Notify me on Messenger
10 min

What if Tom, whose account manager or sales representative is John, could receive your newsletters, product updates, special offers, etc. from John, instead of a generic email address (or, even worse, a “no-reply@” email account)?

Tom knows John: he’s had him as his account manager for months. When he gets an email from John, he opens it. Receiving a message from a more recognizable sender could certainly increase the comfort level and lead to better open rates.

For example, let’s say that your company has 3,000 customers and they are managed by 30 different sales people:

  • John handles 120 customers
  • Peter 115 customers
  • etc.
With the Dynamic Sender feature, you can have MailUp automatically send the message from John, Peter, and the other sales reps, depending on whom the recipient is. Customers whose account manager is John will receive the message from John. Those that normally work with Peter, will get it from Peter, and so on.

In MailUp, this is very, very easy to do.

  1. In the contacts database, you will reserve two fields for the sender name and email (e.g. Account Manager Name, and Account Manager Email)Dynamic sender fields
  2. At the time you set up the mailing, you will specify which custom fields MailUp should use for the Sender Name and Sender Email, using the “Select Sender From Recipient Data Fields” feature.Setting the dynamic sender

Of course, this feature assumes that the data indeed exists in the contacts database, but if it’s not already there, you can easily import the data using the Import Wizard, either while importing new contacts or appending data to existing contacts.

Happy dynamic sending with MailUp!

If you have any questions on this feature, contact us.

Liked this article? We have plenty more in store for you.

Subscribe to get news, tips and updates delivered to your inbox.

Read also

Introducing Brand New Content Sources and Custom Rows

New features are coming to the platform in May for managing and automating the creation of emails even more effectively and intuitively. Let's imagine the ideal ...

Read more

New! Improved RSS Automation, Multichannel Forms, and Customization Preview

We've created a new system for fine-tuning automated emails based on RSS feeds and have brought the customization area to a more advanced level. And ...

Read more

Video In Email: Get It Done With A Quick Copy & Paste

Today with MailUp in just a few clicks you can add an optimized video preview to your campaign without any embedded code. We'll explain how, ...

Read more

Looking Back To Our 2017: A Year In Review

 It's that time of the year - that of the Year In Review! Join us in retracing the main steps of our journey... to try ...

Read more

MailUp Is Included In Deloitte’s Technology Fast 500 EMEA 2017!

It's called Technology Fast 500 EMEA 2017, and it's the ranking created by Deloitte to honor the fastest growing high-tech companies in Europe, the Middle ...

Read more

Introducing Improved A/B Testing and Message Checkup

Continuing our mission to improve the way you do Email Marketing, we're thrilled to introduce two major updates for A/B testing – which can be ...

Read more