Good news for anyone running an online shop on PrestaShop, one of the most-used e-commerce open source platforms all over the world. MailUp is pleased to announce a major expansion of its integrations: an extension is now available to integrate PrestaShop with the MailUp platform thanks to a dedicated module for sale on the e-commerce platform official marketplace.

Founded in 2007, PrestaShop has seen rapid growth, becoming the choice for the creation of as many as 250,000 online shops in 195 countries. This was a point of interest for MailUp: having already developed integrations with leading e-commerce systems (including Magento and Shopify), it is now integrating them with an advanced and intuitive tool to implement marketing strategies also for those who use PrestaShop.

The extension was developed by the Italian agency Pronesis, PrestaShop’s official partner, which specializes in developing and promoting e-commerce sites and sales-oriented websites. What we have today is a streamlined and effective solution, which is easy to implement, enabling you to make the most of the integration between the sales platform and email mailing system. By synchronizing the data, you can find out users’ buying habits, behavior and interests, laying the groundwork to set up efficient and high-performing triggered emails.

prestashop mailup integration

What can you do with PrestaShop’s MailUp module?

The extension is extremely simple to install and comes with useful PDF documents, including all technical and setup information.

Once installed, the module will quickly and intuitively let you:

  • Automatically transfer your customers’ data and orders from PrestaShop to MailUp
  • Divide customers and newsletter subscribers into different groups on the MailUp platform (do you know how to segment mailings correctly?)
  • Export all existing customers and newsletter subscribers, including all of their respective profiling data
  • Transfer information on abandoned carts (extremely useful for automated re-engagement campaigns to convert suspended carts into orders)
  • Always keep subscriptions and cancellations aligned between your e-commerce and MailUp
  • Schedule updates between the platforms, while tracking the action log through an easy-to-use console.

prestashop mailup integration

Absolute compatibility guaranteed

The MailUp module is guaranteed to have absolute compatibility with PrestaShop versions 1.5 to From the time you buy, you can take advantage of 3 months’ free support directly through the PrestaShop Addons Marketplace customer service team. The module is available for sale here.

email design guide

Liked this article? We have plenty more in store for you.

Subscribe to get news, tips and updates delivered to your inbox.

Read also

Jade is Expanding: Now You Can Collect Contacts on Android Tablets Too

From today everyone, truly everyone, can even collect email addresses and phone numbers offline, directly from in-store tablets used at fairs and all kinds of ...

Read more

Start a Conversation: MailUp has a New Messaging Apps Channel

From today you can reach your customers and prospects directly on Facebook Messenger and Telegram, communicating promotions, offers, and updates on your brand. Welcome to ...

Read more

MailUp and Blueknow: the new integration for segmented email campaigns

From the synergy between MailUp and blueLead comes the new integration that makes models and trends of user behaviour available to your platform: everything you ...

Read more

New Features Abound: Email Review Commands, Strategic Pop-up Forms and More

We'd like to present our new sets of features, all with a small common denominator: they make operations on MailUp more agile and intuitive. From ...

Read more

Now MailUp is Even Safer, More Secure and GDPR Compliant

September news: the new Preference center, invisible reCAPTCHA in forms, and two-factor access authentication: three new additions to make operations on the platform secure and ...

Read more

Introducing Brand New Content Sources and Custom Rows

New features are coming to the platform in May for managing and automating the creation of emails even more effectively and intuitively. Let's imagine the ideal ...

Read more