10 min

lovethesign case study mailup

It started with 12 brands and 150 items on sale. Three years later, with 1,500 brands and over 20,000 items, it was awarded Best Italian E-commerce by Netcomm and ships worldwide. It’s the fast-growing path followed by LOVEThESIGN, Italy’s #1 e-shop for home design, born in 2012 and now a major international player. MailUp was there for LOVEThESIGN all along. As its co-founder and CEO Vincenzo Cannata says –

“MailUp proved an effective tool for the scalability of automatic email delivery mechanisms during a period of quick growth such as ours”.

We decided to take a deeper look into LOVEThESIGN’s success case, pinpointing the winning strategies and turning them into best practices for all e-commerce websites. Read them up in our brand new case study!

welcome email lovethesign mailup

Goals: to streamline the user experience and boost conversions

Every e-commerce website knows how strategic emails can prove in bringing traffic to the shop and generating conversions. LOVEThESIGN chose to make the most of the email channel in the direction of streamlining the browsing experience and tightening the relationship with existing customers, thus leaving the task of generating new leads to other, more profitable channels.

  • Setup of an effective automatic workflow aimed at transforming subscribers into actual buyers as quickly as possibile
  • Automatic management of discounts, incentives and follow-up campaigns
  • Automatic login to the website thanks to a token parameter within the email messages

The results? Inactive users – slashed (-40%). Very active users – skyrocketing (+300%). Conversions up by 20% thanks to automatic triggers.

Read the whole case study
and discover the results LOVEThESIGN achieved with MailUp

Liked this article? We have plenty more in store for you.

Subscribe to get news, tips and updates delivered to your inbox.

Read also

What Can the Best Email Marketing Campaigns Teach Us?

We've looked into four established brands and their email campaigns - and we've found out a few interesting facts that make their newsletter strategy extremely ...

Read more

9 Can’t-Miss Tips For Your Halloween Email

Halloween-themed emails have been trickling into our inbox all month as brands seize the opportunity to deliver sweet treats and ghostly content to subscribers. But don’t be spooked if you ...

Read more

How to Write Effective Email Subject Lines

Email marketing successfully stands the test of time for over two decades. As a matter of fact, it seems like email marketing is stronger than ...

Read more

What Differs Good Emails from Mind-Blowing: 7 Factors

Subject, focus, follow-up and much more. Here are 7 operational tactics to create brilliant, effective and customer-oriented email campaigns. Every time something new comes along in ...

Read more

3 Email Marketing Tactics to Encourage Impulse Buying

Email marketing is one of the best channels to drive traffic to your website. Not only can you use it to share news about your ...

Read more

Tutorial: How to Create a Color Blocking Email

We are very fond of all things color in email. One style we totally love (and see a lot) is color blocking, where about half ...

Read more