Have you ever heard of emotional intelligence? More and more, emotional intelligence is becoming a marketing strategy cornerstone, and this is at the heart of the 2020 MailUp Marketing Conference. Save the date: May 20, 2020 in Milan.

It’s been a long time coming, but the big announcement day has finally arrived: the MailUp Marketing Conference is back and will be held at Milan’s Palazzo Mezzanotte on May 20, 2020.

The MailUp Marketing Conference, now in its third edition, is a training event that stands out as a Digital Marketing research and knowledge laboratory. It focuses on the present and future of the sector in all its forms.

Emotional intelligence: people at the center

Emotional intelligence

“The ability to monitor one’s own and others’ emotions, to discriminate among them, and to use the information to guide one’s thinking and actions.”

Conversational Marketing was the topic of the last edition. For 2020, we wanted to make it all about emotional intelligence. Such a human component is (and will increasingly become) essential in an era ruled by automation and machine learning.

Emotional intelligence was first discussed in 1990 by Peter Salovey and John D. Mayer in their Emotional Intelligence article. The concept has been refined over time and applied to different contexts, including marketing.

Companies will increasingly deal with it. Such a “human tool” is going to make the difference in strategies as they emerge and unfold in an automation and machine learning environment.

Book your seat

The MailUp Marketing Conference as a knowledge laboratory

Conferences are often thought of as places where guests transmit a set of ideas, knowledge, and practices from a stage. The MailUp Marketing Conference intends to be something different and more experiential. It aims to be a laboratory where people are the spotlight, right next to the speakers.

International speakers will surely attend. In their own way, everyone will contribute a wealth of experience and skills. They will explore the different aspects and shades of emotional intelligence when applied to any marketing activity, strategy, and conversion goal.

In addition to the speakers, an audience of over 400 digital marketers from all over Italy will be buzzing in Palazzo Mezzanotte. This means a unique networking opportunity, weaved into the exchange and sharing of theory with lots of hands-on experience. There will be ideas, inspirations, plans, and best practices that are ready to become strategy.

Selected images from the 2018 edition

Participate in the 2020 MailUp Marketing Conference

Purchase your ticket now at an extraordinary price. Take advantage of the Black Friday offer and get your ticket for €84 instead of €334—only until December 6!

What’s included in the ticket?

  • Access to every session
  • A welcome kit
  • Videos and material from all contributions
  • A coffee break, lunch, and networking aperitif

Are you a MailUp customer? Discover discounts just for you

Secure your spot now!

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