Digital Strategy 08/22/2018 SEO for Small and Medium-Sized Companies Who said SEO strategies require large budgets and the help of an agency? With SEMrush, read through a few guidelines for SMBs to start with their SEO activities.
Digital Strategy 05/29/2018 Growth Hacking in 6 Points: From Theory to Practice We’ve analyzed the world of Growth Hacking, from its origins to today: in 6 points we’ll explain how and why Growth Hacking got started, the funnel, the tools, the synergies, and 4 case studies.
Digital Strategy 05/10/2018 How you can turn a frosty visitor into a hot lead: the secrets of lead generation Content marketing, landing pages, email marketing and Facebook Ads: discover the cycle of activities and channels to attract visitors’ attention and turn them into leads and potential customers.
Digital Strategy 11/21/2017 How to improve the quality of your leads using the combined power of Facebook and email Using email marketing alone to generate leads for your business may not be enough. You need to combine it with other relevant channels, such as Facebook.
Digital Strategy 11/07/2017 Find the golden nuggets and refine your email automation Profiling activities evolve and become the key to take advantage of data and improve conversions. Find out which data to ask and how to use them.
Digital Strategy 09/19/2017 30+ Tested Tools for Better Content Marketing Creating, distributing, and promoting content is a job that requires dedicated tools to streamline and optimize otherwise lengthy, tedious tasks. Here are our favorites, sorted by activity – all 100% tested first-hand.
Digital Strategy 05/11/2017 Create a Customer Journey Map in 4 Steps Designing an accurate customer journey map is the first step towards understanding what your users actually do and want. Here is how to do it in 4 steps.
Digital Strategy 04/27/2017 Growth Hacking Strategies: 5 Key Steps To Get Started Growth hackers are versatile professionals who know how to take full advantage of online resources. Here are the best growth hacking techniques and tools to get started with you strategy.
Digital Strategy 03/07/2017 A Digital Strategy in 5 points: from Automation to Video Content From SEO optimization, through Automation Marketing, to KPI analysis: 5 key skills to develop a digital strategy.
Digital Strategy 12/28/2016 60 (+1) Digital Marketing Quotes to Inspire Your Strategies From time to time, we all need a bit of inspiration to give shape to ideas, strategies, plans, paths. We have gathered for you the 60 best Marketing quotes (plus a bonus), in order to kickstart your 2017.
Digital Strategy 11/03/2016 Black Friday and Cyber Monday: the best email, SMS and social media strategies Black Friday is coming up. Let’s discover which activities work best in making the most of this potential gold mine for e-commerce websites.
Digital Strategy 09/20/2016 Social media marketing: some key strategy elements From the editorial calendar to the analysis, through targeting activities and content. We take you through the basics of social media marketing: strategy, activation and analytics.
Digital Strategy 09/01/2016 Telling the brand: 5 corporate storytelling mistakes to avoid Product-focused brochures, guides, commercials and information on services are now no longer enough. In a world teeming with news and […]
Digital Strategy 08/02/2016 Digital strategy: 7 fatal errors to avoid at all costs A good digital strategy has many building blocks: from UX and UI design, to planning email, social and SEO campaigns, […]
Digital Strategy 07/19/2016 Digital PR & Influencer Marketing: 5 tips to create buzz around your brand At one point, they were simply called PRs and testimonials. PRs used to go around with their phonebooks between press […]
Digital Strategy 06/29/2016 Integrate SEO and SEM to improve content positioning The voice of a brand, both today and in the years to come, resonates on the Internet. As content marketing […]
Digital Strategy 05/05/2016 Web design for your e-commerce: 5 mistakes to avoid Online shopping is a rapidly growing sector. Today more than ever, it is vital to structure your e-commerce website to offer the […]
Digital Strategy 04/18/2016 Digital strategy: 9 tips to take advantage of web marketing Brands today are built on the web. More than the inserts in magazines and newspapers, billboards or flyers, the web acts […]
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