MailUp launches the upgraded version of the 4-Tell extension ( which provides you now the opportunity to re-engage potential buyers who, for various reasons, dropped the browsing session and left your website, even after browsing multiple pages of the online product catalog (abandoned browse), or who did not complete the purchase (the so called “abandoned carts”).

Create campaigns based on user behavior

The integration between 4-Tell and MailUp opens up new scenarios for automated marketing based on Web site activity, including shopping activity on an online store. Through this integration you can set up an automatic remarketing campaign based on specific user behavior, such as shopping cart or Web page abandonment. The emails created and sent via MailUp are already optimized for mobile devices, thanks to BEE, the cutting-endge, drag-&-drop email editor that’s built into the email marketing platform.

The integration with 4-Tell also allows MailUp users to include – with very little effort – personalized product recommendations in those messages. Based on a match between who the recipient is and what information is available about that recipient in the 4-Tell system, some of the content in the email is populated dynamically (e.g. product names, images, and links).


An affordable and intuitive tool

MailUp and 4-Tell integrated tools are accessible to all. Massimo Arrigoni, CPO MailUp, stated: “This type of solution is typically too expensive for companies without a 5-figure budget to dedicate to it. From now on, all companies can access an affordable, easy, and intuitive tool to send an email to all those – customers and prospects – who are visiting their Web site and abandon a page or don’t complete the purchase. Email has proved time and time again to be the simplest and most effective way to attempt to re-engage those otherwise lost opportunities. The ability to boost sales can be very positively impacted by being able to customize each message based on user behavior”.

Liked this article? We have plenty more in store for you.

Subscribe to get news, tips and updates delivered to your inbox.

Read also

The Statistics area is here: discover a new way of analyzing and improving engagement

Let us introduce a totally revamped reporting system. Beyond just a simple report collector, this active analysis tool measures sent and future campaign progress. The statistical ...

Read more

The best of 2019

Between joys and efforts, projects launched, and goals achieved—let's rewind the tape. Here's the (non-exhaustive) chronicle of what we've done to support your strategies. The year ...

Read more

Segment Your Campaigns In Detail: MailUp’s Advanced Filters Have Arrived

You can now create a filter by linking different conditions to segment recipients with maximum precision. The result? More flexibility, better engagement, and greater conversions. We've ...

Read more

Send Personalized Emails Based On Where Recipients Click

Now you can send automatic follow-up emails that are consistent with where a recipient clicks. This is quite a precious feature for leading prospects and ...

Read more

New Custom Rows! Edit, Order and Design Your Dynamic Content Blocks

Our custom rows are now all new and improved. Send out your latest blog articles or new e-commerce items dynamically - you can now create ...

Read more

Jade is Expanding: Now You Can Collect Contacts on Android Tablets Too

From today everyone, truly everyone, can even collect email addresses and phone numbers offline, directly from in-store tablets used at fairs and all kinds of ...

Read more