How To Setup A Post-Purchase Email Campaign With Triggered Messages

04 December 2012

Email marketing and ecommerce can be a truly powerful combination. As the folks at Shopify know well, and wrote on their blog, email marketing “is a proven way to engage your customers, increase sales, and promote your online store.” Today, we’ll focus on a common and effective email marketing strategy for your e-commerce store: setting up an automated post-purchase email campaign (by the way: Shopify users, there’s a ready-to-go MailUp app for Shopify).

Let’s look at a real-life example: your online store is booming with new orders and you want to build a stronger, lasting relationship with your customers. In fact, you know that the relationship you want to have with your customers goes beyond a mere transactional exchange. A first step in achieving this goal could be to send out a personalized “thank you” message, some time after an order is placed, possibly including a discount to build loyalty and encourage a repeat purchase.

However, more often than not, you are short on time and overwhelmed with other projects. Unless the process is automated, it simply won’t happen.

Triggered message post purchase

The solution is to setup an automated email campaign with the use of powerful filters and triggered messages. In practice, this means that you create only once

  1. An email called Thanks for your last purchase! Enjoy 10% Off Your Next Order
  2. An e-commerce-specific filter that segments customers based on their latest “order shipped” date (e.g. find everyone whose last “order shipped” date was 15 days ago)
  3. A triggered message that is automatically sent to those customers for whom the condition in the filter is met

The end result here is that your customers get a thank you email with an incentive to place a repeat purchase on your store, and at the same time they become accustomed to your online communications.

In this video tutorial, we’ll look at how to setup a simple post-purchase triggered email that is sent to customers 15 days after they place an order on your online store:

For more information on the topics covered in this blog post:

This article was written by

Sergio Mandrone

Sergio Mandrone

Sergio is Associate Product Marketing Manager at MailUp in the San Francisco office. With 5 years of digital marketing experience, he writes for the MailUp blog, manages the Email Design Workshop blog, and is currently working with the MailUp BEE team to grow the line of BEE products.

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