Email automation is growing

Email automation can really make the difference in a company’s marketing efforts. Automated messages that are triggered when certain conditions occur are used for anything from simple “Thank You” notes to “Welcome Series” to more sophisticated post-purchase or post-signup campaigns. Email marketers are taking advantage of them to convert more prospects into customers, turn customers into repeat buyers, and maintain their audience more engaged.

There are good reasons why the use of triggered messages is growing fast. Email automation is smart and scalable, and can be deployed with relatively little effort. In addition, triggered messages have shown open rates that are 70% higher than regular emails, and click rates that are over 150% higher.

Improved triggered messages in MailUp 8.5

At MailUp, we have been adding many new features to our email automation tools. With version 8.5, we introduced several improvements, including…

  • A better way to specify how often the conditions that trigger a message should be checked.
  • Limitations to when the message should be sent.
  • Automated segmentation performed when certain conditions apply.

Email automation in MailUp 8.5

Automated emails? Not on a weekend or a holiday

In this blog post we’ll look at new settings in MailUp 8.5 that allow you to restrict when an automated email should be sent.

For example, let’s assume that you are sending an automated, post-purchase message to B2B customers, and you want to make sure that the message gets to them on a work day. This means that you need to “pause” the campaign on weekends and on major holidays, skipping over to the next available business day.

MailUp v8.5 allows you to do just that. As you can see in the screen shot below:

  • You can prevent triggered messages from being sent during the weekend.
  • You can add blackout dates for a specific year (e.g. a day when scheduled maintenance will affect your Web site’s availability).
  • You can also define recurring blackout dates that repeat year after year (e.g. Labor Day, Christmas Day, etc.).

Triggered messages blackout dates

You can then specify whether the system should skip over to the next available date, or jump to the next occurence.

For example, let’s say that your automated email is set to be sent on the first of every month, and that the first of the year is a blackout date. You can configure MailUp to either send the message on January 2, or skip over to February 1.

Improve results with triggered emails

Triggered emails can help you in all sorts of ways.

Read more details about how to set these up in the MailUp User Guide.

Check out these new tools in your MailUp admin console under “Marketing+ > Automation”, start a MailUp free trial, or contact us for more information.

Liked this article? We have plenty more in store for you.

Subscribe to get news, tips and updates delivered to your inbox.

Read also

Start a Conversation: MailUp has a New Messaging Apps Channel

From today you can reach your customers and prospects directly on Facebook Messenger and Telegram, communicating promotions, offers, and updates on your brand. Welcome to ...

Read more

MailUp and Blueknow: the new integration for segmented email campaigns

From the synergy between MailUp and blueLead comes the new integration that makes models and trends of user behaviour available to your platform: everything you ...

Read more

New Features Abound: Email Review Commands, Strategic Pop-up Forms and More

We'd like to present our new sets of features, all with a small common denominator: they make operations on MailUp more agile and intuitive. From ...

Read more

Now MailUp is Even Safer, More Secure and GDPR Compliant

September news: the new Preference center, invisible reCAPTCHA in forms, and two-factor access authentication: three new additions to make operations on the platform secure and ...

Read more

Introducing Brand New Content Sources and Custom Rows

New features are coming to the platform in May for managing and automating the creation of emails even more effectively and intuitively. Let's imagine the ideal ...

Read more

New! Improved RSS Automation, Multichannel Forms, and Customization Preview

We've created a new system for fine-tuning automated emails based on RSS feeds and have brought the customization area to a more advanced level. And ...

Read more