MailUp has always supported NGOs and non-profit organizations by helping them with their communication and fundraising activities.

After focusing on the banking & finance sector with BPER Banca, the food and wine sector with Slow Food and the retail industry with Giochi Preziosi, we have now begun to gain insight into the dynamics of the non-profit world, by exploring the case of the world’s largest independent medical-humanitarian organization: Médecins Sans Frontières (MSF), which was awarded the Nobel Peace Prize in 1999.

The organization’s relationship with its members is based on solidarity and trust, acting as a bridge between the distance that separates the donor from the regions, in 70 countries around the world, where Médecins Sans Frontières tackles health emergencies caused by conflicts, natural disasters, epidemics and poverty on a daily basis.

The email, the preferred way of communicating with donors

It is an extensive program of humanitarian activities, which Médecins Sans Frontières communicates through words, pictures and eyewitness accounts, in order to emotionally engage its recipients and encourage them to support the organization through their donations, which still make up 99% of funding.

With MailUp, Médecins Sans Frontières Italy has an ally to personally communicate with regular, occasional and potential donors. Our advanced segmentation and reporting features as well as A/B testing have allowed the organization to develop an ongoing dialogue and build up a bond of trust, which is an essential factor to encourage generosity.

Campaigns developed with MailUp have led to significantly improved results, such as the 14.19% rise in one-off donations. We tell you about this success story in our case study, presented through various stages: from the initial objectives, the strategy adopted and results achieved, through to the best practices for the sector.

Read the case study: Médecins Sans Frontières Italy | MailUp

Liked this article? We have plenty more in store for you.

Subscribe to get news, tips and updates delivered to your inbox.

Read also

Customizing Emails: The Two Fundamental Tools

Imagine sending emails that are automatically composed with content that best matches each recipient. It's easy: let's take a look at two customization features you ...

Read more

Segmentation + Personalisation + Automation: you can do everything with the Filters

Let's look at the activities which can be performed with them to take your Email Marketing strategy to an advanced level. Our launch post promised you ...

Read more

Deliverability: the MailUp Story

Email design, automation, and segmentation? The main factor guaranteeing a successful Email Marketing campaign may also be the most underestimated. Let's talk about deliverability. We'll ...

Read more

9 Content Attributes That Damage Your Email Marketing

Whether you create your own marketing emails as an eCommerce website owner or work to better your clients’ businesses through email marketing, creating the perfect ...

Read more

Case Study | How Walmart Argentina Boosts the Effectiveness of Automated, Customized Campaigns

We asked Walmart how it enriched the shopping experience through a series of automated and profiled campaigns for each phase of the customer relationship. Walmart Argentina sought ...

Read more

The Life Cycle of Email Marketing: How to Extend It and Improve Engagement

No relationship lasts forever, especially between companies and customers. The key factor in the life cycle of email marketing is engagement: let's take a look ...

Read more