Become an email & SMS marketing pro

Subscribe to get news, tips and updates delivered to your inbox.

Notify me on Messenger
10 min

Time for a new generation of newsletter signup forms

Although plenty of research shows that email is the communication tool with the highest ROI, email acquisition is often an after-thought, left to a hard-to-see, generic sign-up form located in some obscure area of a Web site. Why would anyone sign up? In fact, hardly anyone does.

At MailUp we like to bring innovative ideas to this mature email industry, like our unique Pay Per Speed pricing, fashion-inspired email templates, or a Preference Center that doesn’t look like all the other ugly unsubscribe pages that you see every day.

So when you visit now, after you load a few pages, you’ll be presented with a pitch on signing up for our “Email Guru” newsletter that looks a lot cooler than your regular email signup form.

Intelligent newsletter signup form

From newsletter signup to targeted email acquisition

To innovate in email acquisition, we partnered with our friends at Vivocha, a cool startup that’s doing some innovating things in another mature industry: live chat. We thought that the same concepts that are behind being able to show a live chat window at the right time, on the right page, with the right look & feel, would very much apply to email acquisition.

What if an online sports store could easily invite tennis enthusiasts to a tennis-focused newsletter, while pitching golf lovers to a Tips from our Golf Pro weekly bulletin? What if they could present the signup form in a custom-designed window that only displays on certain pages, appears gently on the page after a certain amount of time, and only shows after visitors have seen a certain number of other pages? What if newsletter signup could be turned into targeted, smart email acquisition?

Full control on design and engagement rules

By leveraging the Vivocha system, MailUp users will enjoy access to a set of administration tools that provide full control on the design of the modal window (HTML and CSS)…

Style the newsletter signup modal window with CSS

…and easy access to defining the business rules that control when that modal window will be shown.

Define the engagement rules for newsletter signup

We’re just getting started

Really, we’re just at the beginning stages of this project.

What you can do today:

  • You can contact us and tell us that you’re interested in checking this out
  • We will work with you to create one or more email signup widgets in Vivocha
  • Some hand-holding will be necessary (e.g. to make the widget communicate with your MailUp account)
  • To change the widget, you will need to know HTML and CSS

What you will be able to do tomorrow:

  • Create widgets on your own and easily connected them to your MailUp account
  • Change the style and custom fields shown on the form, even without knowing HTML and CSS
  • Apply even more engagement rules

So, let’s call this an Alpha release… or a prototype.

Interested in checking it out? Come see us at Booth 304 at Ad:Tech New York this week, or contact us.

Liked this article? We have plenty more in store for you.

Subscribe to get news, tips and updates delivered to your inbox.

Read also

Video In Email: Get It Done With A Quick Copy & Paste

Today with MailUp in just a few clicks you can add an optimized video preview to your campaign without any embedded code. We'll explain how, ...

Read more

Looking Back To Our 2017: A Year In Review

 It's that time of the year - that of the Year In Review! Join us in retracing the main steps of our journey... to try ...

Read more

MailUp Is Included In Deloitte’s Technology Fast 500 EMEA 2017!

It's called Technology Fast 500 EMEA 2017, and it's the ranking created by Deloitte to honor the fastest growing high-tech companies in Europe, the Middle ...

Read more

Introducing Improved A/B Testing and Message Checkup

Continuing our mission to improve the way you do Email Marketing, we're thrilled to introduce two major updates for A/B testing – which can be ...

Read more

Increase your database with Facebook: introducing the new MailUp-LeadsBridge integration

For a growing number of companies lead acquisition happens through Facebook Lead Ads. We are happy to introduce a brand new MailUp integration that will ...

Read more

New Features For Welcome Emails, Workflows and Scheduling

A rich, versatile release that relates to several functional areas within the platform—email design, reporting, programming—as well as some aspects of the graphical user interface and user experience.  We ...

Read more
  • mailupinc

    Unfortunately there have been some delays in the development of the integration with Vivocha, but we can certainly try to assist you. The integration with Padiact is up and running and should fill your needs. Please see: