MailUp Blog | Email Marketing and Digital Strategies

MailUp news 01/19/2018

Video In Email: Get It Done With A Quick Copy & Paste

Today with MailUp in just a few clicks you can add an optimized video preview to your campaign without any embedded code. We’ll explain how, in detail.

Email Marketing 01/16/2018

Improving Email CTR: 5 Ideas Worth Trying

It’s not a matter of setting out universal rules; instead, it’s about considering certain valuable perspectives. Let’s take a look at CTR, one of the most important Email Marketing metrics, with five ideas and some great examples of real-life campaigns.

Email Marketing 01/11/2018

How 6sicuro Uses Emails To Attract New Blog Readers

We asked the first Italian car and motorcycle insurance comparison site to tell us how it was able to significantly boost traffic to its site thanks to the synergy between Email and Content Marketing.

Email Marketing 01/09/2018

The Unsubscribe Effect: What Makes Users Hit the Unsubscribe Button?

Why do people unsubscribe from emails? There’s a complex array of psychological reasons. From dull email headlines to insipid images – we go over little changes you can make to your marketing emails in order to curb the number of users hitting the dreaded unsubscribe button.

MailUp news 01/04/2018

Looking Back To Our 2017: A Year In Review

It’s time to take stock of the past 12 months. Let’s retrace the main steps of our journey, and foresee what will happen in the year that has just started.

Email Marketing 12/21/2017

HTML & Email: 6 Common Mistakes You Should Avoid

Building email with HTML code? Here are 6 all too frequent mistakes you should avoid, in order to reap the benefits of streamlined, clean email communications. 

MailUp news 12/19/2017

MailUp Is Included In Deloitte’s Technology Fast 500 EMEA 2017!

MailUp is proud to be included in Deloitte’s Technology Fast 500 EMEA 2017, the ranking celebrating the fastest growing high-tech companies in Europe, Middle East and Africa.

Email Marketing 12/12/2017

7 Fresh Design Ideas for Your New Year’s Email Marketing

Tis the season of sending holiday emails! To help you finish 2017 on a strong note, follow our design tips for creating a memorable New Year’s email campaign. Ring in 2018 with a final send—then take a minute (or two) to relax. Cheers!

Email Marketing 12/05/2017

How To Build An Effective Welcome Series

Automated welcome workflows are the best way to start the relationship with news users on the right foot. Here is a hands-on tutorial and 4 great examples from real-life brands.

Email Marketing 11/28/2017

6+6 Ways to Create a Holiday Gift Guide for Email

Lead your recipients through their Christmas shopping and boost conversions during the Holiday season, by sending a Gift Guide via email.

Digital Strategy 11/21/2017

How to improve the quality of your leads using the combined power of Facebook and email

Using email marketing alone to generate leads for your business may not be enough. You need to combine it with other relevant channels, such as Facebook.

Email Marketing 11/14/2017

Bring your emails to life with video, animated GIFs, countdowns and dynamic images

How-to, pros and cons: why and how to give a dynamic boost to your email messages in order to increase opens, clicks and conversions. 

Digital Strategy 11/07/2017

Find the golden nuggets and refine your email automation

Profiling activities evolve and become the key to take advantage of data and improve conversions. Find out which data to ask and how to use them.

Email Marketing 10/31/2017

8 Promotional Emails That Actually Work

How to ensure that your promotional emails nail the task they’re set out to do – boost conversions? Here are 5 tips to keep in mind and 8 examples of promotions you should try out right away.

Email Marketing 10/26/2017

Black Friday: an Email Marketing Strategy in 8 Steps

The key to making the most of 24 November (until Cyber ​​Monday) is to prepare in good time, creating a sense of expectation and guiding the recipients towards Day X. Here are 8 tips to get the most out of the four days.

Email Marketing 10/24/2017

Tutorial: How to Create A Personalized Image in Email

In a short tutorial you’ll learn how to create a personalized image for each recipient of your emails – using just two tools and in 3 simple steps.

Email Marketing 10/17/2017

4 Fatal Mistakes In Managing Email Images

Ensuring that images are pretty isn’t enough to ensure a 100% efficient email messages. Here are 4 ways to make sure that your email images are optimized and fully functioning.

MailUp news 10/12/2017

Introducing Improved A/B Testing and Message Checkup

Continuing our mission to improve your Email Marketing experience, we’re thrilled to introduce two major updates for A/B testing and Message Checkup.