Triggered messages: not on holidays and weekends

11 February 2014

Email automation is growing

Email automation can really make the difference in a company’s marketing efforts. Automated messages that are triggered when certain conditions occur are used for anything from simple “Thank You” notes to “Welcome Series” to more sophisticated post-purchase or post-signup campaigns. Email marketers are taking advantage of them to convert more prospects into customers, turn customers into repeat buyers, and maintain their audience more engaged.

There are good reasons why the use of triggered messages is growing fast. Email automation is smart and scalable, and can be deployed with relatively little effort. In addition, triggered messages have shown open rates that are 70% higher than regular emails, and click rates that are over 150% higher.

Improved triggered messages in MailUp 8.5

At MailUp, we have been adding many new features to our email automation tools. With version 8.5, we introduced several improvements, including…

  • A better way to specify how often the conditions that trigger a message should be checked.
  • Limitations to when the message should be sent.
  • Automated segmentation performed when certain conditions apply.
Email automation in MailUp 8.5

Automated emails? Not on a weekend or a holiday

In this blog post we’ll look at new settings in MailUp 8.5 that allow you to restrict when an automated email should be sent.

For example, let’s assume that you are sending an automated, post-purchase message to B2B customers, and you want to make sure that the message gets to them on a work day. This means that you need to “pause” the campaign on weekends and on major holidays, skipping over to the next available business day.

MailUp v8.5 allows you to do just that. As you can see in the screen shot below:

  • You can prevent triggered messages from being sent during the weekend.
  • You can add blackout dates for a specific year (e.g. a day when scheduled maintenance will affect your Web site’s availability).
  • You can also define recurring blackout dates that repeat year after year (e.g. Labor Day, Christmas Day, etc.).
Triggered messages blackout dates

You can then specify whether the system should skip over to the next available date, or jump to the next occurence.

For example, let’s say that your automated email is set to be sent on the first of every month, and that the first of the year is a blackout date. You can configure MailUp to either send the message on January 2, or skip over to February 1.

Improve results with triggered emails

Triggered emails can help you in all sorts of ways.

Read more details about how to set these up in the MailUp User Guide.

Check out these new tools in your MailUp admin console under “Marketing+ > Automation”, start a MailUp free trial, or contact us for more information.

This article was written by

Massimo Arrigoni

Massimo Arrigoni

Chief Product Officer

As head of products at MailUp, I spend my days (and nights) thinking of new tools that can help marketers get the job done more effectively. In MailUp 9, for instance, we just introduced a new way for our users to collaborate on email campaigns. With beefree.io, we took our drag-n-drop email editor and turned into a stand-alone, embeddable plugin. The objective is to create tangible value, gather feedback, and push real product innovation based on it.

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