Email Marketing 05/08/2018 4 Steps To More Relevant Email Profiling A complete guide to developing an organic profiling cycle: from the collection of different data clusters (personal data relating to interests and behaviors) to segmentation, up to personalization and automation.
Email Marketing 05/02/2018 How To Use Emojis In Email Subject Lines From emojis for branding emails to those that are more evocative, we’ll look at the potential of these small but effective graphic elements that can add expressiveness and immediacy to campaigns.
SMS Marketing 04/24/2018 The Right SMS to the Right Recipient: a Guide to Segmentation Geographic, demographic, and behavioral, each subdivided into subcriteria: let’s take a look at the parameters to use when subdividing recipients to create truly relevant SMS campaigns.
Email Marketing 04/17/2018 5 Killer Ways To Boost Email Conversion Rates From micro-conversions to the top requirements for an effective call to action, we explore the ins and outs of email marketing’s most closely tracked, yet elusive, indicator.
MailUp news 04/10/2018 New! Improved RSS Automation, Multichannel Forms, and Customization Preview Please welcome a new system for fine-tuning RSS-based automated emails and a whole new customization level. You can also create multi-channel subscription pop-ups in less than a minute.
Email Marketing 04/04/2018 Which Email Layout Is The Best? How do you choose the best layout for your email campaigns, between single column and hybrid design? Here are 3 steps to follow in order to cater to recipients’ habits and improve readability.
Email Marketing 03/27/2018 How TAG Innovation School increases enrollment in courses using Email Automation We asked the platform for master’s programs and courses to tell us how it managed to increase enrollment thanks to automatic email workflows.
Email Marketing 03/20/2018 How To Design Bulletproof CTA Buttons In Email Bulletproof CTA buttons are designed to render perfectly across all inboxes and to show no matter what. Follow us into a hands-on tutorial.
Email Marketing 03/13/2018 How To Optimize Email Subject Lines And Open Rates Let’s clarify the right subject line length once and for all and take a look at the details to pay attention to in order to increase campaigns’ open rates: from the preheader to power words, all the way up to an emotional approach.
Email Marketing 03/08/2018 8 Essential Tips for Writing, Editing and Proofreading Your Emails for Powerful Results When it comes to writing emails for your business, here’s eight key things to remember so you can ensure your emails are perfect for your readers and get the results that you desire.
Email Marketing 03/06/2018 A/B tests: everything you can test to improve results We explored the A/B test and the fundamental KPIs (open, click, and response rates) to understand what aspects to experiment with between two variants of the same email. Objective: increase ROI of campaigns.
Email Marketing 03/01/2018 How To Streamline Teamwork, With Collaboration [Infographic] When many heads work together in creating and approving an email campaign, the result can be a fine mess of comments and feedback. Thankfully, Collaboration is here to help!
Email Marketing 02/27/2018 Great Drip Campaigns & Where To Find Them Drip campaigns are simple and linear workflows triggered by user actions and behaviors: a fundamental tool in marketing and customer relations. Let’s take a look at their advantages and some practical uses.
Email Marketing 02/21/2018 Email Preheader Best Practices A guide to understanding email preheader – a small yet essential line of text that can boost your open rates and consequently CTRs and conversions. Let’s discover best practices and mistakes to avoid in order to keep your email performances high.
Email Marketing 02/13/2018 Email Checkup: Say Goodbye To Tiny Yet Fatal Technical Errors One glance at check-up and you can discover the “health status” of your message, and identify how to remedy any critical issues. All this to benefit the performance of your campaign.
Email Marketing 02/06/2018 All about Valentine’s Day emails, from creativity to strategies How to maximize the opportunities offered by Valentine’s Day, with 6 different creative ideas and 6 strategies for increasing conversions during the holiday of love.
Email Marketing 01/30/2018 5 Effective Strategies for Event Reminder Emails Event planning isn’t for the faint of heart. The most stressful part is also the most important: getting people to want to show up (in person or digitally). To get those RSVPs rolling in, you need to have a beautiful and intriguing email campaign.
Email Marketing 01/23/2018 Email Marketing for Tourism: A Strategy in 5 Steps We have broken down the traveler journey into 5 (micro)moments, accompanying each with a set of email campaigns with the same goal: converting the first-time traveler into a returning guest.
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