MailUp Blog | Email Marketing and Digital Strategies

Email Marketing 07/24/2018

How Much Are Your Campaigns Worth? All About The ROI of Email Marketing

What it is, how to calculate it, and which actions to use to optimize email channel metrics that respond to the most important of questions: “How much do my campaigns make compared to the costs incurred?”

Email Marketing 07/17/2018

Summer Makes Open Rates Plummet? 5 Ideas To Avoid It

Summer is a beautiful season and many businesses are slowing down the performance of their summer emails. There are effective remedies to prevent these declines. Let us discover them together.

Email Marketing 07/12/2018

11 things you did not know you could do with MailUp

We have discovered 11 functional gems hidden in the platform. They are small, yet decisive in bringing your Email Marketing activities to an advanced level.

Email Marketing 07/03/2018

Quick Guide: How To Create A Mailing List

A company’s mailing list is a constantly evolving organism that must tend toward expansion. Let’s discover in 5 steps how to create a contact list plus enhance and expand it thanks to a database building strategy.   

Email Marketing 06/26/2018

Do You Know What Are The Most Important Email Marketing KPIs?

In this blog post, we’ll take stock of the email channel KPIs, including definitions, formulas, and actions for improving results and creating data-driven strategies.

Email Marketing 06/19/2018

How To Take Advantage Of Transactional Emails To Increase Sales

They have a very high open and engagement rate. So why not optimize them to promote, upsell, and cross-sell? The following are 7 practical examples of transactional email marketing.

Email Marketing 06/12/2018

5 Myths About Marketing Automation, Debunked

Marketing Automation has been on everyone’s lips for a few years now, yet many surrounding legends hinder its use. Let’s clarify once and for all what it is and what it is not.

Email Marketing 06/05/2018

Business to Business Email Marketing: 6 Strategic Tips

If you send business to business email marketing campaigns, you know all too well how crucial it is to target the consideration and conversion funnel steps. Here are 6 tips to leverage the power of email to increase the number of leads and paying customers. 

Digital Strategy 05/29/2018

Growth Hacking in 6 Points: From Theory to Practice

We’ve analyzed the world of Growth Hacking, from its origins to today: in 6 points we’ll explain how and why Growth Hacking got started, the funnel, the tools, the synergies, and 4 case studies.

MailUp news 05/22/2018

Introducing Brand New Content Sources and Custom Rows

New features are coming to the platform in May for managing and automating the creation of emails. No more copying and pasting text and links, no more manual image uploading, no more obsessive content checks.

Email Marketing 05/15/2018

How To Personalize Your Emails With Dynamic Fields, Images and Contents

In addition to segmentation and automation, there is a set of techniques and tools for sending messages in line with the characteristics of each contact.

Digital Strategy 05/10/2018

How you can turn a frosty visitor into a hot lead: the secrets of lead generation

Content marketing, landing pages, email marketing and Facebook Ads: discover the cycle of activities and channels to attract visitors’ attention and turn them into leads and potential customers.

Email Marketing 05/08/2018

4 Steps To More Relevant Email Profiling

A complete guide to developing an organic profiling cycle: from the collection of different data clusters (personal data relating to interests and behaviors) to segmentation, up to personalization and automation.

Email Marketing 05/02/2018

How To Use Emojis In Email Subject Lines

From emojis for branding emails to those that are more evocative, we’ll look at the potential of these small but effective graphic elements that can add expressiveness and immediacy to campaigns.

SMS Marketing 04/24/2018

The Right SMS to the Right Recipient: a Guide to Segmentation

Geographic, demographic, and behavioral, each subdivided into subcriteria: let’s take a look at the parameters to use when subdividing recipients to create truly relevant SMS campaigns.

Email Marketing 04/17/2018

5 Killer Ways To Boost Email Conversion Rates

From micro-conversions to the top requirements for an effective call to action, we explore the ins and outs of email marketing’s most closely tracked, yet elusive, indicator.

MailUp news 04/10/2018

New! Improved RSS Automation, Multichannel Forms, and Customization Preview

Please welcome a new system for fine-tuning RSS-based automated emails and a whole new customization level. You can also create multi-channel subscription pop-ups in less than a minute.

Email Marketing 04/04/2018

Which Email Layout Is The Best?

How do you choose the best layout for your email campaigns, between single column and hybrid design? Here are 3 steps to follow in order to cater to recipients’ habits and improve readability.