MailUp Blog | Email Marketing and Digital Strategies

Email Marketing 03/20/2018

How To Design Bulletproof CTA Buttons In Email

Bulletproof CTA buttons are designed to render perfectly across all inboxes and to show no matter what. Follow us into a hands-on tutorial.

Email Marketing 03/13/2018

How To Optimize Email Subject Lines And Open Rates

Let’s clarify the right subject line length once and for all and take a look at the details to pay attention to in order to increase campaigns’ open rates: from the preheader to power words, all the way up to an emotional approach.

Email Marketing 03/08/2018

8 Essential Tips for Writing, Editing and Proofreading Your Emails for Powerful Results

When it comes to writing emails for your business, here’s eight key things to remember so you can ensure your emails are perfect for your readers and get the results that you desire.

Email Marketing 03/06/2018

A/B tests: everything you can test to improve results

We explored the A/B test and the fundamental KPIs (open, click, and response rates) to understand what aspects to experiment with between two variants of the same email. Objective: increase ROI of campaigns.

Email Marketing 03/01/2018

How To Streamline Teamwork, With Collaboration [Infographic]

When many heads work together in creating and approving an email campaign, the result can be a fine mess of comments and feedback. Thankfully, Collaboration is here to help!

Email Marketing 02/27/2018

Great Drip Campaigns & Where To Find Them

Drip campaigns are simple and linear workflows triggered by user actions and behaviors: a fundamental tool in marketing and customer relations. Let’s take a look at their advantages and some practical uses.

Email Marketing 02/21/2018

Email Preheader Best Practices

A guide to understanding email preheader – a small yet essential line of text that can boost your open rates and consequently CTRs and conversions. Let’s discover best practices and mistakes to avoid in order to keep your email performances high.

Email Marketing 02/13/2018

Email Checkup: Say Goodbye To Tiny Yet Fatal Technical Errors

One glance at check-up and you can discover the “health status” of your message, and identify how to remedy any critical issues. All this to benefit the performance of your campaign.

Email Marketing 02/06/2018

All about Valentine’s Day emails, from creativity to strategies

How to maximize the opportunities offered by Valentine’s Day, with 6 different creative ideas and 6 strategies for increasing conversions during the holiday of love.

Email Marketing 01/30/2018

5 Effective Strategies for Event Reminder Emails

Event planning isn’t for the faint of heart. The most stressful part is also the most important: getting people to want to show up (in person or digitally). To get those RSVPs rolling in, you need to have a beautiful and intriguing email campaign.

Email Marketing 01/23/2018

Email Marketing for Tourism: A Strategy in 5 Steps

We have broken down the traveler journey into 5 (micro)moments, accompanying each with a set of email campaigns with the same goal: converting the first-time traveler into a returning guest.

MailUp news 01/19/2018

Video In Email: Get It Done With A Quick Copy & Paste

Today with MailUp in just a few clicks you can add an optimized video preview to your campaign without any embedded code. We’ll explain how, in detail.

Email Marketing 01/16/2018

Improving Email CTR: 5 Ideas Worth Trying

It’s not a matter of setting out universal rules; instead, it’s about considering certain valuable perspectives. Let’s take a look at CTR, one of the most important Email Marketing metrics, with five ideas and some great examples of real-life campaigns.

Email Marketing 01/11/2018

How 6sicuro Uses Emails To Attract New Blog Readers

We asked the first Italian car and motorcycle insurance comparison site to tell us how it was able to significantly boost traffic to its site thanks to the synergy between Email and Content Marketing.

Email Marketing 01/09/2018

The Unsubscribe Effect: What Makes Users Hit the Unsubscribe Button?

Why do people unsubscribe from emails? There’s a complex array of psychological reasons. From dull email headlines to insipid images – we go over little changes you can make to your marketing emails in order to curb the number of users hitting the dreaded unsubscribe button.

MailUp news 01/04/2018

Looking Back To Our 2017: A Year In Review

It’s time to take stock of the past 12 months. Let’s retrace the main steps of our journey, and foresee what will happen in the year that has just started.

Email Marketing 12/21/2017

HTML & Email: 6 Common Mistakes You Should Avoid

Building email with HTML code? Here are 6 all too frequent mistakes you should avoid, in order to reap the benefits of streamlined, clean email communications. 

MailUp news 12/19/2017

MailUp Is Included In Deloitte’s Technology Fast 500 EMEA 2017!

MailUp is proud to be included in Deloitte’s Technology Fast 500 EMEA 2017, the ranking celebrating the fastest growing high-tech companies in Europe, Middle East and Africa.