MailUp Blog | Email Marketing and Digital Strategies

MailUp news 09/25/2018

Now MailUp is Even Safer, More Secure and GDPR Compliant

September news: the new Preference center, invisible reCAPTCHA in forms, and two-factor access authentication: three new additions to make operations on the platform secure and compliant while respecting user data.

Email Marketing 09/18/2018

What Differs Good Emails from Mind-Blowing: 7 Factors

Subject, focus, follow-up and much more. Here are 7 operational tactics to create brilliant, effective campaigns, focused on the customer, not on the needs of the person sending the email.

Email Marketing 09/11/2018

3 Email Marketing Tactics to Encourage Impulse Buying

Email marketing is one of the best channels to drive traffic to your website. Today we share a few email marketing tactics you can implement to increase impulse buying behavior and your profits.

Email Marketing 09/04/2018

Tutorial: How to Create a Color Blocking Email

A style we totally love in email is color blocking – a simple technique that goes a long way in inboxes. In this tutorial, we’ll show you how to build a color blocking email of your own in a few easy steps.

Digital Strategy 08/28/2018

Inbound Marketing 101: how to attract more potential customers to your website

This blog post will thoroughly explore the world of Inbound Marketing: its origins, the differences with outbound techniques, the tools it employs and its application in the email channel.

Digital Strategy 08/22/2018

SEO for Small and Medium-Sized Companies

Who said SEO strategies require large budgets and the help of an agency? With SEMrush, read through a few guidelines for SMBs to start with their SEO activities.

SMS Marketing 08/08/2018

5 Deadly SMS Marketing Errors

SMS text messages provide only seemingly an intuitive, straightforward marketing channel. Let’s dive into 5 pitfalls that would hinder even the most brilliant strategy of all. 

Email Marketing 08/01/2018

5 Amazing Copywriting Techniques to Boost Email CTR

How can you break through the noise and get your email noticed, read and clicked through? Here are a few copywriting techniques you can use to improve the results of your campaigns.

Email Marketing 07/24/2018

How Much Are Your Campaigns Worth? All About The ROI of Email Marketing

What it is, how to calculate it, and which actions to use to optimize email channel metrics that respond to the most important of questions: “How much do my campaigns make compared to the costs incurred?”

Email Marketing 07/17/2018

Summer Makes Open Rates Plummet? 5 Ideas To Avoid It

Summer is a beautiful season and many businesses are slowing down the performance of their summer emails. There are effective remedies to prevent these declines. Let us discover them together.

Email Marketing 07/12/2018

11 things you did not know you could do with MailUp

We have discovered 11 functional gems hidden in the platform. They are small, yet decisive in bringing your Email Marketing activities to an advanced level.

Email Marketing 07/03/2018

Quick Guide: How To Create A Mailing List

A company’s mailing list is a constantly evolving organism that must tend toward expansion. Let’s discover in 5 steps how to create a contact list plus enhance and expand it thanks to a database building strategy.   

Email Marketing 06/26/2018

Do You Know What Are The Most Important Email Marketing KPIs?

In this blog post, we’ll take stock of the email channel KPIs, including definitions, formulas, and actions for improving results and creating data-driven strategies.

Email Marketing 06/19/2018

How To Take Advantage Of Transactional Emails To Increase Sales

They have a very high open and engagement rate. So why not optimize them to promote, upsell, and cross-sell? The following are 7 practical examples of transactional email marketing.

Email Marketing 06/12/2018

5 Myths About Marketing Automation, Debunked

Marketing Automation has been on everyone’s lips for a few years now, yet many surrounding legends hinder its use. Let’s clarify once and for all what it is and what it is not.

Email Marketing 06/05/2018

Business to Business Email Marketing: 6 Strategic Tips

If you send business to business email marketing campaigns, you know all too well how crucial it is to target the consideration and conversion funnel steps. Here are 6 tips to leverage the power of email to increase the number of leads and paying customers. 

Digital Strategy 05/29/2018

Growth Hacking in 6 Points: From Theory to Practice

We’ve analyzed the world of Growth Hacking, from its origins to today: in 6 points we’ll explain how and why Growth Hacking got started, the funnel, the tools, the synergies, and 4 case studies.

MailUp news 05/22/2018

Introducing Brand New Content Sources and Custom Rows

New features are coming to the platform in May for managing and automating the creation of emails. No more copying and pasting text and links, no more manual image uploading, no more obsessive content checks.