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Today, anywhere between 15% and 60% of your subscribers are opening and reading your emails on a smartphone (it’s around 30% for us at MailUp), using messages optimized for mobile is more important than ever. Creating one, however, is not that easy.

Media query in CSS

 

That’s why at MailUp we’ve put together a number of responsive email templates that include all the techy stuff needed to display differently depending on the size of the screen. For example, if there are three sections side by side, they will automatically rearrange themselves vertically if the message is opened on a small screen.

Check out MailUp's fashionable and responsive email templates!

Directly from Milan, Italy!

Given our Italian roots and with one of our offices being in Milan, Italy our email templates had to be Armani-like! So our design team came up with a number of Milan-fashion-inspired responsive email templates that will make your email marketing elegant and modern.

designer_template_mailup_preview

You don’t have to worry about sophisticated things like media queries because the messages already contain all the code you need. So use the message editor to personalize the message and you can be ready to send a mobile-optimized email in no time.

designer_template_mailup_editor

Quick preview in multiple mobile clients

When you are done working your magic on your new message, you can use the Email Check-Up feature to test it. Part of this feature is a super-handy email preview tool: it’s the result of our integration¬†with Email On Acid, which¬†gives you quick access to a preview of the message in dozens of email clients, including mobile clients.

Preview the message in multiple email clients

For example, here is our message previewed in an iPad 5…

Previewing your message in an iPad

… and here is the same message in an iPhone.

designer_template_mailup_iphone

To keep things simple, we are absorbing the cost of the Email On Acid service, so MailUp users don’t have to worry about incurring additional fees when testing their messages.

These responsive email templates are for you!

Creating a great looking email that works well in a variety of email clients is not easy. At MailUp, we’ve created tools and templates to make things easier, and will continue adding new features to help you send messages that look and work well, …and that are fashionable and responsive!

  • Current MailUp users: you will find these new responsive email templates in the template catalog when creating a new message.
  • New to MailUp: set up a free trial and play around with our new templates

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  • mailupinc

    By the way: if you know a bit of HTML and want to get a little deeper into how responsive emails work, here’s a good article that just came out on the Iinbox Group blog: http://www.inboxgroup.com/blog/coding-pixel-perfect-emails-part-4-responsive-emails

    There’s a lot of other content on this topic on the web, but that article can be a good starting point.

    Also, stay tuned for an ebook on mobile marketing that we’re going to publish very soon, where we talk about responsive emails as well!