Digital Strategy 01/22/2019 A-Z Guide to Meta Title & Meta Description Optimization Backlinks, design, discounts… mean nothing if the potential client never visits your page! Here is a guide to use meta titles and meta descriptions to your advantage.
Digital Strategy 01/10/2019 The Importance of Developing Leadership: 5 Main Skills Are you a marketing expert on a high position in the team hierarchy, or are you simply taking care of email content and design? Whatever the case is, you could definitely benefit from advanced leadership skills.
Digital Strategy 11/08/2018 Here’s Why Conversational Marketing Is a New Cash Cow for Businesses Let’s dive into the tangible benefits that Conversational Marketing entails for companies – from shorter sales cycles to more data available.
Digital Strategy 11/06/2018 Digital Marketing Effectiveness: What It is and 5 Ways to Measure It Once you learn the intricacies of digital marketing, we’ll then jump into the various metrics that help you measure the effectiveness of your strategy.
Digital Strategy 10/30/2018 Why you should use messaging apps in marketing and how to collect contacts We have analyzed the current landscape to give you some good reasons to connect with your database via messaging. Furthermore, to get started, here are 6 techniques to expand your audience.
Digital Strategy 10/24/2018 Conversational Marketing, Hashtags and More: Interview to Chris Messina Chris Messina has changed the digital world by inventing the hashtag, and was among the very first ones to get into conversational marketing. On November 30th he’ll be on stage at MailUp Marketing Conference. In the meantime, we’ve asked him his views on the future of digital.
Digital Strategy 08/28/2018 Inbound Marketing 101: how to attract more potential customers to your website This blog post will thoroughly explore the world of Inbound Marketing: its origins, the differences with outbound techniques, the tools it employs and its application in the email channel.
Digital Strategy 08/22/2018 SEO for Small and Medium-Sized Companies Who said SEO strategies require large budgets and the help of an agency? With SEMrush, read through a few guidelines for SMBs to start with their SEO activities.
Digital Strategy 05/29/2018 Growth Hacking in 6 Points: From Theory to Practice We’ve analyzed the world of Growth Hacking, from its origins to today: in 6 points we’ll explain how and why Growth Hacking got started, the funnel, the tools, the synergies, and 4 case studies.
Digital Strategy 05/10/2018 How you can turn a frosty visitor into a hot lead: the secrets of lead generation Content marketing, landing pages, email marketing and Facebook Ads: discover the cycle of activities and channels to attract visitors’ attention and turn them into leads and potential customers.
Digital Strategy 11/21/2017 How to improve the quality of your leads using the combined power of Facebook and email Using email marketing alone to generate leads for your business may not be enough. You need to combine it with other relevant channels, such as Facebook.
Digital Strategy 11/07/2017 Find the golden nuggets and refine your email automation Profiling activities evolve and become the key to take advantage of data and improve conversions. Find out which data to ask and how to use them.
Digital Strategy 09/19/2017 30+ Tested Tools for Better Content Marketing Creating, distributing, and promoting content is a job that requires dedicated tools to streamline and optimize otherwise lengthy, tedious tasks. Here are our favorites, sorted by activity – all 100% tested first-hand.
Digital Strategy 05/11/2017 Create a Customer Journey Map in 4 Steps Designing an accurate customer journey map is the first step towards understanding what your users actually do and want. Here is how to do it in 4 steps.
Digital Strategy 04/27/2017 Growth Hacking Strategies: 5 Key Steps To Get Started Growth hackers are versatile professionals who know how to take full advantage of online resources. Here are the best growth hacking techniques and tools to get started with you strategy.
Digital Strategy 03/07/2017 A Digital Strategy in 5 points: from Automation to Video Content From SEO optimization, through Automation Marketing, to KPI analysis: 5 key skills to develop a digital strategy.
Digital Strategy 12/28/2016 60 (+1) Digital Marketing Quotes to Inspire Your Strategies From time to time, we all need a bit of inspiration to give shape to ideas, strategies, plans, paths. We have gathered for you the 60 best Marketing quotes (plus a bonus), in order to kickstart your 2017.
Digital Strategy 11/03/2016 Black Friday and Cyber Monday: the best email, SMS and social media strategies Black Friday is coming up. Let’s discover which activities work best in making the most of this potential gold mine for e-commerce websites.
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