10 min

The benefits of email are its flexibility and its ability to reach the recipient: whatever the sector or market, email lets you communicate directly and effectively, with a limitless target audience of both existing customers and prospects. The banking and financial sector, given its large number of target contacts, is one of the most productive in terms of email marketing potential.

This is why, after closely following the key players of the Italian food and wine sector (Slow Food) and toy sector (Giochi Preziosi), we began to focus on the large market of banking & finance: this gave rise to the case study dedicated to BPER Banca, the bank belonging to the BPER Group, which is the sixth banking group in Italy.

This study was introduced alongside the launch of MailUp Enterprise, the platform edition designed for businesses with large mailing volumes, such as banks, financial institutions and e-commerce: with a dedicated support and consultation team, MailUp Enterprise offers an advanced email and SMS marketing service, tailored to the customer’s  specific needs.

Promoting a new brand and internet banking by email

To overcome the limitations of its internal management tools, BPER Banca turned to the MailUp the platform to handle its flow of communications, both in terms of its products, to promote news and offers, and on the institutional front, to convey BPER Banca’s new image, following its extensive renewal and rebranding in 2015.

In particular, MailUp helped the bank to promote its internet banking service. Segmenting recipients, modulated multichannel mailings by email and SMS, and analyzing statistical reports: these are the three stages through which BPER Banca succeeded in converting its customers into internet banking users.

With our case study, we accompany you through this complex path, from the initial needs through to achieving the results (with numbers and percentages), to show you how MailUp’s email marketing platform benefitted a major Italian bank.

Read our case study: BPER Banca | MailUp

Liked this article? We have plenty more in store for you.

Subscribe to get news, tips and updates delivered to your inbox.

Read also

Email marketing and typography: tips on formatting and style

How much does sending campaigns with readable, impactful text really matter? Time to rethink text style and formatting. Much of the recent typography discussion in Email ...

Read more

Email marketing & e-commerce: a research on the Covid-19 impact

We have combined the results of two researches: one by MailUp and the other by B2c eCommerce Observatory from the Polytechnic University of Milan's School ...

Read more

Email Design: 4 Tips for Header Design

From logo best practices, to the use of color, to skillfully combining consistency and variety. The header is the first thing a recipient sees in an ...

Read more

6 Email Marketing Tips For Brick And Mortar Businesses

Email marketing can be game-changing for attracting and retaining customers. In fact, when executed successfully, email marketing has the potential of receiving a 4400% ROI; ...

Read more

UX Design and SEO synergy boosts site traffic

Let's check out 8 key actions in designing a user experience that also benefits search engine positioning. A decade ago, SEO rankings were the sole company ...

Read more

Why You Need To Nail Your Visuals In Email Marketing

The perfect marketing email comprises many elements: flawless copy, coordinated sequences, compelling subject lines, valuable content. But one of the most crucial elements — arguably ...

Read more