MailUp Blog | Email Marketing and Digital Strategies

Email Marketing 11/14/2017

Bring your emails to life with video, animated GIFs, countdowns and dynamic images

How-to, pros and cons: why and how to give a dynamic boost to your email messages in order to increase opens, clicks and conversions. 

Digital Strategy 11/07/2017

Find the golden nuggets and refine your email automation

Profiling activities evolve and become the key to take advantage of data and improve conversions. Find out which data to ask and how to use them.

Email Marketing 10/31/2017

8 Promotional Emails That Actually Work

How to ensure that your promotional emails nail the task they’re set out to do – boost conversions? Here are 5 tips to keep in mind and 8 examples of promotions you should try out right away.

Email Marketing 10/26/2017

Black Friday: an Email Marketing Strategy in 8 Steps

The key to making the most of 24 November (until Cyber ​​Monday) is to prepare in good time, creating a sense of expectation and guiding the recipients towards Day X. Here are 8 tips to get the most out of the four days.

Email Marketing 10/24/2017

Tutorial: How to Create A Personalized Image in Email

In a short tutorial you’ll learn how to create a personalized image for each recipient of your emails – using just two tools and in 3 simple steps.

Email Marketing 10/17/2017

4 Fatal Mistakes In Managing Email Images

Ensuring that images are pretty isn’t enough to ensure a 100% efficient email messages. Here are 4 ways to make sure that your email images are optimized and fully functioning.

MailUp news 10/12/2017

Introducing Improved A/B Testing and Message Checkup

Continuing our mission to improve your Email Marketing experience, we’re thrilled to introduce two major updates for A/B testing and Message Checkup.

Email Marketing 10/03/2017

Prevent Gmail from clipping your email

Gmail trims HTML emails larger than 102 KB. To prevent this inconvenient roadblock, learn how to minimize the size of your email messages in 4 easy ways – and avoid getting clipped.

Email Marketing 09/26/2017

How To Create Killer CTAs Using A/B Testing

CTAs are a key element to determine the success of an email campaign. Nailing the way you write and design CTAs is a very simple matter – with A/B tests.

Digital Strategy 09/19/2017

30+ Tested Tools for Better Content Marketing

Creating, distributing, and promoting content is a job that requires dedicated tools to streamline and optimize otherwise lengthy, tedious tasks. Here are our favorites, sorted by activity – all 100% tested first-hand.

Email Marketing 09/14/2017

The future of Email Marketing: an interview to Jordie Van Rijn

What ‘s in store for 2018, in Email Marketing? In this interview, expert and consultant Jordie van Rijn gives you insights of what the future may hold.

MailUp news 09/05/2017

Increase your database with Facebook: introducing the new MailUp-LeadsBridge integration

LeadsBridge connects Facebook Lead Ads to MailUp, allowing for real-time, automatic import of new leads into your Email Marketing platform.

Email Marketing 08/29/2017

5 Cornerstones To Great Database Building

Database building is crucial to any Digital Marketing activity. Let’s analyze the cornerstones that should guide your contact collection operations.

Email Marketing 08/22/2017

Tutorial: How to Add Anchor Links in Emails

Anchor links in email are incredibly useful for newsletters that are long and content-rich. Let’s learn how to add them to your emails, allowing readers to quickly scroll down and directly skip to where they want to read.

Email Marketing 08/10/2017

How To Customize Emails Using Dynamic Fields

With a simple tag you can establish a one-on-one relationship with your recipients, taking full advantage of email openings and clicks. Everything about dynamic fields, from their possible uses to their configuration.

Email Marketing 08/03/2017

Email Deliverability: Do’s and Dont’s to Make Sure Your Campaigns are Delivered

An email’s correct or failed delivery depends on several factors. Discover the key points that a brand should pay attention to ensure higher delivery rates.

SMS Marketing 07/25/2017

How To Use SMS Messages To Re-Engage Inactive Customers

This is a great opportunity for brands: thanks to average opening rates of 98%, SMS is a very useful channel for regaining customer loyalty and directing customers towards making new purchases.

Email Marketing 07/20/2017

Tutorial: How to Add Background Images in Email

Adding background images to emails is the safest way to make them stunning, functional and optimized. Here is how to master this trick.