Notify me on Messenger
10 min

MailUp has always supported NGOs and non-profit organizations by helping them with their communication and fundraising activities.

After focusing on the banking & finance sector with BPER Banca, the food and wine sector with Slow Food and the retail industry with Giochi Preziosi, we have now begun to gain insight into the dynamics of the non-profit world, by exploring the case of the world’s largest independent medical-humanitarian organization: Médecins Sans Frontières (MSF), which was awarded the Nobel Peace Prize in 1999.

The organization’s relationship with its members is based on solidarity and trust, acting as a bridge between the distance that separates the donor from the regions, in 70 countries around the world, where Médecins Sans Frontières tackles health emergencies caused by conflicts, natural disasters, epidemics and poverty on a daily basis.

The email, the preferred way of communicating with donors

It is an extensive program of humanitarian activities, which Médecins Sans Frontières communicates through words, pictures and eyewitness accounts, in order to emotionally engage its recipients and encourage them to support the organization through their donations, which still make up 99% of funding.

With MailUp, Médecins Sans Frontières Italy has an ally to personally communicate with regular, occasional and potential donors. Our advanced segmentation and reporting features as well as A/B testing have allowed the organization to develop an ongoing dialogue and build up a bond of trust, which is an essential factor to encourage generosity.

Campaigns developed with MailUp have led to significantly improved results, such as the 14.19% rise in one-off donations. We tell you about this success story in our case study, presented through various stages: from the initial objectives, the strategy adopted and results achieved, through to the best practices for the sector.

Read the case study: Médecins Sans Frontières Italy | MailUp

Liked this article? We have plenty more in store for you.

Subscribe to get news, tips and updates delivered to your inbox.

Read also

How to personalize your emails: dynamic fields, images and contents

In addition to segmentation and automation, there is a set of techniques and tools for sending messages in line with the characteristics of each contact. ...

Read more

4 Steps To More Relevant Email Profiling

A complete guide to developing an organic profiling cycle: from the collection of different data clusters (personal data relating to interests and behaviors) to segmentation, ...

Read more

How To Use Emojis In Email Subject Lines

From emojis for branding emails to those that are more evocative, we'll look at the potential of these small but effective graphic elements that can ...

Read more

5 Killer Ways To Boost Email Conversion Rates

From micro-conversions to the top requirements for an effective call to action, we explore the ins and outs of email marketing's most closely tracked, yet ...

Read more

Which Email Layout Is The Best?

How do you choose the best email layouts for your campaigns? Here are 3 steps to follow in order to cater to recipients' habits and ...

Read more

How TAG Innovation School increases enrollment in courses using Email Automation

We asked the platform for master's programs and courses to tell us how it managed to increase enrollment thanks to automatic email workflows.  What does automation ...

Read more