MailUp Blog | Email Marketing and Digital Strategies

Email Marketing 10/07/2019

Retention Email Marketing: 7 Techniques to Reduce Churn Rate

Retention is an activity that should be carried out continuously: here are 7 email campaigns you can use to be perceived as useful and by the customer’s side.

Other 10/01/2019

6 Means By Which Email Marketing Can Boost SEO Results

Email marketing is one of the most effective means of increasing conversions and boosting your SEO results. That’s right, it can actually amplify your SEO rankings.

Email Marketing 09/24/2019

Email Personalization: Step-by-Step Guide

In this blog post we’ll explain the theories and practices of customization: advantages, objectives, and tools to improve ROI with relevant campaigns.

Email Marketing 09/17/2019

6 Top Link Building Tools for Content Marketers

Content marketing link building tools are not a one-size-fits-all concept but the choices are quite impressive!

Email Marketing 09/10/2019

7 Email Design Trends Popular This Fall

From gradient “nostalgia” to the discreet charm of monochrome, up to the realism of 3D images, we’ve chosen the most in vogue graphic trends among marketers.

SMS Marketing 09/03/2019

A Rebirth of SMS Messages: +6% sending volumes

Thanks to the driving force of promotional and transactional SMS, 4.2 billion text messages were sent in 2018. Here are the business objectives beneficially impacted by SMS.

Email Marketing 08/29/2019

Why Email Signature Marketing Is More Powerful than Social Media Marketing

The signature at the bottom of your marketing emails is just as important as design, text and CTAs. Get it right to reinforce your brand identity and drive more clicks to the website.

Email Marketing 08/27/2019

Back To Work: How To Plan The New Season of Email Marketing

Summer holidays are over. Chase away September blues by planning out a thorough schedule of activities and kick-start the new Email Marketing season.

Digital Strategy 08/21/2019

Good and Bad Things About Using a Private Instagram Account for Branding

Instagram gives brands the option to have a completely private account on the platform. Let’s see the pros and cons of this choice in terms of branding.

Email Marketing 08/06/2019

4 Ways To Segment Subscribers And Send Better Emails

A regular email blast every week won’t get you 40x better results than social media. Let’s look at 4 different ways to segment subscribers so you can send better high-converting emails.

Digital Strategy 07/30/2019

The Present and Future of Content Marketing: All the Numbers You Need to Know

Let’s take stock of how companies perceive content by considering efficacy, investments, transmission channels, and content intelligence advanced scenarios.

Digital Strategy 07/23/2019

How Does Messenger Work For Companies?

Everything you need to know about the Facebook messaging app and how companies can use it to reach customers and prospects using a conversational approach.

Digital Strategy 07/16/2019

The Steps of Content Marketing Strategy for SaaS Startups

90% of the SaaS companies in existence are using Content Marketing as an integral part of their business plan. Let’s get to the best way of doing it.

Email Marketing 07/16/2019

Two Must-Have Tools to Customize Emails

Imagine sending emails that are automatically composed with content that best matches each recipient. It’s easy, thanks to these two features you can use to improve performance.

Email Marketing 07/09/2019

Segmentation + Personalisation + Automation: you can do everything with the Filters

Let’s look at the activities which can be performed with them to take your Email Marketing strategy to an advanced level.

Digital Strategy 07/02/2019

Copywriting and Its Role in Marketing Translation

Copywriting is a critical part of marketing translation. Get more insight on how the two elements can help businesses increase their sales.

Digital Strategy 06/25/2019

The Future is Predictive: Interview with Tiziano Barbagallo from Datatrics

We asked the Italy Country Manager to explain how the Predictive Marketing works in practical terms, and how it brings businesses an average increase in turnover exceeding 30%.

MailUp news 06/20/2019

Segment Your Campaigns In Detail: MailUp’s Advanced Filters Have Arrived

You can now create a filter by linking different conditions to segment recipients with maximum precision. The result? More flexibility, better engagement, and greater conversions.