MailUp 8.7: A New Form Builder and Email List Building Tools

15 January 2015
What's new in MailUp 8.7

We’re excited to introduce a brand new drag and drop form builder along with a new set of email list building tools in the MailUp 8.7 release. Your MailUp account will be automatically updated to version 8.7 between Jan. 15 and 19, 2015. Let’s take a look at what’s new in MailUp 8.7.

A New List Building Tools Tab

You’ll find a new tab called List building tools under Settings > List settings. The List building tools tab replaces the previous Subscription forms tab and it is a completely redesigned section with a brand new drag and drop form builder (center), along with a subscribe button tool (left) and our email sign-up pop-up integration with PadiAct (right). In addition to these three email sign-up form tools, we also have Drupal, Magento, and WordPress plugins to help you collect new subscribers, and will be releasing a brand-new Facebook app very soon.

List Building Tools in MailUp

A New Drag and Drop Form Builder

The new drag and drop form builder allows you to create your own custom sign-up forms in a whole new, super-easy way. You can build email sign-up forms via drag and drop without the need of any HTML knowledge! Simply choose which form elements you need (e.g. custom fields, drop-down menus, radio buttons, check boxes, etc.) and drag and drop them into the work area. In the screenshot below, for instance, we show you how to drag and drop the email block into place.

Form buider example: drag and drop an email field into a sign-up form

Once you are finished building your email sign-up form, you have two options:

1. You can copy and paste the HTML code of the sign-up form back into a webpage on your website, as shown below.

Form builder example: getting the HTML code

2. …Or you can use a version of it hosted by MailUp and link to it in whichever way you want. You can control the look and feel of hosted pages in MailUp under Account settings > Look & feel.

The email form builder has a number of features worth mentioning:

  • Sign-up to multiple mailing lists. You can build your email sign-up form to include subscription to multiple mailing lists. For example, you may want to offer your subscribers the ability to sign-up to your skiing gear vs. snowboarding-specific emails and newsletters (screenshot below). Note that each label is a MailUp list. (You can manage your MailUp lists under Settings > Account settings > Lists)
  • Map custom fields easily. You don’t have to worry about the technical details of associating the correct recipient field IDs to form elements. The form builder does it for you! Just select from a drop-down which custom field in MailUp you want to save that information too. For example, you may want to map the “How good a skier are you?” drop-down on the form to the “Ski-ability” custom field in your MailUp account. It only takes a moment to do that.
  • Mobile-ready and responsive email sign-up forms. All forms designed via the form builder use HTML5 markup. If you use the version hosted by MailUp, it will also include custom CSS to make the form responsive (i.e. ready for mobile devices). If you host the code yourself, it will inherit whatever CSS you use on your website.
Form buider example: adding more than one mailing list

Be sure to try out our drag and drop form builder! For more details, please view the MailUp 8.7 changelog.

A New Subscribe Button Tool

The subscribe button tool is best used for when you’re looking for a simple sign-up button to insert in your website. This can be done in three simple steps: you design the button, link it to a form you built with the form builder (from above), and get the HTML code. You can then copy and paste it on any webpage.

Additional Features & Improvements in 8.7

MailUp 8.7 includes a number of additional features and improvements. Let’s look at the improved activity filters for brevity. To view the full list of new features and improvements introduced in MailUp 8.7,  please refer to the MailUp 8.7 changelog.

Improved Activity Filters

Under Marketing+ > Filters > Activity, activity filters allow you to segment subscribers based on their recent email activity (e.g. opened an email). Activity filters are also the basis for setting up drip campaigns and sending triggered emails in the Automation tab.

In MailUp 8.7, we’re introducing a new setting: “exactly X day(s) ago.” Let’s look at how this third setting works with a practical example.

Let’s say you are an e-commerce marketer and would like to setup a feedback email (i.e. our triggered email) 5 days after your customers viewed the “Your order has shipped” message. To do so, you’ll have to first setup an activity filter. As we see below, I’ve setup this activity filter to tally up all subscribers who have opened my shipping confirmation email exactly 5 days ago, leveraging the new option “Exactly 5 day(s) ago”.

I could have used a Profile filter based on the “Latest Order Date”, but I chose instead an Activity filter based on the shipping confirmation email (as opposed to the order confirmation email or others) because I wouldn’t want to send a feedback email before a customer has been told that their order has shipped and is on its way… or worse yet, to a customer who cancelled the order. This new Activity filter feature available with MailUp 8.7 lets me do just that.

Email activity segmentation example: choose exactly X days ago

Now that we’ve setup this activity filter, let’s create the triggered email under Marketing+ > Automation. In short, when our activity filter is true (under the Condition tab)…

… the system will send our feedback email (selected under the Action tab). Based on our filter, this will happen 5 days after a subscribers opens our shipping confirmation email.

So, there you go! That’s how to setup a triggered email sent precisely N days after a certain email activity occurred, leveraging this new, useful filter setting.

For the full list of new features and improvements in MailUp 8.7, please view the MailUp 8.7 changelog. Feel free to leave a comment below if you have any suggestions on features you’d like to be added in MailUp!

This article was written by

Sergio Mandrone

Sergio Mandrone

Sergio is Associate Product Marketing Manager at MailUp in the San Francisco office. With 5 years of digital marketing experience, he writes for the MailUp blog, manages the Email Design Workshop blog, and is currently working with the MailUp BEE team to grow the line of BEE products.

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