integrated with PieSync, ensuring 2-way real time data synchronization among your favorite cloud apps. Goodbye manual imports/exports, welcome productivity.

MailUp news 05/18/2017

Introducing our new integrations catalog and the Vtiger connector

A digital marketing ecosystem involves research and development for integrations. Today we’d like to show you the latest results: the dynamic catalog and Vtiger connector for synchronizing MailUp with your external CRM.

Digital Strategy 05/11/2017

Create a Customer Journey Map in 4 Steps

Designing an accurate customer journey map is the first step towards understanding what your users actually do and want. Here is how to do it in 4 steps.

Email Marketing 05/02/2017

How BPM uses email to re-engage and retain customers

For a bank like BPM, keeping customer relations alive is something that goes beyond mere banking transactions and commercial offers. Here’s how the bank took advantage of automation tools to build customer engagement and loyalty.

Digital Strategy 04/27/2017

Growth Hacking Strategies: 5 Key Steps To Get Started

Growth hackers are versatile professionals who know how to take full advantage of online resources. Here are the best growth hacking techniques and tools to get started with you strategy.

MailUp news 04/14/2017

On The Road Again: New Features For Building Better Email

Mission: enhancing the email message building process. From .zip imports to improved link checks, we have added some widely asked for features meant to streamline the way you create email messages.

SMS Marketing 04/13/2017

3 Ways to Optimize Mobile Landing Pages

Building effective mobile landing pages is no simple task. Here are three ways to make sure your efforts will be rewarded by conversions and success.

Email Marketing 04/04/2017

4 Ideas To Revamp Your Easter Emails

Leverage the potential of Easter emails by setting up the right drip campaign, defining the best content and discovering extra ideas you never though of.

Email Marketing 03/30/2017

Birthday Email: Best Practices, Tips & Tricks

Simple yet effective, automated birthday emails are a must-have in any marketer’s toolbox. Let’s see how to structure and schedule it, as well as the best practices you should never forget.

SMS Marketing 03/21/2017

10 winning features of SMS text messages

If you think text messages are somehow obsolete, you might be thinking your marketing strategy wrong. Here are 10 key features to SMS that will explain why they’re worth investing in.

Email Marketing 03/16/2017

What can SMTP do for your Email Marketing?

Not just a simple protocol: SMTP is a server that can be integrated with any external system to send personalized transactional emails with high delivery rates. Discover its evolution into SMTP+.

Digital Strategy 03/07/2017

A Digital Strategy in 5 points: from Automation to Video Content

From SEO optimization, through Automation Marketing, to KPI analysis: 5 key skills to develop a digital strategy.

Email Marketing 02/28/2017

Design a Standout Subscription Confirmation Email

Is your subscription confirmation email too basic? You may be missing out on a great opportunity to get subscribers to engage with your brand. Here are a few tips and ideas on how to improve this situation.

MailUp news 02/22/2017

Automation, BEE, statistical reports: all the other MailUp 9 news

Having explored Collaboration and the Recipient profile, today we want to end the journey featuring all the other (substantial) innovations on the platform.