What if Tom, whose account manager or sales representative is John, could receive your newsletters, product updates, special offers, etc. from John, instead of a generic email address (or, even worse, a “no-reply@” email account)?
Tom knows John: he’s had him as his account manager for months. When he gets an email from John, he opens it. Receiving a message from a more recognizable sender could certainly increase the comfort level and lead to better open rates.
For example, let’s say that your company has 3,000 customers and they are managed by 30 different sales people:
- John handles 120 customers
- Peter 115 customers
In MailUp, this is very, very easy to do.
- In the contacts database, you will reserve two fields for the sender name and email (e.g. Account Manager Name, and Account Manager Email)
- At the time you set up the mailing, you will specify which custom fields MailUp should use for the Sender Name and Sender Email, using the “Select Sender From Recipient Data Fields” feature.
Of course, this feature assumes that the data indeed exists in the contacts database, but if it’s not already there, you can easily import the data using the Import Wizard, either while importing new contacts or appending data to existing contacts.
Happy dynamic sending with MailUp!
If you have any questions on this feature, contact us.