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MailUp S.p.A. today announced a strategic partnership with interarrows to provide companies measurable and profitable digital solutions and campaigns for clients of all sizes. Under the agreement, MailUp will be localized in Japanese and interarrows will take care of all the marketing, sales and support activities. MailUp will be also included in the SoftBank C&S portfolio, in particular it will be published on the “” website, the suite of products that SoftBank C&S offers in Japan, along with many famous brands like Amazon, Dropbox and KISSmetrics. MailUp will also benefit of the extended reseller network of SoftBank C&S made of thousands of resellers distributed over the country.

The comment of Yoji Otokozawa and Genta Kurono

Yoji Otokozawa, CEO of interarrows, commented: “interarrows focus is to bring innovative technologies to Japan that help Japanese businesses to understand and market to their customers better and does it quickly and at great value. MailUp, fits the bill perfectly. Their ability to automate Email & SMS marketing quickly, to link their tools to a company’s existing CRM system and to deliver it using a disruptive pricing model whereby campaigns are paid for by size and speed of delivery, convinces us they will offer great value to Japanese customers and be a game changer in this space”.

Genta Kurono, Group Leader of Cloudmarketing Promotion Group of SoftBank C&S, commented: ” was launched in April and we have over 1100 companies registered on the site. It shows the number of companies looking for new marketing tools is increasing. MailUp’s pricing mode, which is not affected by the number of messages and addresses, is new in the mail registry. We hope to match the needs of our customers wanting to jump into mail marketing with innovative features including the recent trends of social networking and CRM connections.

The strategy according to Nazzareno Gorni

interarrows is specialized in introducing innovative digital solutions in Japan in collaboration with SoftBank C&S. They carefully analyzed the emailing market in Japan and found out that MailUp could fit and gain traction. We were pleased to work together for several months to develop the go-to-market strategy and I expect good results even in a mature and advanced market, where email is the preferred communication tool among instant messaging or SMS.– stated Nazzareno Gorni, MailUp CEO.

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