MailUp Blog | Email Marketing and Digital Strategies

MailUp news 02/11/2020

The Statistics area is here: discover a new way of analyzing and improving engagement

Let us introduce a revamped reporting system. Beyond just a report collector, this active analysis tool measures sent and future emails.

Email Marketing 02/06/2020

Click maps: what they are and how they can improve engagement

The major advantage of click maps lies in offering an immediate picture of recipients’ engagement. We explain how they work and how they can be used to improve results.

Digital Strategy 02/04/2020

Digital Marketing: 8 trends for 2020 according to experts

We asked eight industry experts to tell us which strategic aspects should be targeted this year—from interactivity to hyper-personalization and independent newsletters.

Email Marketing 01/28/2020

The ultimate guide to email segmentation: mindsets, tools, and activities

Data organization, fundamental tools, and activities to forward campaigns that fit each recipient’s characteristics and needs.

Email Marketing 01/21/2020

Lead Magnets: What They Are, How They’re Made, and Some Necessary Tools

A lead magnet is an incentive offered to users in exchange for their email address. But certain rules and best practices must be respected in order to create an effective one.

SMS Marketing 01/14/2020

How to utilize SMS to get customer feedback

Every feedback is essential to improve customer experience and establish a stronger relationship. Here are quick tips on how you can utilize SMS in getting customer feedback.

Digital Strategy 01/07/2020

Starting 2020 off right: 4 strategic directions

More than ever—a successful 2020 strategy will be about generating engagement. Focus on these aspects to improve campaign performance.

MailUp news 12/19/2019

The best of 2019

Between joys and efforts, projects launched, and goals achieved—let’s rewind the tape. Here’s the (non-exhaustive) chronicle of what we’ve done to support your strategies.

Digital Strategy 12/17/2019

How Telegram Works for Companies

With mega-groups, channels, and chatbots, here’s a list of the functions Telegram offers companies and the necessary steps to start communicating with clients and potential customers.

Email Marketing 12/12/2019

11 Email Marketing Tips You Should Know For Better Conversation

Almost every business uses emails to build customer relationships, so it is getting increasingly difficult to grow conversions. Here are 11 email marketing tips you should use to improve business results.

Email Marketing 12/10/2019

From mailing lists to segments: the evolution of the database and the new MailUp dashboard

A modern Email Marketing strategy is based on the diversification of recipients. Let’s look at how list management works in MailUp and the new summary dashboard.

Email Marketing 12/03/2019

Email and HTML: 10 mistakes to avoid

Here’s a list of the biggest mistakes you can make when creating emails, from those closely related to the HTML code to those related to the delicate subject of images.

MMC 2020 11/29/2019

The 2020 MailUp Marketing Conference: it’s showtime

Have you ever heard of emotional intelligence? Emotional intelligence is becoming a marketing strategy cornerstone, and this is at the heart of the 2020 MailUp Marketing Conference. Save the date: May 20, 2020 in Milan.

Email Marketing 11/26/2019

Optimize email delivery: guidance, mythbusters, and tips

Email size, images, doubts on the background, and welcome email benefits: these practical tips keep your campaigns from ending up in spam.

Email Marketing 11/19/2019

20 Tips to Improve Your Business Email Etiquette

Having numerous emails to answer may lead to lax etiquette. Here are 20 tips that will help you maintain business email etiquette and improve your communication.

Email Marketing 11/12/2019

Database Building: The 5 Commandments for Subscription Forms

A simple “let’s stay in touch” is not enough to convert users into new recipients. Here are 5 guidelines for creating your form: from the promise of value to brand consistency.

SMS Marketing 11/05/2019

The Power of SMS in Marketing: Does it Still Work?

How exactly has SMS for business held up against the barrage of negative press it had received since the birth of the likes of WhatsApp?

Email Marketing 10/29/2019

10 Ways to Get Better Email Engagement

If you want all the emails to hit the mark, you have to improve the caimpaigns and monitor the reaction of the audience. Here are 10 easy-to-implement, but effective approaches.