MailUp Blog | Email Marketing and Digital Strategies

Digital Strategy 11/08/2018

Here’s Why Conversational Marketing Is a New Cash Cow for Businesses

Let’s dive into the tangible benefits that Conversational Marketing entails for companies – from shorter sales cycles to more data available.

Digital Strategy 11/06/2018

Digital Marketing Effectiveness: What It is and 5 Ways to Measure It

Once you learn the intricacies of digital marketing, we’ll then jump into the various metrics that help you measure the effectiveness of your strategy.

Email Marketing 11/02/2018

What Can the Best Email Marketing Campaigns Teach Us?

We’ve looked into four established brands and their email campaigns – and we’ve found out a few interesting facts that make their newsletter strategy extremely effective. 

Digital Strategy 10/30/2018

Why you should use messaging apps in marketing and how to collect contacts

We have analyzed the current landscape to give you some good reasons to connect with your database via messaging. Furthermore, to get started, here are 6 techniques to expand your audience.

Email Marketing 10/25/2018

9 Can’t-Miss Tips For Your Halloween Email

Halloween-themed emails have been trickling into our inbox all month as brands seize the opportunity to deliver sweet treats and ghostly content to subscribers. But don’t be spooked if you haven’t gotten into the trick-or-treat spirit with your emails yet.

Digital Strategy 10/24/2018

Conversational Marketing, Hashtags and More: Interview to Chris Messina

Chris Messina has changed the digital world by inventing the hashtag, and was among the very first ones to get into conversational marketing. On November 30th he’ll be on stage at MailUp Marketing Conference. In the meantime, we’ve asked him his views on the future of digital.

MailUp news 10/16/2018

Start a Conversation: MailUp has a New Messaging Apps Channel

From today you can reach your customers and prospects directly on Facebook Messenger and Telegram, communicating promotions, offers, and updates on your brand. Welcome to the era of Conversational Marketing.

MailUp news 10/09/2018

MailUp and Blueknow: the new integration for segmented email campaigns

The new connector makes models and trends of user behaviour available to your platform: everything you need to know to create targeted email marketing campaigns and ensure a high return on investment.

MailUp news 10/02/2018

New In: Undo/Redo Buttons, Strategic Pop-up Forms and More

We’d like to present new features that make operations on MailUp more agile and intuitive. From the Undo and Redo commands in BEE to functions that make subscriptions with pop-up forms faster and more effective.

Email Marketing 09/27/2018

How to Write Effective Email Subject Lines

Almost half of all email recipients open emails based on the subject line alone. Here are 15 tips to write effective subject line: segmentation, numbers, emoji, humor and much more.

MailUp news 09/25/2018

Now MailUp is Even Safer, More Secure and GDPR Compliant

September news: the new Preference center, invisible reCAPTCHA in forms, and two-factor access authentication: three new additions to make operations on the platform secure and compliant while respecting user data.

Email Marketing 09/18/2018

What Differs Good Emails from Mind-Blowing: 7 Factors

Subject, focus, follow-up and much more. Here are 7 operational tactics to create brilliant, effective campaigns, focused on the customer, not on the needs of the person sending the email.

Email Marketing 09/11/2018

3 Email Marketing Tactics to Encourage Impulse Buying

Email marketing is one of the best channels to drive traffic to your website. Today we share a few email marketing tactics you can implement to increase impulse buying behavior and your profits.

Email Marketing 09/04/2018

Tutorial: How to Create a Color Blocking Email

A style we totally love in email is color blocking – a simple technique that goes a long way in inboxes. In this tutorial, we’ll show you how to build a color blocking email of your own in a few easy steps.

Digital Strategy 08/28/2018

Inbound Marketing 101: how to attract more potential customers to your website

This blog post will thoroughly explore the world of Inbound Marketing: its origins, the differences with outbound techniques, the tools it employs and its application in the email channel.

Digital Strategy 08/22/2018

SEO for Small and Medium-Sized Companies

Who said SEO strategies require large budgets and the help of an agency? With SEMrush, read through a few guidelines for SMBs to start with their SEO activities.

SMS Marketing 08/08/2018

5 Deadly SMS Marketing Errors

SMS text messages provide only seemingly an intuitive, straightforward marketing channel. Let’s dive into 5 pitfalls that would hinder even the most brilliant strategy of all. 

Email Marketing 08/01/2018

5 Amazing Copywriting Techniques to Boost Email CTR

How can you break through the noise and get your email noticed, read and clicked through? Here are a few copywriting techniques you can use to improve the results of your campaigns.