Email Marketing 03/13/2018

How To Optimize Email Subject Lines And Open Rates

Let’s clarify the right subject line length once and for all and take a look at the details to pay attention to in order to increase campaigns’ open rates: from the preheader to power words, all the way up to an emotional approach.

Email Marketing 03/06/2018

A/B tests: everything you can test to improve results

We explored the A/B test and the fundamental KPIs (open, click, and response rates) to understand what aspects to experiment with between two variants of the same email. Objective: increase ROI of campaigns.

Email Marketing 02/27/2018

Great Drip Campaigns & Where To Find Them

Drip campaigns are simple and linear workflows triggered by user actions and behaviors: a fundamental tool in marketing and customer relations. Let’s take a look at their advantages and some practical uses.

Email Marketing 02/21/2018

Email Preheader Best Practices

A guide to understanding email preheader – a small yet essential line of text that can boost your open rates and consequently CTRs and conversions. Let’s discover best practices and mistakes to avoid in order to keep your email performances high.

Email Marketing 02/06/2018

All about Valentine’s Day emails, from creativity to strategies

How to maximize the opportunities offered by Valentine’s Day, with 6 different creative ideas and 6 strategies for increasing conversions during the holiday of love.

Email Marketing 01/23/2018

Email Marketing for Tourism: A Strategy in 5 Steps

We have broken down the traveler journey into 5 (micro)moments, accompanying each with a set of email campaigns with the same goal: converting the first-time traveler into a returning guest.

Email Marketing 01/16/2018

Improving Email CTR: 5 Ideas Worth Trying

It’s not a matter of setting out universal rules; instead, it’s about considering certain valuable perspectives. Let’s take a look at CTR, one of the most important Email Marketing metrics, with five ideas and some great examples of real-life campaigns.

Email Marketing 04/04/2017

4 Ideas To Revamp Your Easter Emails

Leverage the potential of Easter emails by setting up the right drip campaign, defining the best content and discovering extra ideas you never though of.

Email Marketing 03/30/2017

Birthday Email: Best Practices, Tips & Tricks

Simple yet effective, automated birthday emails are a must-have in any marketer’s toolbox. Let’s see how to structure and schedule it, as well as the best practices you should never forget.

SMS Marketing 03/21/2017

10 winning features of SMS text messages

If you think text messages are somehow obsolete, you might be thinking your marketing strategy wrong. Here are 10 key features to SMS that will explain why they’re worth investing in.

Email Marketing 03/16/2017

What can SMTP do for your Email Marketing?

Not just a simple protocol: SMTP is a server that can be integrated with any external system to send personalized transactional emails with high delivery rates. Discover its evolution into SMTP+.

Email Marketing 01/24/2017

Top 10 KPIs for Email Success

In a data-driven age, knowing how to measure and monitor your email performance is the only way to understand its value and success.

Email Marketing 12/28/2016

10 email marketing mistakes (and their solutions)

We have put together all the missteps and mistakes that marketers can make when managing email marketing activities: ten mistakes that result in ten missed opportunities to get more, much more, from their campaigns.

Digital Strategy 12/28/2016

60 (+1) Digital Marketing Quotes to Inspire Your Strategies

From time to time, we all need a bit of inspiration to give shape to ideas, strategies, plans, paths. We have gathered for you the 60 best Marketing quotes (plus a bonus), in order to kickstart your 2017.

SMS Marketing 12/21/2016

SMS for business: 5 tips for 5 goals

Tailor the potential of SMS to your business: all you need is support and some tips which we’ll give you in this post, together with examples of real campaigns by established brands.

Email Marketing 11/29/2016

Email Advertising in a New Ebook

Thanks to the best examples of major American publishers, the ebook will show you tips, tricks & best practices to use advertising in your emails.

SMS Marketing 11/22/2016

What Can You Do With Inbound SMS? A Strategy In 6 Steps

From collecting and managing contacts through to experimenting with new ways of engaging customers: let’s explain what you can do with inbound SMS.

Digital Strategy 09/20/2016

Social media marketing: some key strategy elements

From the editorial calendar to the analysis, through targeting activities and content. We take you through the basics of social media marketing: strategy, activation and analytics.