MailUp & PrestaShop: integration is here!

20 July 2016

Good news for anyone running an online shop on PrestaShop, one of the most-used e-commerce open source platforms all over the world. MailUp is pleased to announce a major expansion of its integrations: an extension is now available to integrate PrestaShop with the MailUp platform thanks to a dedicated module for sale on the e-commerce platform official marketplace.

Founded in 2007, PrestaShop has seen rapid growth, becoming the choice for the creation of as many as 250,000 online shops in 195 countries. This was a point of interest for MailUp: having already developed integrations with leading e-commerce systems (including Magento and Shopify), it is now integrating them with an advanced and intuitive tool to implement marketing strategies also for those who use PrestaShop.

The extension was developed by the Italian agency Pronesis, PrestaShop’s official partner, which specializes in developing and promoting e-commerce sites and sales-oriented websites. What we have today is a streamlined and effective solution, which is easy to implement, enabling you to make the most of the integration between the sales platform and email mailing system. By synchronizing the data, you can find out users’ buying habits, behavior and interests, laying the groundwork to set up efficient and high-performing triggered emails.

prestashop mailup integration

What can you do with PrestaShop’s MailUp module?

The extension is extremely simple to install and comes with useful PDF documents, including all technical and setup information.

Once installed, the module will quickly and intuitively let you:

  • Automatically transfer your customers’ data and orders from PrestaShop to MailUp
  • Divide customers and newsletter subscribers into different groups on the MailUp platform (do you know how to segment mailings correctly?)
  • Export all existing customers and newsletter subscribers, including all of their respective profiling data
  • Transfer information on abandoned carts (extremely useful for automated re-engagement campaigns to convert suspended carts into orders)
  • Always keep subscriptions and cancellations aligned between your e-commerce and MailUp
  • Schedule updates between the platforms, while tracking the action log through an easy-to-use console.
prestashop mailup integration

Absolute compatibility guaranteed

The MailUp module is guaranteed to have absolute compatibility with PrestaShop versions 1.5 to 1.6.1.6. From the time you buy, you can take advantage of 3 months’ free support directly through the PrestaShop Addons Marketplace customer service team. The module is available for sale here.

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This article was written by

Maria Giulia Ganassini

Maria Giulia Ganassini

Communications Manager

As content creator at MailUp, my mission is to make email marketing strategies accessible, useful and interesting for everyone, newbies to experts. Behind every 'send' button there is a complex world, and my goal is to unravel it for marketers. I am an avid reader, a restless traveller, a self-confessed grammar nazi and a proud cat owner.

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