MailUp Blog | Email Marketing and Digital Strategies

Email Marketing 06/05/2018

Business to Business Email Marketing: 6 Strategic Tips

If you send business to business email marketing campaigns, you know all too well how crucial it is to target the consideration and conversion funnel steps. Here are 6 tips to leverage the power of email to increase the number of leads and paying customers. 

Digital Strategy 05/29/2018

Growth Hacking in 6 Points: From Theory to Practice

We’ve analyzed the world of Growth Hacking, from its origins to today: in 6 points we’ll explain how and why Growth Hacking got started, the funnel, the tools, the synergies, and 4 case studies.

MailUp news 05/22/2018

Introducing Brand New Content Sources and Custom Rows

New features are coming to the platform in May for managing and automating the creation of emails. No more copying and pasting text and links, no more manual image uploading, no more obsessive content checks.

Email Marketing 05/15/2018

How To Personalize Your Emails With Dynamic Fields, Images and Contents

In addition to segmentation and automation, there is a set of techniques and tools for sending messages in line with the characteristics of each contact.

Digital Strategy 05/10/2018

How you can turn a frosty visitor into a hot lead: the secrets of lead generation

Content marketing, landing pages, email marketing and Facebook Ads: discover the cycle of activities and channels to attract visitors’ attention and turn them into leads and potential customers.

Email Marketing 05/08/2018

4 Steps To More Relevant Email Profiling

A complete guide to developing an organic profiling cycle: from the collection of different data clusters (personal data relating to interests and behaviors) to segmentation, up to personalization and automation.

Email Marketing 05/02/2018

How To Use Emojis In Email Subject Lines

From emojis for branding emails to those that are more evocative, we’ll look at the potential of these small but effective graphic elements that can add expressiveness and immediacy to campaigns.

SMS Marketing 04/24/2018

The Right SMS to the Right Recipient: a Guide to Segmentation

Geographic, demographic, and behavioral, each subdivided into subcriteria: let’s take a look at the parameters to use when subdividing recipients to create truly relevant SMS campaigns.

Email Marketing 04/17/2018

5 Killer Ways To Boost Email Conversion Rates

From micro-conversions to the top requirements for an effective call to action, we explore the ins and outs of email marketing’s most closely tracked, yet elusive, indicator.

MailUp news 04/10/2018

New! Improved RSS Automation, Multichannel Forms, and Customization Preview

Please welcome a new system for fine-tuning RSS-based automated emails and a whole new customization level. You can also create multi-channel subscription pop-ups in less than a minute.

Email Marketing 04/04/2018

Which Email Layout Is The Best?

How do you choose the best layout for your email campaigns, between single column and hybrid design? Here are 3 steps to follow in order to cater to recipients’ habits and improve readability.

Email Marketing 03/27/2018

How TAG Innovation School increases enrollment in courses using Email Automation

We asked the platform for master’s programs and courses to tell us how it managed to increase enrollment thanks to automatic email workflows. 

Email Marketing 03/20/2018

How To Design Bulletproof CTA Buttons In Email

Bulletproof CTA buttons are designed to render perfectly across all inboxes and to show no matter what. Follow us into a hands-on tutorial.

Email Marketing 03/13/2018

How To Optimize Email Subject Lines And Open Rates

Let’s clarify the right subject line length once and for all and take a look at the details to pay attention to in order to increase campaigns’ open rates: from the preheader to power words, all the way up to an emotional approach.

Email Marketing 03/08/2018

8 Essential Tips for Writing, Editing and Proofreading Your Emails for Powerful Results

When it comes to writing emails for your business, here’s eight key things to remember so you can ensure your emails are perfect for your readers and get the results that you desire.

Email Marketing 03/06/2018

A/B tests: everything you can test to improve results

We explored the A/B test and the fundamental KPIs (open, click, and response rates) to understand what aspects to experiment with between two variants of the same email. Objective: increase ROI of campaigns.

Email Marketing 03/01/2018

How To Streamline Teamwork, With Collaboration [Infographic]

When many heads work together in creating and approving an email campaign, the result can be a fine mess of comments and feedback. Thankfully, Collaboration is here to help!

Email Marketing 02/27/2018

Great Drip Campaigns & Where To Find Them

Drip campaigns are simple and linear workflows triggered by user actions and behaviors: a fundamental tool in marketing and customer relations. Let’s take a look at their advantages and some practical uses.