MailUp Blog | Email Marketing and Digital Strategies

Digital Strategy 01/22/2019

A-Z Guide to Meta Title & Meta Description Optimization

Backlinks, design, discounts… mean nothing if the potential client never visits your page! Here is a guide to use meta titles and meta descriptions to your advantage.

Email Marketing 01/15/2019

Rendering Emails Across Email Clients: Challenges and Workarounds

Apple Mail, iOS Mail, Outlook, Gmail, Yahoo! and all the others. Let us dive deeper into the various challenges that you might face with rendering emails on different email clients, and their workarounds.

Digital Strategy 01/10/2019

The Importance of Developing Leadership: 5 Main Skills

Are you a marketing expert on a high position in the team hierarchy, or are you simply taking care of email content and design? Whatever the case is, you could definitely benefit from advanced leadership skills.

Email Marketing 12/18/2018

5 Great Ways To Grow Your Email List

Simply asking people to join doesn’t work. And your email list naturally loses 25-30% of their email subscribers every year. New subscribers expect to be get something of value in exchange. Here are 5 unconventional tactics to grow your email list.

Email Marketing 12/13/2018

16 Tips for Creating High-Performing B2B Newsletters

With so many email newsletters out there, how can you be sure that yours will get results? We show you how to create a B2B newsletter that gets subscribers’ attention and brings you business.

Email Marketing 12/11/2018

Email & Mobile: all you need to know about responsive design

We have put some order to many mobile-responsive aspects to offer you techniques, tools, and best practices to create perfect emails for smartphones and improve performance.

MailUp news 12/04/2018

New Custom Rows! Edit, Order and Design Your Dynamic Content Blocks

Send out your latest blog articles or new e-commerce items dynamically – you can now create your email in just a few clicks, by dragging and dropping custom content blocks into the message. Now you have full control over their order, layout and style.

Email Marketing 11/27/2018

6 Essential Tips for Creating Irresistible Email Headlines That Can’t Not Be Clicked

Simplicity, questions, listicles and much more. Let’s see the tactics you can use in order to stand out and grab your reader’s attention.

Email Marketing 11/22/2018

Towards Christmas: the winning Email and Messaging recipes

From now until December 25 and beyond, here are the strategies to boost end of year sales, taking advantage of the most immediate Digital Marketing channels.

MailUp news 11/13/2018

Jade is Expanding: Now You Can Collect Contacts on Android Tablets Too

From today everyone, truly everyone, can even collect email addresses and phone numbers offline, directly from in-store tablets used at fairs and all kinds of events.

Digital Strategy 11/08/2018

Here’s Why Conversational Marketing Is a New Cash Cow for Businesses

Let’s dive into the tangible benefits that Conversational Marketing entails for companies – from shorter sales cycles to more data available.

Digital Strategy 11/06/2018

Digital Marketing Effectiveness: What It is and 5 Ways to Measure It

Once you learn the intricacies of digital marketing, we’ll then jump into the various metrics that help you measure the effectiveness of your strategy.

Email Marketing 11/02/2018

What Can the Best Email Marketing Campaigns Teach Us?

We’ve looked into four established brands and their email campaigns – and we’ve found out a few interesting facts that make their newsletter strategy extremely effective. 

Digital Strategy 10/30/2018

Why you should use messaging apps in marketing and how to collect contacts

We have analyzed the current landscape to give you some good reasons to connect with your database via messaging. Furthermore, to get started, here are 6 techniques to expand your audience.

Email Marketing 10/25/2018

9 Can’t-Miss Tips For Your Halloween Email

Halloween-themed emails have been trickling into our inbox all month as brands seize the opportunity to deliver sweet treats and ghostly content to subscribers. But don’t be spooked if you haven’t gotten into the trick-or-treat spirit with your emails yet.

Digital Strategy 10/24/2018

Conversational Marketing, Hashtags and More: Interview to Chris Messina

Chris Messina has changed the digital world by inventing the hashtag, and was among the very first ones to get into conversational marketing. On November 30th he’ll be on stage at MailUp Marketing Conference. In the meantime, we’ve asked him his views on the future of digital.

MailUp news 10/16/2018

Start a Conversation: MailUp has a New Messaging Apps Channel

From today you can reach your customers and prospects directly on Facebook Messenger and Telegram, communicating promotions, offers, and updates on your brand. Welcome to the era of Conversational Marketing.

MailUp news 10/09/2018

MailUp and Blueknow: the new integration for segmented email campaigns

The new connector makes models and trends of user behaviour available to your platform: everything you need to know to create targeted email marketing campaigns and ensure a high return on investment.