MailUp news 02/16/2017

Your users at a glance: please welcome a brand new recipient page

The new features of MailUp 9 include a new section of the platform giving you information, data and percentages on individual recipients, organized by their personal data and activities.

SMS Marketing 02/14/2017

How to convert occasional customers into loyal ones: Loytrend’s success story

We decided to analyze the customer loyalty activities by putting MailUp and its advanced Email & SMS marketing features in the hands of Loytrend.

MailUp news 02/07/2017

Team work makes the dream work: introducing Collaboration

Collaboration lets you co-create your email campaigns with the members of your team. Add comments, share the message and ask for sign-off, seamlessy.

Email Marketing 02/06/2017

Email authentication: improving awareness and adoption with “Deliverability Checkup”

Email authentication affects the success of email marketing campaigns, but many marketers get lost in the technical details. Here is how we tried to help.

MailUp news 02/01/2017

Introducing MailUp 9

Please welcome a completely redesigned sending platform, now simpler and more intuitive than ever. Discover the new, advanced features of MailUp 9.

Email Marketing 01/30/2017

Valentine’s Day Emails: Design Tips We Love

Stand out from the crowd on V-day. Check out our top tips for designing the best Valentine’s Day emails ever and make your subscribers fall in love.

Email Marketing 01/24/2017

Top 10 KPIs for Email Success

In a data-driven age, knowing how to measure and monitor your email performance is the only way to understand its value and success.

Email Marketing 01/18/2017

Why We Love Email Advertising (And You Should, Too)

Placing third-party ads in your emails can help drive more ROI from your communications. Let’s see how to do so using LiveIntent and MailUp.

Email Marketing 01/12/2017

5 Email Newsletter Templates to Always Have

Having email newsletter templates on hand is valuable for any email marketer, and today, we’re going to walk through the top five you should always have ready to go.

MailUp news 01/10/2017

Jade: new features for SMS marketing and form design

Please welcome the new release of Jade, the iPad app that allows you to collect email contacts in offline mode, thanks to a simple online form.

Email Marketing 12/28/2016

10 email marketing mistakes (and their solutions)

We have put together all the missteps and mistakes that marketers can make when managing email marketing activities: ten mistakes that result in ten missed opportunities to get more, much more, from their campaigns.

Digital Strategy 12/28/2016

60 (+1) Digital Marketing Quotes to Inspire Your Strategies

From time to time, we all need a bit of inspiration to give shape to ideas, strategies, plans, paths. We have gathered for you the 60 best Marketing quotes (plus a bonus), in order to kickstart your 2017.

MailUp news 12/23/2016

2016 in Review: A Year With MailUp

As another year comes to a close, it’s time to take stock. We’re looking back on our 2016, reliving together the most important moments and highlights, in order to set the cornerstones of the upcoming activities for 2017.

SMS Marketing 12/21/2016

SMS for business: 5 tips for 5 goals

Tailor the potential of SMS to your business: all you need is support and some tips which we’ll give you in this post, together with examples of real campaigns by established brands.

Email Marketing 12/14/2016

User profiling: the best way to get to know your audience

We want to shed light on the user (auto)profiling tools available to marketers to give contacts the option to update and complete their profile.

Email Marketing 12/06/2016

10 Strategies for Your Holiday Email Design

‘Tis the season for stunning holiday email design! Email marketers are pulling out all the stops for the notoriously busy time of year. That’s because inboxes are crowded—email volume rose 25% during the 2015 holiday season—and it’s time to stand out.

Email Marketing 11/30/2016

Tutorial: How to properly incorporate GIFs in email

Have you noticed that emails with animation and movement are appearing in your inbox more often? We have. Here are our best practices to include animated GIFs in your email communications.

Email Marketing 11/29/2016

Email Advertising in a New Ebook

Thanks to the best examples of major American publishers, the ebook will show you tips, tricks & best practices to use advertising in your emails.