The benefits of email are its flexibility and its ability to reach the recipient: whatever the sector or market, email lets you communicate directly and effectively, with a limitless target audience of both existing customers and prospects. The banking and financial sector, given its large number of target contacts, is one of the most productive in terms of email marketing potential.
This is why, after closely following the key players of the Italian food and wine sector (Slow Food) and toy sector (Giochi Preziosi), we began to focus on the large market of banking & finance: this gave rise to the case study dedicated to BPER Banca, the bank belonging to the BPER Group, which is the sixth banking group in Italy.
This study was introduced alongside the launch of MailUp Enterprise, the platform edition designed for businesses with large mailing volumes, such as banks, financial institutions and e-commerce: with a dedicated support and consultation team, MailUp Enterprise offers an advanced email and SMS marketing service, tailored to the customer’s specific needs.
Promoting a new brand and internet banking by email
To overcome the limitations of its internal management tools, BPER Banca turned to the MailUp the platform to handle its flow of communications, both in terms of its products, to promote news and offers, and on the institutional front, to convey BPER Banca’s new image, following its extensive renewal and rebranding in 2015.
In particular, MailUp helped the bank to promote its internet banking service. Segmenting recipients, modulated multichannel mailings by email and SMS, and analyzing statistical reports: these are the three stages through which BPER Banca succeeded in converting its customers into internet banking users.
With our case study, we accompany you through this complex path, from the initial needs through to achieving the results (with numbers and percentages), to show you how MailUp’s email marketing platform benefitted a major Italian bank.