MailUp Blog | Email Marketing and Digital Strategies

Email Marketing 05/14/2019

The Life Cycle of Email Marketing: How to Extend It and Improve Engagement

The key factor in the life cycle of email marketing is engagement: let’s take a look at its metrics, the relative results from 2018, and how to improve them.

Email Marketing 05/09/2019

A Complete Guide to Writing Abandoned Cart Emails

Losing sales is always challenging, but doing nothing to fix the problem is even worse. Make them come back with effective abandoned cart emails.

Email Marketing 05/07/2019

Basic Notions for Developing Responsive HTML Emails

Just like in a building, you need solid foundations: let’s look at the steps for laying the foundations for your campaigns, ensuring correct display on the various email clients.

Email Marketing 04/30/2019

5 Secrets Behind High-Converting Email

Getting clients or rising the email conversion rate using email marketing can be sometimes a big challenge; but how do others succeed and what is the secret behind their results?

Email Marketing 04/24/2019

Google AMP for Email: Welcome To The Future

Thanks to AMP, brands can now launch interactive campaigns where the recipient can browse product catalogs, book trips and much more without ever leaving the email.

MailUp news 04/16/2019

Send Personalized Emails Based On Where Recipients Click

Now you can send automatic follow-up emails that are consistent with where the recipient clicks. A feature for leading customers to make a purchase, as well as increasing conversions.

Digital Strategy 04/12/2019

5 Step Guide to Launching Your New Website

You don’t need technical know-how and expertise to launch a great website. The process is much easier and reliable now. Here is a step-by-step guide.

Email Marketing 04/09/2019

Seven Instructions to Enhance your Sales Emails

Email marketing stands out as the greatest driver of customer retention, according to 80% of the retail professionals interviewed. Let us dive into the sales email enhancement tricks.

Email Marketing 04/02/2019

The Perfect Footer: How to Create It

We would like to present a new feature you can use to customize your social icons using a collection of some excellent examples of functional, original, and effective footers.

Email Marketing 03/26/2019

9 Tactics to Create More ‘Must-Read’ B2B Newsletters

From the audience’s needs to the color psychology. In today’s post, we give you knowledge and action: the insights, the ideas, the “methods” to create and improve your B2B newsletters.

Digital Strategy 03/19/2019

How eCommerce Businesses Can Take Advantage of AI

Use of AI streamlines processes and helps increase the accuracy and financial gains of businesses across industries. Let’s see the possible applications for online stores.

Digital Strategy 03/14/2019

5 Tips For Aligning Your SEO And Email Marketing Strategies To Drive Better Results

You should consider unifying SEO and email marketing strategies: here are 5 tips to tighten up a synergy between the channels and increase user traffic on your site.

Digital Strategy 03/12/2019

Top 10 Applications to Increase Your Productivity

Organize your time, track your progress and much more. Nowadays, there are apps for reducing procrastination and developing efficiency. I will present you some of them.

Digital Strategy 03/05/2019

Telegram for Companies: Seven Usage Scenarios

From content marketing to the promotion of offers, up to the activities for loyal customers. Here you have 7 examples of strategies applied to Telegram that you can use for inspiration.

Email Marketing 02/26/2019

Managing unsubscribers: how to create your flow with Database Building

The 5 steps you need to configure the type of opt-out, the post-unsubscribe pages, the Preferences Center and email footers, customizing every aspect of the layout.

Email Marketing 02/19/2019

How to Create an Onboarding Process Flow for the Email Channel

We will explain, step by step, how to create forms, pages, and emails for managing new recipients’ subscriptions, welcoming them and sending them on their way to conversion.

Digital Strategy 02/12/2019

Facebook Messenger for Companies: 5 Usage Scenarios

To deliver content, profile, provide customer support, and more. Here are some excellent use examples of Facebook Messenger, immediately within your reach.

Email Marketing 02/06/2019

Expand your Audience with MailUp’s New Database Building Area

All the features you need to increase and better manage the recipients of your emails, in one place. And with the Look & Feel section, you can customize the layout of every single page.