How To Create An Email Newsletter From Your Blog’s RSS Feed

19 November 2012

Creating an email newsletter for your blog should be easy!

You have a blog and regularly post new articles, but… do your readers know? Not everyone follows you on Twitter or Facebook – where you might post blog updates – and even if they do, they may not have time to read your blog posts right when you publish them.

That’s why a weekly or monthly email newsletter digest from your blog makes a lot of sense and is a commonly used marketing tool by professional bloggers (Jump to the video tutorial on creating an email digest of recent blog posts). And it’s not just bloggers: email digests are heavily used by social media too: Twitter, Facebook, Quora, … they all use email updates to keep users up-to-date with recently posted content.

The fact is, creating an email newsletter on a regular basis – be it daily (think a crazy-busy blog like TechCrunch), weekly, or monthly – can be difficult and time consuming. With MailUp – our professional email marketing platform – the task of creating a newsletter digest for your blog becomes quicker and easier. By leveraging your blog’s RSS feed, MailUp makes it a snap to pick recently posted articles and turn them into an email newsletter digest. Combined with the MailUp’s plugin for WordPress, this feature becomes a great tool for bloggers.

Here’s how it all works.

What is an RSS feed and how you can use it for creating a newsletter digest

In simple terms, a blog’s RSS feed is a standardized web document that contains recently published articles. This means that other applications – including a system like MailUp – are able to retrieve such content and make it available to you.

In your MailUp admin console you can take advantage of your blog’s RSS feed to create an email digest of recently published blog posts in a few simple steps.

  • Add your blog’s RSS feed to your MailUp account
  • Pick an RSS-ready template or create a new one
  • Easily create your blog digest by adding content from the RSS feed to the template
  • Quickly review and send your blog digest

The first step is to find your blog’s RSS feed page and add it to MailUp so that the content is available in the system. For example, our MailUp blog has the following URL http://blog.mailup.com/feed/.

MailUp Blog RSS Feed

In your MailUp admin console, you can add the RSS feed URL under Settings > List Settings > Preferences > RSS.

Secondly, you need to pick an RSS-ready email template, or create a new one. These are “special” email templates that contain tags that are populated with content extracted from the RSS feed. When you use one of these email templates, the content from your blog posts is automatically retrieved through MailUp’s dynamic RSS tags.

When working in the email editor, you can decide what information you want to retrieve from your blog posts and include in the newsletter, such as the title of the blog post, the brief description, etc. For example:

Newsletter from RSS Example

For your convenience, here is the list of all of MailUp’s dynamic RSS tags (click image to enlarge):

MailUp Dynamic RSS Tags

You added the RSS feed to your MailUp account, and you have an email template ready to host the RSS feed content: you are now ready to create your email digest. All you have to do is to select which of the recently posted articles you want to feature in your digest and in what position. Creating the digest only takes a minute, as shown in the following video tutorial.

Finally, you will just need to review the message, edit it – if needed – and send it!

Video Tutorial: Create A Newsletter From Your Blog’s RSS In 2 Minutes

Additional Resources

For a detailed step-by-step guide, view our dedicated help page on creating email newsletters from your blog’s RSS feed.

This article was written by

Sergio Mandrone

Sergio Mandrone

Sergio is Associate Product Marketing Manager at MailUp in the San Francisco office. With 5 years of digital marketing experience, he writes for the MailUp blog, manages the Email Design Workshop blog, and is currently working with the MailUp BEE team to grow the line of BEE products.

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