5 of the best Digital Marketing newsletters to subscribe to

26 August 2021Reading time: 4 min.

The Digital Marketing newsletters that disseminate sector news and updates are constantly on the rise. However, the time it takes to keep up on them tends to lag. So what’s the solution? Select the best sources of information and follow those that best meet your needs. 

To help every marketer in this difficult battle against time, we’ve selected the top 5 digital marketing newsletters that can’t be missed. 

We’ve gotten the entire MailUp Marketing team in on the selection to meet everyone’s needs—from the Content Manager to the Graphic Designer.

So what newsletters does the team recommend? 

1 The Marketing < > Analytics Intersect Newsletter

📧 Theme

Per the title, this newsletter focuses on the intersection between marketing and analytics, or strategy and data, with a very practical edge from personal reflections.

Frequency 

The free version comes out once a month, whereas the paid version is once a week.

😍 Why we like it

This light, sometimes cheeky reading is rather different. It addresses common problems for marketers by offering an innovative and original point of view. It’s digestible, even to those who aren’t a data analyst. Plus, it doesn’t sell anything—which makes it even more enjoyable. 

📢 Suggested by

Maria Giulia, Corporate Communications Lead

Subscription link

2 Midori

📧 Theme

Midori deals with issues ranging from technology to UX and design. It mostly comes with textual content (possibly enriched by thumbnails). 

🗓 Frequency 

Bi-weekly

😍 Why we like it

It constantly suggests ideas, best practices, and news to those who want to keep abreast on specific issues. The content comes from various sources. Oftentimes, it presents contemporary themes. It also suggests tools and pieces of advice that are super handy for any designer. 

📢 Suggested by

Guilherme, Digital Graphic Designer

Subscription link

3 Brand New

📧 Theme

This newsletter aims to share news and opinions on the latest brand and corporate identity projects.

🗓 Frequency 

Weekly

😍 Why we like it

This newsletter offers a quick solution for grasping how brands work in the visual realm. It deals with monitoring trends, reflections, strategies, and even any errors related to poor visual identity choices.

📢 Suggested by

Claudia, Art Director

Link to the newsletter

4 It’s Friday, the [mini] marketing newsletter

📧 Theme

This all-Italian weekly update is curated by Gianluca Diegoli (we enjoyed collaborating with him for 4 events, right here on the MailUp blog). The newsletter offers an op-ed on the latest marketing updates and phenomena, plus a series of insights on the week’s recommended readings, fun quizzes, and ironic photos on “communication strategies by Italian shopkeepers” (hyperbole intended).

🗓 Frequency 

Every Friday, like the title says

😍 Why we like it

This is rather an in-depth newsletter. It differs from the many emails that offer a simple, cold, and aloof roundup of news. It lets you dive into the recent phenomena of the digital universe and rely on an expert’s point of view. The writing is pleasant, at times ironic, and carries a very personal tone. This makes the readers feel more connected while triggering their curiosity, so they wonder “what Gianluca has talked about this week.”

📢 Suggested by

Paola, Content Specialist

Link to the newsletter

5 Really Good Emails

📧 Theme

This update is on the week’s best email examples. It taps into what’s now a large set of solid email marketing best practices that we often rely on for inspiration. Furthermore, the newsletter is enriched by a list of recommended digital marketing-themed readings and the week’s best GIF email. 

🗓 Frequency 

Weekly

😍 Why we like it

It provides excellent inspiration on templates, layouts, copy, and structure for newsletters and DEMs. It’s also a source of news on the latest Email Marketing trends. So it’s a must-read for anyone who sends emails in a professional way. It allows for monitoring competitors and keeping up with the times. 

📢 Suggested by

The entire MailUp Marketing team

Link to the newsletter

Conclusions

Did you know that MailUp also sends out a newsletter on the latest digital marketing trends? Click here to register and start following our periodic updates with essential insights. 

This article was written by

Paola Bergamini

Paola Bergamini

I was born in 1993 in Como and I escaped from this little town to study in Milan, where I graduated in 2017 in philosophy. I've always been interested in marketing and communication and I love writing and reading. As Content Editor at MailUp, I try to keep up to date with Email and Digital Marketing news, in order to share trends, theories and tools about this constantly evolving sector.

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