BEE: the new drag & drop, mobile-friendly email editor

26 March 2014

We’re almost ready to unveil a project that has kept us busy for over a year. It’s a new drag-and-drop, super easy to use email editor that will make it a breeze for MailUp users to create beautiful new email messages in minutes. Just like those cute little guys that keep working and make delicious honey (i.e. bees), “BEE” will do most of the work for you.

New drag and drop editor

Easy, modular, point-and-click

Add a content block (e.g. a mixed block with text and image), duplicate it to create multiple columns, move it around, edit colors, fonts and other properties… Everything is just a few clicks away, and you never have to worry about the underlying HTML code. Content blocks include:

  • Text only (with a friendly text editor that makes it easy to get the text to look exactly how you want)
  • Text and images (with image on the left or on the right)
  • Image-only (and you can duplicate it to quickly create a multi-column image gallery)
  • Social media sharing (e.g. making it easy for someone to share the message on Twitter)
  • Social media links (e.g. linking to  your Facebook page)
The new MailUp Email Editor

Optimized for mobile & responsive emails

One of the big advantages of using BEE is that the emails are already optimized for mobile with a responsive layout. By simply saving your message, you can send it to your mailing list without worrying how the email will render on different devices, since the responsive layout will adapt to the varying screen sizes.

Create custom templates

Bees are super-productive, and the new MailUp BEE wants you to be as productive as possible. Creating a good-looking, personalized template that you can reuse over and over is often a pain in the neck when using an email marketing system. With BEE, you’ll get it done in no time, and find it ready-to-go next time you want to create a message that shares the same layout.

Still full access to the HTML

Email geeks: don’t worry. We know that there are cases in which you may need to dig into the HTML. For example, to add special HTML tags for dynamic product recommendations or real-time ads. Some email editors prevent you from doing so, but not MailUp. That’s because – if you wish to – you will still be able to open an email created with BEE and edit it with the traditional editor, gaining full access to the HTML source code.

We’ll let you know when the BEE editor will be released. In the meantime, be sure to keep up-to-date with all the new MailUp features & releases on

This article was written by

Massimo Arrigoni

Massimo Arrigoni

As head of products at MailUp, I spend my days (and nights) thinking of new tools that can help marketers get the job done more effectively. In MailUp 9, for instance, we just introduced a new way for our users to collaborate on email campaigns. With, we took our drag-n-drop email editor and turned into a stand-alone, embeddable plugin. The objective is to create tangible value, gather feedback, and push real product innovation based on it.

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