MailUp Blog | Email Marketing and Digital Strategies

Digital Strategy 06/18/2019

Messaging Apps for E-commerce: A Strategic Guide

There are 5 necessary steps for online stores to launch products, collections, and catalogs on Facebook Messenger and Telegram.

Digital Strategy 06/12/2019

Google Algorithm Updates Impacting your Search Results

Your digital marketing team must learn all there is to Google algorithmic updates. Here are several of the updates that always have an impact on your search results.

Digital Strategy 06/11/2019

Strategy to Market Your Business: Be Unique

Email Marketing, AR tools, Facebook Ads, and much more. Nine ways how to achieve a high level of productivity and create a unique strategy to market your business.

Email Marketing 06/04/2019

Deliverability: the MailUp Story

Email design, automation, and segmentation? The main factor guaranteeing a successful e-mail marketing campaign may also be the most underestimated. Let’s talk about deliverability. We’ll tell you how we see it here at MailUp.

Email Marketing 05/28/2019

9 Content Attributes That Damage Your Email Marketing

Let’s take a look at several crucial content attributes that actively damage your email marketing campaigns and their overall effectiveness at converting would-be consumers.

Digital Strategy 05/23/2019

Guide to Creating Engaging Video Marketing Content

What you only require to create a good video is resources, equipment, and video editing skills. The tools and resources are very accessible.

Email Marketing 05/22/2019

Case Study | How Walmart Argentina Boosts the Effectiveness of Automated, Customized Campaigns

We asked Walmart how it enriched the shopping experience through a series of automated and profiled campaigns for each phase of the customer relationship.

Digital Strategy 05/17/2019

Top 8 Marketing Trends of 2019

How do top marketers attract an audience with something newplan? Here is an overview of the top 8 most effective marketing trends of 2019.

Email Marketing 05/14/2019

The Life Cycle of Email Marketing: How to Extend It and Improve Engagement

The key factor in the life cycle of email marketing is engagement: let’s take a look at its metrics, the relative results from 2018, and how to improve them.

Email Marketing 05/09/2019

A Complete Guide to Writing Abandoned Cart Emails

Losing sales is always challenging, but doing nothing to fix the problem is even worse. Make them come back with effective abandoned cart emails.

Email Marketing 05/07/2019

Basic Notions for Developing Responsive HTML Emails

Just like in a building, you need solid foundations: let’s look at the steps for laying the foundations for your campaigns, ensuring correct display on the various email clients.

Email Marketing 04/30/2019

5 Secrets Behind High-Converting Email

Getting clients or rising the email conversion rate using email marketing can be sometimes a big challenge; but how do others succeed and what is the secret behind their results?

Email Marketing 04/24/2019

Google AMP for Email: Welcome To The Future

Thanks to AMP, brands can now launch interactive campaigns where the recipient can browse product catalogs, book trips and much more without ever leaving the email.

MailUp news 04/16/2019

Send Personalized Emails Based On Where Recipients Click

Now you can send automatic follow-up emails that are consistent with where the recipient clicks. A feature for leading customers to make a purchase, as well as increasing conversions.

Digital Strategy 04/12/2019

5 Step Guide to Launching Your New Website

You don’t need technical know-how and expertise to launch a great website. The process is much easier and reliable now. Here is a step-by-step guide.

Email Marketing 04/09/2019

Seven Instructions to Enhance your Sales Emails

Email marketing stands out as the greatest driver of customer retention, according to 80% of the retail professionals interviewed. Let us dive into the sales email enhancement tricks.

Email Marketing 04/02/2019

The Perfect Footer: How to Create It

We would like to present a new feature you can use to customize your social icons using a collection of some excellent examples of functional, original, and effective footers.

Email Marketing 03/26/2019

9 Tactics to Create More ‘Must-Read’ B2B Newsletters

From the audience’s needs to the color psychology. In today’s post, we give you knowledge and action: the insights, the ideas, the “methods” to create and improve your B2B newsletters.