Notify me on Messenger
10 min

Maxi Sport case study MailUp

Successfully integrating in-store and online activities in one of the toughest challenges for today’s evolved retailers. How can you create a recognizable, consistent and effective communication strategy on all channels, while integrating all working environments and ensuring the best experience to your customers?

We have studies the success case offered by Maxi Sport – the reference Italian store chain for casual apparel and technical sports equipment. With over 25 years of experience, Maxi Sport owns 4 physical stores and an e-commerce website launched in 2002, maxisport.com.

Aiming at creating a multi-channel experience able to involve all users (from the ones that browse the website to those who physically enter the store), Maxi Sport chose email marketing as a strategic means to get in touch with its users thanks to the features offered by MailUp.

Cancel the distance and customize your message

Goal: to create a one-to-one communication channel with each user, inside an organic flow that cancels the distance between online and offline. In order to do so, Maxi Sport collects habits, activities, preferences and personal details of its users. Through the tools offered by MailUp, then, it profiles and segments its database in order to optimise individual communication. For instance, the exact same promotion can be completed by ‘Shop online’ as a call to action if the user is web savvy, or ‘Discover it in store’ if he usually shops in store.

Maxi Sport case study MailUp

 

This is not it. Thanks to SMTP+ and the integration with Magento, Maxi Sport was able to implement innovative features that immediately alert the customer if an out-of-stock item becomes available. Reaching out to users with customized messages (addressing them by name), triggered by an explicit need, with a perfect timing – this streategy boosted Maxi Sport’s conversion rates up by 400% and slashed post-click bounce rates.

Read the whole case study
and discover the results Maxi Sport achieved together with MailUp

Liked this article? We have plenty more in store for you.

Subscribe to get news, tips and updates delivered to your inbox.

Read also

How to personalize your emails: dynamic fields, images and contents

In addition to segmentation and automation, there is a set of techniques and tools for sending messages in line with the characteristics of each contact. ...

Read more

4 Steps To More Relevant Email Profiling

A complete guide to developing an organic profiling cycle: from the collection of different data clusters (personal data relating to interests and behaviors) to segmentation, ...

Read more

How To Use Emojis In Email Subject Lines

From emojis for branding emails to those that are more evocative, we'll look at the potential of these small but effective graphic elements that can ...

Read more

5 Killer Ways To Boost Email Conversion Rates

From micro-conversions to the top requirements for an effective call to action, we explore the ins and outs of email marketing's most closely tracked, yet ...

Read more

Which Email Layout Is The Best?

How do you choose the best email layouts for your campaigns? Here are 3 steps to follow in order to cater to recipients' habits and ...

Read more

How TAG Innovation School increases enrollment in courses using Email Automation

We asked the platform for master's programs and courses to tell us how it managed to increase enrollment thanks to automatic email workflows.  What does automation ...

Read more