9 Email Campaigns To Really Pull In New Customers
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While some people will says that email campaigns aren’t the newest and most exciting way of reaching your customers, they’re still incredibly powerful. It’s a very effective way of getting your customers’ attention, and showing them that you are just the company for them.
Email is dead. Are you sure? Because in the year of its 50th birthay email has never been so powerful:
nearly 105 billion emails are sent every day, and it is the top channel chosen by users for different types of content, according to a new Consumer email tracker study:
Source: Consumer Email Tracker 2021
To truly harness the power of email though, you need to be able to use it effectively. Here are 9 examples of truly effective Email Marketing campaigns, so you can get an idea of how you should implement a campaign for your business.
Create A Loyalty Campaign
When it comes to inspiring loyalty, there’s nothing like a loyalty campaign, like for example the ones that are based on referral marketing strategies. These emails are designed to keep customers coming back for more, as every time they buy from you, they’ll get something in return. The way you set up a loyalty program will depend on your business. For example, you can create a points system, where every time the customer buys from you, they earn points. When they have enough points, they can get a free item, or money off your products.
Once you have the program in place, then you can announce it online. An email campaign is one of the best ways of doing that. You can let all your customers know what’s available, and send follow up emails to keep them in the loop.
Send Automated Welcome Messages
When someone signs up to your mailing list, you want them to feel as though they’ve made a good investment. One of the best ways of doing that is to send them a welcome message. This should thank them for joining up, and outline some of the benefits they’ll have of being on the list.
You don’t have to do all of these emails by hand, though. There are lots of ways you can automate these emails, so they’re sent out as soon as someone signs up. Marketing Automation saves you a lot of time, but also gives the customer instant feedback. They’ll get acknowledgement right away, and gives a great first impression of your business.
Writing a good welcome email is key, too. Not all industries are the easiest to understand, so you need to give your customers the chance to learn more about you. Offering more details about the services you offer will always help here.
Choosing Communication Preferences
This isn’t an email campaign as such, but it’s something that you should be offering your customers. You could be doing everything else right, but if customers aren’t in control of what they receive from you, they could still be put off.
To avoid this from happening, you’ll want to give the customer control over the emails they get from you. Having an email preference center allows them to customize the experience, and only get the emails they find useful.
You’ll want to give them the option to choose how often they get emails, select the categories that they want to hear about, and change the email address you send emails to. That way, they’re not getting email fatigue, as they’re not getting emails about things, they aren’t interested in.
Remember to add links to the preference center in the footers of your emails. That way, customers can easily find the settings and change them up if needs be.
Send Personalized Offers
One-way businesses have seen success with email campaigns is with personalized offers. You should have data on your customer base, so this is much easier to do than you may think. Again, it can be done with a professional sending service such as MailUp, so the whole thing can be set up in minutes.
MailUp offers you the BEE drag&drop editor that allows you to create emails and add customizable contents and fields. And with MailUp APIs you can get a world of integrations to syncronize and update all the data from your different CMR and CMS systems.
Personalization is powerful and extremely effective: say you have a sale happening on your site for women’s shoes. You can send an email to all women on your list to alert them of this. As you’re only sending the email to the people who would be interested, then you’ll see much more success with the campaign.
Good customer base segmentation is the key to good personalized offers. You’ll want to set up your email base into different segments, so you can easily send out emails to the right people. This will include segments such as age, gender, location, industry, buyer personas, and so on.
Send Trigger Emails
A trigger email, or transactional email, is one that is sent after a customer completes a certain activity on your website. They’re usually sent in order to have the customer complete a purchase on the site, so you can improve sales and customer retention.
For example, the most commonly known trigger email is the abandoned cart email. If someone adds something to their cart and then leaves the site, you can send them an email about it. This can offer them a discount, in order to tempt them to go back and complete the purchase.
You can also automate emails to be sent to customers if they don’t visit the site in a while. These will keep your business at the forefront of their minds, and push them to come back to you if they need to buy your product again.
Having trigger emails set up to go out is relatively easy, and it will help you retain business. A good email will show the customer what they’re missing, and convince them that they need to come back and buy from you again.
Send periodical Discounts And Offers
This is another very popular way of using email campaigns. You can engage your customer base by periodically sending out discounts for certain products, or offers on the whole store if you so choose.
This works well because many companies make it exclusive to those on the mailing list. For example, you can send out a discount code just to the people on the mailing list, so they can get offers that regular customers can’t. It makes it much more tempting to sign up to the list, so they can get the very best deals.
Keep Customers Up To Date On Content
As you know if you run a website, you need to keep it updated constantly. Keeping the site fresh helps your SEO, so more people will find it when they Google services and products like yours. It’s also a great way to keep customers engaged, as they’ll keep coming back for more.
Most site owners will do this by putting out new and exciting content all the time. A blog is a great way to keep things fresh, tell customers about everything new that you’re doing, and of course improve that SEO. While it will bring people in via searches, you also want your return customers to know about your posts.
You can send out emails with updates about the blog, and the posts they may find useful there. You can send the email as a ’roundup’, showing them the content that they may have missed. They’re also great for giving the customer more info. For example, if you’re bringing out a new line of products, you can send an email announcing it, as well as a link to the blog which has more details about it.
Ask For Feedback
Usually, sending emails is a one-way communication. You send the email out, and the customer decides whether they want to read it or not. However, you can make that conversation two way by asking customers to actually send your feedback on your business.
You can send out emails asking customers to send you feedback on your products. They’ll have the opportunity to let you know what they think, and you can put that info to good use. Being able to collect this data is incredibly useful for you, as you can get an idea of what your customers like and don’t like about your service. That data will then shape any future improvements you make.
You can also do this in a more targeted way. For example, when a customer buys something from you, you can send a follow up email asking them to leave a review of the product. This will push a lot of customers into actually coming back and leaving that review, so you’ll have more social proof on your site.
Try Using CTAs to let customers get more info
In some businesses, your customers are going to need more information before they buy from you. If you sell insurance for example, they can’t usually just get everything they want from the website. That’s why you would want the customers to clic to a CTA that will drive them to a specific landing page with more details and information or that will let them directly contact you by email.
You can create a specific landing page without specific knowledge or skills, simply by using drag&drop editors such as BEE, available for free with MailUp. Or you can also set up a bulletproof CTA that will drive your customer directly in the inbox of your Sales or Customer Care Team.
To sum up
These are a few different email campaigns that you can use to really put your mailing list to good use. They’re great ways to reach out to customers, and convince them to buy from you.