Digital Strategy 11/03/2016 Black Friday and Cyber Monday: the best email, SMS and social media strategies Black Friday is coming up. Let’s discover which activities work best in making the most of this potential gold mine for e-commerce websites.
Digital Strategy 09/20/2016 Social media marketing: some key strategy elements From the editorial calendar to the analysis, through targeting activities and content. We take you through the basics of social media marketing: strategy, activation and analytics.
Digital Strategy 09/01/2016 Telling the brand: 5 corporate storytelling mistakes to avoid Product-focused brochures, guides, commercials and information on services are now no longer enough. In a world teeming with news and […]
Digital Strategy 08/02/2016 Digital strategy: 7 fatal errors to avoid at all costs A good digital strategy has many building blocks: from UX and UI design, to planning email, social and SEO campaigns, […]
Digital Strategy 07/19/2016 Digital PR & Influencer Marketing: 5 tips to create buzz around your brand At one point, they were simply called PRs and testimonials. PRs used to go around with their phonebooks between press […]
Digital Strategy 06/29/2016 Integrate SEO and SEM to improve content positioning The voice of a brand, both today and in the years to come, resonates on the Internet. As content marketing […]
Digital Strategy 05/05/2016 Web design for your e-commerce: 5 mistakes to avoid Online shopping is a rapidly growing sector. Today more than ever, it is vital to structure your e-commerce website to offer the […]
Digital Strategy 04/18/2016 Digital strategy: 9 tips to take advantage of web marketing Brands today are built on the web. More than the inserts in magazines and newspapers, billboards or flyers, the web acts […]
Digital Strategy 11/06/2015 A LatAm Perspective: The Road to Omnichannel Marketing As part of the 2015 Tour with the Mailup LatAm team, we recently visited Ecommerce Days in Colombia and Peru. […]
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