Now you can take a snapshot of the database engagement and act accordingly by sending segmented campaigns. Discover this and all the other news on the platform.
We introduced you to the new Statistics area a few months ago. This stemmed from a data-driven oriented path of research and development that aimed at providing companies with campaign analysis tools.
In other words, we have created a platform section that is not just a simple report collector but an active analysis system. It offers companies information and trends for guiding subsequent campaigns. In fact, we are aware that performance must improve through specific audience knowledge.
The analysis and feedback harvesting of these months has led us to creating new and small yet extremely effective functions. Companies can now monitor the results of their campaigns and obtain strategic insights for communication optimization.
Let’s look at what’s new on the platform.
Do you really know your target audience?
The Analysis and benchmarks area was created to display all the statistics and reports relating to the performance of the entire list in one place. Information on the engagement of the registered recipients now enriches it.
From now on, two new graphs are available for monitoring the composition of your database at any time in terms of engagement:
- Recipients engagement history
- Recipients engagement of the selected period.
Let’s check it out.
The Recipients engagement history chart takes a snapshot of the database by clustering the recipients according to their interaction with the messages received.
This tool is useful for quickly detecting the degree of your audience’s involvement. How so? The Recipients engagement history classifies the audience into four groups:
- Very active
- Not so active
How can we make the most out of this information?Do you remember when we introduced the Engagement filters to you? Let us jog your memory: this new set of filters allows for segmenting the recipients with the same level of involvement by using the Engagement report information. What does this mean? It means that the Engagement filters let you create specific, segmented campaigns based on the degree of involvement. Just choose the filter, and MailUp will take care of providing the recipient cluster.
Engagement reports and filters are available in MailUp Premium, which is the full professional solution for multiplying revenues by converting customers into promoters.TRY MAILUP PREMIUM
Even more, the Recipients engagement history gives you the opportunity to compare the results of your database with those of other players from the same commercial sector.
The second, new Analysis and benchmarks chart is called Recipients engagement of the selected period. Apply the section filters to find out:
- How many people subscribed during the selected timespan and their reactivity with percentages on active, very active, not so active, and inactive contacts.
- The number of e-mails delivered in the selected period and the unsubscription rate from the received messages.
Also in this case, the information can be used to create filters. These cluster recipients then let you develop a segmentation strategy based on the degree of people engagement.
Choose your report format
February brought also the new feature Notifications (get there by clicking on the bell at the top right). This was created to rationalize and optimize the export of statistical reports from the platform.
You can now select the file format before launching the report download (the bell will ding when complete). Options are the following:
- default report ready for use and sharing
Each report downloaded and available in the Notifications now contains an indication of the export date and time. This means easier consultation as well as a constantly updated history.
Create reports by aggregating up to 200 e-mails and share them with whoever you want
Aggregates are customizable reports. They let companies aggregate the results of multiple messages to measure the overall performance of the strategy over long spans of time: monthly, quarterly, biannually, or annually.
To make your work easier, it is now possible to aggregate up to 200 messages (once the limit was 100) to obtain a broader look at your strategy’s performance.
Other small and useful upgrades
› You can now clear the single sending statistics. This function is very handy for cleaning reports and statistics from any small sending test conducted before launching the campaign. This means always having clean aggregate reports because the results of unreliable sending tests do not dirty them.
› We have restored the possibility of selecting the filters, including those created before sending a new SMS campaign.
› Now you can also enter a different “reply to” address than a sender e-mail in the workflow.
› Now the Recipients> Groups section immediately shows you the composition of your groups by displaying how many of your recipients are registered, unsubscribed, or suspended. These include e-mail and SMS.
As told at the beginning of the post, the functional innovations of the Statistics area belong to a technological development path. This aims at providing companies with tools for creating data-driven campaigns, which include results related to the behavior and the degree of each recipient’s involvement.
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