Can a snowman help you (drive higher open rates)?

23 October 2013

Can a help you drive higher open rates?

As long as you test your messages and don’t overuse them… yes! When use appropriately, those cute little symbols can help catch the reader’s attention as she speed-reads through her inbox.

The result can be higher open rates, as shown recently in a good article by Pamella Neely on Web Marketin Today (Special Characters in Email Subject Lines: Good or Bad?).

A list of symbols for sprucing up your email subject line

There’s all sorts of names for them (special characters, glyphs, unicode characters, etc.): we’ll just call them symbols and here  is a partial list. NOTE: do not copy and paste into your email: read below.

Finding the right symbol and the correct code

The key with these catchy little things is that you need to make sure to use the correct code. Do not copy and paste from the table above.

There’s a super-handy Web site call EmailStuff that makes it a snap to locate the symbol that you may want to use, and copy the right code to paste into your email subject line. We it.


Make sure you test everything before sending your message out using MailUp’s free email preview feature, powered by Email On Acid.

Have fun!

This article was written by

Massimo Arrigoni

Massimo Arrigoni

As head of products at MailUp, I spend my days (and nights) thinking of new tools that can help marketers get the job done more effectively. In MailUp 9, for instance, we just introduced a new way for our users to collaborate on email campaigns. With, we took our drag-n-drop email editor and turned into a stand-alone, embeddable plugin. The objective is to create tangible value, gather feedback, and push real product innovation based on it.

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