New “Pay per Speed” video illustrates our innovative pricing

01 October 2012

When we explain to prospects our email marketing pricing, the reaction is often…

  • … “Say it again: I didn’t get it.”
  • We give them an example, and they say…
  • … “Ok, now I get it. I’d never heard that before, and it sounds awesome”

The truth is, our “pay per speed” pricing model really is awesome. You subscribe to a given bandwidth, and you can send unlimited messages to unlimited contacts (the only limitation is the speed at which those messages are sent). It gives email marketers a tremendous amount of flexibility, at a CPM that’s increasingly lower than the competition as volume grows (we have customers paying 1/10 of what they would pay with competing email marketing platforms).

Now, to get the point across even more quickly and easily, our fantastic marketing team has put together a video that tells the story really well. Or so we think. Check it out and let us know what you think.

By the way: the example in the video (70KB of bandwidth, which allows you to send over 12,000,000 messages per month) means a CPM of less than $0.06. It’s the power of “pay per speed”. Contact us to see how much you can save on your email marketing budget.

This article was written by

Massimo Arrigoni

Massimo Arrigoni

As head of products at MailUp, I spend my days (and nights) thinking of new tools that can help marketers get the job done more effectively. In MailUp 9, for instance, we just introduced a new way for our users to collaborate on email campaigns. With, we took our drag-n-drop email editor and turned into a stand-alone, embeddable plugin. The objective is to create tangible value, gather feedback, and push real product innovation based on it.

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