MailUp Blog

News, trends, insights, best practices, expert advice, and anything you'd like to know about the world of email and digital marketing to improve your online strategies: find all of this on the official MailUp blog.
20 February 2024
Reading time: 3 min.
How to Measure Engagement in Email Marketing

We are aware that sales hinge on appreciation, trust, and a strong brand-consumer relationship, nothing new there. What’s more challengi...

29 November 2023
Reading time: 3 min
Gmail and Yahoo’s new delivery rules: here’s how to comply by February 2024

Think about how many customer and prospect email addresses you have in your lists ending in “@gmail.com” or “@yahoo.com”. A lot, right?

...

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    24 October 2022
    Reading time: 4 min.
    How to activate MailUp’s free trial version in 3 minutes

    With 4 billion users using email every day and an 8.7% increase in mailings since 2020, Email Marketing has become the marketing chann...

    Email & SMS Marketing

    After many years, email maintains its position as the digital channel with the highest ROI. Here you’ll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.

    14 May 2020
    Reading time: 6 min.
    5 ways to integrate the SMS channel and email
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    By your side to grow, every day

    From developing integrations to providing strategic support, from creating creative concepts to optimizing results.

    News

    All the latest news from the MailUp world: from the new features of the platform to events, from the latest ebooks to Email and Digital Marketing news.

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    Marketing Automation

    Doing Marketing Automation means being able to reach the right recipient at the right time with relevant, high-converting messages. It’s a strategic choice that’s now essential for any marketer.

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    20 February 2024
    Reading time: 3 min.
    How to Measure Engagement in Email Marketing

    We are aware that sales hinge on appreciation, trust, and a strong brand-consumer relationship, nothing new there. What’s more challengi...

    3 November 2023
    Reading time: 6 min.
    Mailing lists and Segment lists: what they are, how to create them, and the differences

    Among the ten commandments for building...

    digital strategy View Articles ->
    24 October 2022
    Reading time: 4 min.
    How to activate MailUp’s free trial version in 3 minutes

    With 4 billion users using email every day and an 8.7% increase in mailings since 2020, Email Marketing has become the marketing chann...

    marketing automation View Articles ->
    24 May 2022
    Reading time: 6 min.
    Email Marketing Automation: a comparison of the best tools

    If you do email marketing, you definitely spend a large part of your day on email campaigns, often performing repetitive tasks that do...

    21 April 2022
    Reading time: 4 min.
    How to Use Marketing Automation to Grow Your E-commerce

    When we talk about Market...

    gdpr & legal View Articles ->
    11 November 2022
    Reading time: 6 min.
    What does privacy policy mean?

    Blog and website managers are becoming obsessed with ...

    13 October 2020
    Reading time: 6 min.
    The DKIM email authentication method: what is it?

    Email scams that rely on sender forgery, like spoofing and phishing, have been around since the mid-1990s. However, they’ve g...

    29 November 2023
    Reading time: 3 min
    Gmail and Yahoo’s new delivery rules: here’s how to comply by February 2024

    Think about how many customer and prospect email addresses you have in your lists ending in “@gmail.com” or “@yahoo.com”. A lot, right?

    ...

    21 December 2021
    Reading time: 10min.
    A Year in Review: the best of 2021

    The festivities are just around the corner and it’s time to take stock of the year about to end before leaving for the Christmas break.

    ...