Have you asked yourself why can’t I create an email campaign inside my Shopify admin? We’re happy to let you know that you can now do this with the new MailUp App for Shopify. You can work directly inside Shopify, build your promotional emails with the BEE email editor and send your email campaigns, all within Shopify! Want to see how it works? Here’s a quick video:

An email editor inside your Shopify admin

The MailUp BEE email editor has become one of the most popular drag & drop email editors out there. It allows you to create stunning, mobile-friendly emails without the need of any HTML/CSS knowledge. So, why not embed BEE in our Shopify app? Yep, that’s exactly what we did! This means that you can now create and send beautiful, mobile-ready email campaigns without leaving Shopify: nice, isn’t it? Be one of the first to check it out!


Ready-built and custom email templates

The BEE email editor contains a few built-in email templates to choose from. You can also create and save custom email templates. Keep in mind that these email templates, including your custom templates, are all mobile-optimized by default, so you don’t have to worry about rendering issues on smartphones.


An easy-to-use, drag&drop email editor

The BEE email editor offers at the same time great ease-to-use to marketers and advanced tools to email pros. Anyone from a store owner who wants to create a simple promotional campaign to a savvy email designer who wants to build stunning, curated product digests can feel at home with BEE. You can simply drag and drop content blocks such as images, text, buttons and media sharing icons, while at the same time access advanced, granular control settings on padding, borders and more (learn more about these features here). The BEE editor is for everyone, so do try it out!


Send your email campaigns within your Shopify admin

When we said above that you can run your email campaign from start to finish inside your Shopify admin, we meant it! Sending your email message is just as easy, and takes only a few additional clicks. As you can see below, the Messages section of the updated MailUp App lists all your saved emails and lets you send your campaign directly from the Shopify admin. Alternatively you can save your email message into your MailUp account – with just one click – and have access to additional functionality, such as A/B testing and email automation.


Below is how you would send your email campaign inside Shopify. Notice that you can edit the subject line, choose your entire mailing list or a segment (called “Groups” in MailUp), and schedule your campaign. Just to be clear, you’ll need a MailUp account to use the app and send your email campaigns. So, if you don’t have a MailUp account, sign-up for a 30-day free trial!


Getting started

Isn’t it great that you can now work inside your Shopify admin to create and send your email campaigns? We think it is, and we have many plans to add even more functionality in the future: let us know if you have specific needs or ideas.

So, get started and let us know what you think of the MailUp App for Shopify!

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