Using different senders for different recipients, dynamically

22 March 2012

What if Tom, whose account manager or sales representative is John, could receive your newsletters, product updates, special offers, etc. from John, instead of a generic email address (or, even worse, a “no-reply@” email account)?

Tom knows John: he’s had him as his account manager for months. When he gets an email from John, he opens it. Receiving a message from a more recognizable sender could certainly increase the comfort level and lead to better open rates.

For example, let’s say that your company has 3,000 customers and they are managed by 30 different sales people:

  • John handles 120 customers
  • Peter 115 customers
  • etc.
With the Dynamic Sender feature, you can have MailUp automatically send the message from John, Peter, and the other sales reps, depending on whom the recipient is. Customers whose account manager is John will receive the message from John. Those that normally work with Peter, will get it from Peter, and so on.

In MailUp, this is very, very easy to do.

  1. In the contacts database, you will reserve two fields for the sender name and email (e.g. Account Manager Name, and Account Manager Email)Dynamic sender fields
  2. At the time you set up the mailing, you will specify which custom fields MailUp should use for the Sender Name and Sender Email, using the “Select Sender From Recipient Data Fields” feature.Setting the dynamic sender

Of course, this feature assumes that the data indeed exists in the contacts database, but if it’s not already there, you can easily import the data using the Import Wizard, either while importing new contacts or appending data to existing contacts.

Happy dynamic sending with MailUp!

If you have any questions on this feature, contact us.

This article was written by

Massimo Arrigoni

Massimo Arrigoni

Chief Product Officer

As head of products at MailUp, I spend my days (and nights) thinking of new tools that can help marketers get the job done more effectively. In MailUp 9, for instance, we just introduced a new way for our users to collaborate on email campaigns. With beefree.io, we took our drag-n-drop email editor and turned into a stand-alone, embeddable plugin. The objective is to create tangible value, gather feedback, and push real product innovation based on it.

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