Email marketing innovations on display: come see MailUp at Ad:Tech NY 2013

11 October 2013

We’re excited to exhibit for the second year in a row at Ad:Tech New York, the go-to event for digital marketers.

Stop by our booth #304 and get a firsthand look at our innovative pay-per-speed pricing, new agency portal, and an intelligent email list builder widget. What’s more? Here’s a 25% discount off of any Ad:Tech pass: Enter promo code NY13EXH25 on http://na.ad-tech.com/ny/register/

Visit MailUp at Ad:Tech New York 2013

Hey CMOs, looking to save on your email marketing budget?

One of the areas where we keep innovating in email marketing is pricing: MailUp is the only email marketing provider (ESP) that doesn’t charge you based on the size of your contact list and the number of emails you send. So, what do we base our pricing on? Messages per hour. We typically ask you:

  • What’s the size of your campaign list? (i.e. not your total contact list)
  • How fast do you want your campaign to be sent out? Say, in 2hrs?

You could be saving upwards of 30% on your email marketing budget by leveraging our innovative pricing. Stop by our booth # 304 to see our pay-per-speed pricing configurator in widescreen TV!

Marketing agencies rejoice!

We’re happy to introduce an agency portal, which now allows you to manage all of your clients under one roof.

  • Request a new free trial for a client
  • Log into a client’s admin console with one click
  • Process orders for existing clients (e.g. upgrade the account with a new feature)
  • And more!

Add users, update permissions, and much more. Ask us for a live preview of the MailUp agency portal at our booth # 304.

MailUp Web Agency Portal

List building corner: dramatically increase email acquisition results

Still using a static email acquisition form? At Ad:Tech we will be presenting a dynamic, intelligent email sign-up form that can significantly boost your email list building efforts. Emails will be acquired using a customizable modal window that is only displayed when certain conditions apply.

So visitors to a “Skiing” section of your Web site will get a pitch to join the “Skiing Enthusiasts” newsletter after spending 20 seconds on that page, while those checking out tennis rackets and coming from a certain promotion might get pitched on signing up for tennis equipment specials. Studies have shown dramatic increases in the sign-up rates when advanced list building techniques are used.

Intelligent email acquisition

We’ll be writing much more on this new cool feature in the next few weeks. Stop by our booth # 304 to see a demo and ask us your questions!

See you November 6-7 at Ad:Tech NY 2013!

This article was written by

Sergio Mandrone

Sergio Mandrone

Sergio is Associate Product Marketing Manager at MailUp in the San Francisco office. With 5 years of digital marketing experience, he writes for the MailUp blog, manages the Email Design Workshop blog, and is currently working with the MailUp BEE team to grow the line of BEE products.

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