Google Analytics campaign tracking in MailUp

29 March 2012

Many MailUp customers ask about being able to more precisely track the effects of an email campaign on their Web site traffic, account signups, or ecommerce conversions. This is really easy to do when you use a complete email marketing system like MailUp together with a robust Web statistics reporting solution like Google Analytics.

Let’s take a quick look.

  1. Campaigns in Google Analytics
    Google Analytics allows you to more accurately determine the return on different marketing investments by adding more information to the links used in those marketing campaigns. Without reinventing the wheel on this topic, here is the official documentation from Google on tracking custom campaigns and a good article on campaign trackingfrom certified Google partner Blast Advanced Media. All in all, a campaign is just a way to define a subset of your Web traffic sources, so that you know that certain activity on your Web site (e.g. page views, form submissions, orders, etc.) resulted from specific marketing efforts.
    Campaign tracking
  2. Giving Google Analytics the information it needs
    The way to pass to Google Analytics the information it needs to more precisely track your marketing activity is to add some keywords (in technical term a “querystring”) to your tracked URLs. To build that querystring, there is a free, handy tool called the URL Builder.
    URL builder
  3. Editing your email message
    The last step is simply to copy and paste a portion of the URL that you just built into the MailUp message editor, so that all links (or all the links you wish to track) will “carry” that additional information with them.  For details instructions, see the MailUp knowledge base: tracking campaign results with Google Analytics(and other Web stats programs)
    MailUp campaign tracking

That’s it. Happy email campaign tracking with MailUp!

Note: you don’t have to be an active MailUp customer to test all of the above. You can give it all a try by signing up for a MailUp free trial account (no credit card required).

This article was written by

Massimo Arrigoni

Massimo Arrigoni

As head of products at MailUp, I spend my days (and nights) thinking of new tools that can help marketers get the job done more effectively. In MailUp 9, for instance, we just introduced a new way for our users to collaborate on email campaigns. With beefree.io, we took our drag-n-drop email editor and turned into a stand-alone, embeddable plugin. The objective is to create tangible value, gather feedback, and push real product innovation based on it.

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