10 min

2015 Update: Check out the new version of the MailUp App for Shopify!

We’re blogging live from Internet Retailer 2012 (come see us at booth 144) where among other things.

We are presenting the BETA version of our new, slick integration with Shopify, the popular, hosted ecommerce platform.

The MailUp App for Shopify makes it super-simple for merchants to use all of the powerful email marketing tools built into the MailUp platform, with customer and order data flowing automatically from their store into MailUp.

Among the features:

  • Customers that opt into receiving marketing communications from the store are automatically opted into a List in the MailUp account (MailUp supports unlimited lists within an account)
  • When an order is placed, order data is sent automatically to MailUp (e.g. order date, order amount, IDs of products ordered, etc.)
  • When an order is shipped, shipping data is transferred over
  • Email subscription preferences are kept in-sync between the two systems

With customer and ecommerce transaction data from the Shopify-powered store now available in MailUp, the system’s triggered messages features can be used to automatically run marketing campaigns such as:

  • Sending a “Thank You” message with a coupon 30 days after the purchase date
  • Sending a cross-selling message based on the product IDs that have been purchased
  • Sending a special reward (e.g. a gift certificate) to customers that have passed a certain amount of total $ ordered
  • … and much more

Setup is a breeze. There are only a few steps.

First, you enter your MailUp API account credentials.

Then, you map some fields so that Shopify all the data flows into the right places.

Finally, you tell Shopify which List in your MailUp account – which can support multiple Lists – will be used to receive data from the Shopify-powered store.

That’s it. MailUp and Shopify are now communicating: customer and order information will flow automatically from Shopify into your MailUp account, so you can get creative with all kinds of automated, post-purchase marketing campaigns.

The MailUp App for Shopify is completely free of charge. The integration between the two systems right now is in BETA, and therefore has not yet been made public on the Shopify App store. Sign up for a MailUp free trial and then contact us to test drive the integration with Shopify!

Liked this article? We have plenty more in store for you.

Subscribe to get news, tips and updates delivered to your inbox.

Read also

Segment Your Campaigns In Detail: MailUp’s Advanced Filters Have Arrived

You can now create a filter by linking different conditions to segment recipients with maximum precision. The result? More flexibility, better engagement, and greater conversions. We've ...

Read more

Send Personalized Emails Based On Where Recipients Click

Now you can send automatic follow-up emails that are consistent with where a recipient clicks. This is quite a precious feature for leading prospects and ...

Read more

New Custom Rows! Edit, Order and Design Your Dynamic Content Blocks

Our custom rows are now all new and improved. Send out your latest blog articles or new e-commerce items dynamically - you can now create ...

Read more

Jade is Expanding: Now You Can Collect Contacts on Android Tablets Too

From today everyone, truly everyone, can even collect email addresses and phone numbers offline, directly from in-store tablets used at fairs and all kinds of ...

Read more

Start a Conversation: MailUp has a New Messaging Apps Channel

From today you can reach your customers and prospects directly on Facebook Messenger and Telegram, communicating promotions, offers, and updates on your brand. Welcome to ...

Read more

MailUp and Blueknow: the new integration for segmented email campaigns

From the synergy between MailUp and blueLead comes the new integration that makes models and trends of user behaviour available to your platform: everything you ...

Read more