MailUp Blog | Email Marketing and Digital Strategies

Email Marketing 08/22/2017

Tutorial: How to Add Anchor Links in Emails

Anchor links in email are incredibly useful for newsletters that are long and content-rich. Let’s learn how to add them to your emails, allowing readers to quickly scroll down and directly skip to where they want to read.

Email Marketing 08/10/2017

How To Customize Emails Using Dynamic Fields

With a simple tag you can establish a one-on-one relationship with your recipients, taking full advantage of email openings and clicks. Everything about dynamic fields, from their possible uses to their configuration.

Email Marketing 08/03/2017

Email Deliverability: Do’s and Dont’s to Make Sure Your Campaigns are Delivered

An email’s correct or failed delivery depends on several factors. Discover the key points that a brand should pay attention to ensure higher delivery rates.

SMS Marketing 07/25/2017

How To Use SMS Messages To Re-Engage Inactive Customers

This is a great opportunity for brands: thanks to average opening rates of 98%, SMS is a very useful channel for regaining customer loyalty and directing customers towards making new purchases.

Email Marketing 07/20/2017

Tutorial: How to Add Background Images in Email

Adding background images to emails is the safest way to make them stunning, functional and optimized. Here is how to master this trick.

Email Marketing 07/13/2017

15 Unique Ways to Use Animated GIFs in Email

GIFs are increasingly common in email communications. But how can you use them in a fun, useful, different way? Here are 15 ideas (plus a bonus) to experiment with right away.

Email Marketing 07/06/2017

Marketing Automation: What It Is And How To Use It

Marketing Automation: what is it and how is it used in your daily work? We’re going to describe the main types of automated campaigns and the necessary steps for building them with the MailUp platform.

MailUp news 07/04/2017

New Features For Welcome Emails, Workflows and Scheduling

A rich, versatile release that relates to several functional areas within the platform—email design, reporting, programming—as well as some aspects of the graphical user interface and user experience.

MailUp news 06/29/2017

New Stamplay Connector For Creating Automatisms Between MailUp and Your Applications

We’d like to present the new integration for perfecting automated flows at an advanced level, implementing data mapping, creating new APIs by combining other APIs, and much more.

SMS Marketing 06/22/2017

9 Ways to Leverage SMS and Emails & Boost Summer Sales

Summer sales time is upon us! Here are a few simple yet ingenious ideas for boosting sales and driving more traffic into stores, thanks to text messages and emails.

MailUp news 06/15/2017

MailUp and Passendo: a new email advertising integration

Now you can transform your email and newsletter traffic into a new and profitable source of income, adding advertising spaces in your communications.

Email Marketing 06/08/2017

How Terme di Saturnia is using email to increase its bookings

We asked this famous Italian wellness resort to tell us about the performance of one of its latest Email Marketing campaigns: objectives, strategy and results, in a new case study for tourism.

SMS Marketing 06/01/2017

SMS Marketing: a few insights and a new report

How are bulk text messages doing? In this post, you’ll find a few interesting insights on the SMS market, plus a brand new feature of the MailUp platform.

MailUp news 05/25/2017

New PieSync integration for real-time, 2-way sync

MailUp is now integrated with PieSync, ensuring 2-way real time data synchronization among your favorite cloud apps. Goodbye manual imports/exports, welcome productivity.

MailUp news 05/18/2017

Introducing our new integrations catalog and the Vtiger connector

A digital marketing ecosystem involves research and development for integrations. Today we’d like to show you the latest results: the dynamic catalog and Vtiger connector for synchronizing MailUp with your external CRM.

Digital Strategy 05/11/2017

Create a Customer Journey Map in 4 Steps

Designing an accurate customer journey map is the first step towards understanding what your users actually do and want. Here is how to do it in 4 steps.

Email Marketing 05/02/2017

How BPM uses email to re-engage and retain customers

For a bank like BPM, keeping customer relations alive is something that goes beyond mere banking transactions and commercial offers. Here’s how the bank took advantage of automation tools to build customer engagement and loyalty.

Digital Strategy 04/27/2017

Growth Hacking Strategies: 5 Key Steps To Get Started

Growth hackers are versatile professionals who know how to take full advantage of online resources. Here are the best growth hacking techniques and tools to get started with you strategy.