Higher open rates with a personal touch

03 December 2012

Interesting data from MarketingSherpa in this blog post on how a more personal email message delivered a substantially higher open rate. The point of the article is that an email message that is sent by an individual, and signed by that individual, can lead to better campaign results. Dynamic tags in the body of the message (e.g. the recipient’s name) can also help add a more personal touch.

In MailUp, you can easily:

  • Set the FROM name & email whenever you create a campaign (they can change from campaign to campaign)
  • Dynamically set a different FROM name & email based on the recipient (e.g. each customer receives a message that comes from and is signed by their account representative)
  • Insert dynamic tags to fill in the recipient’s name or other information
  • Insert dynamic content to change parts of the message based on whether certain conditions are met (e.g. the recipient is in California vs. New York, male vs. female, etc.)

For better campaign results, personalize your emails!

This is true both on the sender side (sent by “John” not by “Customer Service”) and on the recipient side (e.g. subject: “Paul: here are hand-picked deals for you this week”, body: “Dear Paul, …”, etc.). For example, see how simply adding the recipient’s name to the subject increased the open rates in this study.

Certainly contact us if you have questions about how to best use MailUp to personalize your email messages.

This article was written by

Massimo Arrigoni

Massimo Arrigoni

As head of products at MailUp, I spend my days (and nights) thinking of new tools that can help marketers get the job done more effectively. In MailUp 9, for instance, we just introduced a new way for our users to collaborate on email campaigns. With beefree.io, we took our drag-n-drop email editor and turned into a stand-alone, embeddable plugin. The objective is to create tangible value, gather feedback, and push real product innovation based on it.

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