Update: Check out the latest version of the MailUp plugin for WordPress (version 1.4)

Allowing new subscribers to opt-in to your emailing list is at the core of any email marketing strategy.  With the newly released version 1.2 of the MailUp newsletter sign-up form for WordPress, we are focusing our efforts to provide any company with a flexible, customizable newsletter sign-up plugin for their WordPress-powered blog or website.

The MailUp plugin for WordPress allows you to easily drop a newsletter subscription form into your WordPress website or blog, so that visitors can sign-up and receive news and updates from you. New subscribers are added to your MailUp account, in the List you specify (MailUp accounts support multiple lists).  From within your MailUp email marketing account, you will then be able to easily create and send email newsletters that could feature, for example, a selection of your best blog posts or more recently updated website pages.

Plugin Features

Version 1.2 of the plugin is fully compatible with the most recent WordPress 3.4.1 version. Among its features:

  • Quick and easy installation: The plugin can be installed and activated in just a few moments, through your WordPress dashboard under the “Add New” Plugins section. There is no need to download the plugin file and go through a series of complex installation steps.
  • Front-end widget: The plugin creates a WordPress widget that you can drag and drop like any other widget. For example, you can add the sign-up form to your right-side column, or to the header or footer of your template.
  • Fully customizable: The settings section of the plugin allows you to customize the newsletter sign-up form that your online viewers will see on your website. This includes the text of the form, the recipient fields to include, and the CSS style (i.e. style of the plugin).
Signup form
  • Follows email marketing best practices: By default the plugin uses the recommended double opt-in subscription method. This means that when online viewers fill out the sign-up form, they will receive a confirmation email and have to confirm their subscription. This is an email marketing best practice as it eliminates the chances of spam traps and incorrect email addresses being added to your list, therefore improving the quality of the list and your deliverability.
  • Subscribers’ info is saved directly in MailUp: Once online viewers subscribe to receive your emails, their email address and other information collected through the plugin (e.g. name and country) will be available automatically in your MailUp email marketing account. Therefore, there is no need to collect email addresses the old way through a csv or excel file.
  • Language and privacy settings: The plugin allows you to edit all text shown in the form. This is especially useful for our international users who wish to have all the aspects of the plugin in their preferred language. You can also require that new subscribers agree to your privacy policy or terms and conditions.

Downloading the MailUp Plugin for WordPress

The MailUp plugin is available free of charge in the WordPress plugin directory. To have your newsletter sign-up form ready to go on your WordPress website you will need to install, configure, and style the plugin. These three steps are best highlighted in our video tutorials. In just a new minutes, you’ll be all set to go!

Get the MailUp Plugin for WordPress today!

The MailUp newsletter plugin for WordPress has already been downloaded more than 8,000 times. Email marketing is one of the best ways to keep your online visitors up-to-date with your newest content. Turning your online viewers and into engaged subscribers is crucial, and the MailUp plugin can help you do just that.

If you don’t have a MailUp account and you would like to test both MailUp’s email marketing features and the newsletter plugin for WordPress, you can simply sign up to a 30-day free trial.

Liked this article? We have plenty more in store for you.

Subscribe to get news, tips and updates delivered to your inbox.

Read also

Get to know your recipients and improve results with new features in the Statistics area

Now you can take a snapshot of the database engagement and act accordingly by sending segmented campaigns. Discover this and all the other news on ...

Read more

The Statistics area is here: discover a new way of analyzing and improving engagement

Let us introduce a totally revamped reporting system. Beyond just a simple report collector, this active analysis tool measures sent and future campaign progress. The statistical ...

Read more

The best of 2019

Between joys and efforts, projects launched, and goals achieved—let's rewind the tape. Here's the (non-exhaustive) chronicle of what we've done to support your strategies. The year ...

Read more

Segment Your Campaigns In Detail: MailUp’s Advanced Filters Have Arrived

You can now create a filter by linking different conditions to segment recipients with maximum precision. The result? More flexibility, better engagement, and greater conversions. We've ...

Read more

Send Personalized Emails Based On Where Recipients Click

Now you can send automatic follow-up emails that are consistent with where a recipient clicks. This is quite a precious feature for leading prospects and ...

Read more

New Custom Rows! Edit, Order and Design Your Dynamic Content Blocks

Our custom rows are now all new and improved. Send out your latest blog articles or new e-commerce items dynamically - you can now create ...

Read more