MailUp Blog | Email Marketing and Digital Strategies

Digital Strategy 05/26/2020

Single Customer View: what it is and why companies must make it their own

Collecting data is easy. Collecting the right data is not so easy. Organizing data in one “place” is very difficult. However, it brings great advantages.

Digital Strategy 05/19/2020

Retail in the emergency weeks: what’s happening and what’s to come

Some studies reveal the guidelines that will reshape retailer’s strategies, while the Chinese experience offers us some examples of successful conversion.

SMS Marketing 05/14/2020

5 ways to integrate the SMS channel and email

Let’s consider how to improve different steps of the customer journey by integrating e-mail and SMS from the lead nurturing to the loyalty phases.

Digital Strategy 05/12/2020

3 Tips to Combine Your Email Marketing and Chatbots

69% of consumers prefer chatbots because of the ability to quickly interact with brands and companies.

Email Marketing 05/06/2020

Customer data quality: no effective strategy without data reliability

Sending is not enough. It’s the quality and use of data that makes the difference. Let’s introduce you to customer data quality, its advantages, and what it takes to do it.

Email Marketing 04/28/2020

The rise of phishing during weeks of emergency: best practices and authentication to defend yourself

Why are abuse attempts on the rise? Let’s look at the steps companies can take and the advantages of DKIM, DMARC, and—in the future—BIMI systems.

Digital Strategy 04/21/2020

How Marketing Automation Helps Improve the Customer Journey

It allows collecting user data along the journey, building buyer personas, creating synergies between company teams. Why automation is so important in customer relations.

Email Marketing 04/16/2020

12 examples of transactional emails to boost sales and retention

If you want to drive up customer value and retention, start by optimizing the areas that already engage customers. One of these areas is definitely your transactional emails.

Digital Strategy 04/14/2020

Marketing Automation: five common misconceptions

It saves time, it solves marketing teams’ problems, it only applies to the email channel, and so on. Let’s shed some light on the five major clichés about marketing automation.

Email Marketing 04/07/2020

Statistical Observatory 2020: results from 12 months of mailings

Analyzing nearly 14 billion e-mails revealed newsletter, DEM, and transactional e-mail trends. Data on the timing of monthly and weekly sendings were especially interesting.

Email Marketing 03/31/2020

Email marketing during emergency weeks: our study and some tips

The engagement of some e-mails could improve dramatically these days. However, at the same time, a wrong message could damage both the branding and reputation.

Digital Strategy 03/24/2020

A first point on the impact of Covid-19 between e-commerce and media

We have collected some of the most interesting data that has emerged so far regarding the incidence of the virus on traffic, online shopping and social media.

Digital Strategy 03/19/2020

Bad SEO habits that you must give up in 2020

From using generic email for link building to ignoring image optimization, up to the similar content on pages.

Other 03/17/2020

Lead scoring: what it is, and how to set it up

Assessing and classifying leads is just as important as generating new ones. Let’s look at the explicit and implicit parameters on which lead scoring is based, plus some guidelines.

Digital Strategy 03/10/2020

Innovation in Banking & Finance is a challenge that passes through dialogue

From a hyper-history concept to data subject emergence: let’s assess how innovation is perceived among consumers and the mindset with which banks can implement it internally.

Email Marketing 03/03/2020

Emojis & Email: The Latest, Their Impact on Clicks, and Optimization for Screen Readers

From brand-new emojis to their effectiveness in the subject line and body of emails, up to some tips for screen readers optimization.

Email Marketing 02/25/2020

Email length: best practices for visual and textual campaigns

From vertical length to total weight, up to the number of words: let’s clarify the length parameters that favor delivery, opening, and click rates.

Digital Strategy 02/20/2020

5 Digital Marketing Hacks You Need To Incorporate To Reduce Your SaaS Churn Rate

From the user onboarding improvement to the research of user behavior. Here are 5 hacks on how to reduce churn for your SaaS company.