Become an email & SMS marketing pro

Subscribe to get news, tips and updates delivered to your inbox.

Notify me on Messenger
10 min

lovethesign case study mailup

It started with 12 brands and 150 items on sale. Three years later, with 1,500 brands and over 20,000 items, it was awarded Best Italian E-commerce by Netcomm and ships worldwide. It’s the fast-growing path followed by LOVEThESIGN, Italy’s #1 e-shop for home design, born in 2012 and now a major international player. MailUp was there for LOVEThESIGN all along. As its co-founder and CEO Vincenzo Cannata says –

“MailUp proved an effective tool for the scalability of automatic email delivery mechanisms during a period of quick growth such as ours”.

We decided to take a deeper look into LOVEThESIGN’s success case, pinpointing the winning strategies and turning them into best practices for all e-commerce websites. Read them up in our brand new case study!

welcome email lovethesign mailup

Goals: to streamline the user experience and boost conversions

Every e-commerce website knows how strategic emails can prove in bringing traffic to the shop and generating conversions. LOVEThESIGN chose to make the most of the email channel in the direction of streamlining the browsing experience and tightening the relationship with existing customers, thus leaving the task of generating new leads to other, more profitable channels.

  • Setup of an effective automatic workflow aimed at transforming subscribers into actual buyers as quickly as possibile
  • Automatic management of discounts, incentives and follow-up campaigns
  • Automatic login to the website thanks to a token parameter within the email messages

The results? Inactive users – slashed (-40%). Very active users – skyrocketing (+300%). Conversions up by 20% thanks to automatic triggers.

Read the whole case study
and discover the results LOVEThESIGN achieved with MailUp

Liked this article? We have plenty more in store for you.

Subscribe to get news, tips and updates delivered to your inbox.

Read also

Email Checkup: Say Goodbye To Tiny Yet Fatal Technical Errors

One glance at checkup and you can discover the "health status" of your message, and identify how to remedy any critical issues. All this to ...

Read more

All about Valentine’s Day emails, from creativity to strategies

How to maximize the opportunities offered by Valentine's Day, with 6 different creative ideas and 6 strategies for increasing conversions. With Valentine's Day just around the ...

Read more

5 Effective Strategies for Event Reminder Emails

Event planning isn’t for the faint of heart. The most stressful part is also the most important: getting people to want to show up (in person or ...

Read more

Email Marketing for Tourism: A Strategy in 5 Steps

The so called Traveler Journey, in the Tourism industry, can be broken down into 5 micro-moments. Shape the perfect Email campaign for each and every ...

Read more

Improving Email CTR: 5 Ideas Worth Trying

It’s not a matter of setting out universal rules that work for everyone; instead, it’s about considering certain valuable perspectives from which you can analyze ...

Read more

How 6sicuro Uses Emails To Attract New Blog Readers

We asked the first Italian car and motorcycle insurance comparison site to tell us how it was able to significantly boost traffic to its site ...

Read more