MailUp Blog / blog
  • features
  • pricing
  • Resources
  • Press
Login Free trial
  • Home
  • Email Marketing
  • SMS Marketing
  • Digital Strategy
  • Legal & Privacy
  • MailUp News
  • Featured
  • Most loved
  • Starter kit

Tutorial: How to Add Anchor Links in Emails

Read more

Email Deliverability: Do’s and Dont’s to Make..

Read more

15 Unique Ways to Use Animated GIFs in Email

Read more

Marketing Automation: What It Is And How To Use It

Read more

How Terme di Saturnia is using email to increase its..

Read more

SMS Marketing: a few insights and a new report

Read more

A marketer’s practical guide to Canada’s Anti..

Read more

60 (+1) Digital Marketing Quotes to Inspire Your Strategies

Read more

7 Tested Rules for Email Subject Lines – And When To..

Read more

What’s the difference between a CRM and ESP?

Read more

5 Email Newsletter Templates to Always Have

Read more

Email Permission Reminder Best Practices

Read more

Welcome Email: Why 3 Is Better Than 1

Read more

Email design with BEE: 10 tips for effective and responsive..

Read more

Buying email addresses doesn’t make sense: the reasons..

Read more

Fast, smooth, accessible: what if half of your customers..

Read more

CASL compliance: how to update your email signup forms

Read more

The Words You Should Avoid In The Subject Line (Or Maybe Not..

Read more
Digital Strategy 01/10/2019

The Importance of Developing Leadership: 5 Main Skills

Are you a marketing expert on a high position in the team hierarchy, or are you simply taking care of email content and design? Whatever the case is, you could definitely benefit from advanced leadership skills.

Email Marketing 11/02/2018

What Can the Best Email Marketing Campaigns Teach Us?

We’ve looked into four established brands and their email campaigns – and we’ve found out a few interesting facts that make their newsletter strategy extremely effective. 

Email Marketing 09/27/2018

How to Write Effective Email Subject Lines

Almost half of all email recipients open emails based on the subject line alone. Here are 15 tips to write effective subject line: segmentation, numbers, emoji, humor and much more.

SMS Marketing 08/08/2018

5 Deadly SMS Marketing Errors

SMS text messages provide only seemingly an intuitive, straightforward marketing channel. Let’s dive into 5 pitfalls that would hinder even the most brilliant strategy of all. 

Email Marketing 03/13/2018

How To Optimize Email Subject Lines And Open Rates

Let’s clarify the right subject line length once and for all and take a look at the details to pay attention to in order to increase campaigns’ open rates: from the preheader to power words, all the way up to an emotional approach.

Email Marketing 03/06/2018

A/B tests: everything you can test to improve results

We explored the A/B test and the fundamental KPIs (open, click, and response rates) to understand what aspects to experiment with between two variants of the same email. Objective: increase ROI of campaigns.

Email Marketing 02/27/2018

Great Drip Campaigns & Where To Find Them

Drip campaigns are simple and linear workflows triggered by user actions and behaviors: a fundamental tool in marketing and customer relations. Let’s take a look at their advantages and some practical uses.

Email Marketing 02/21/2018

Email Preheader Best Practices

A guide to understanding email preheader – a small yet essential line of text that can boost your open rates and consequently CTRs and conversions. Let’s discover best practices and mistakes to avoid in order to keep your email performances high.

Email Marketing 02/06/2018

All about Valentine’s Day emails, from creativity to strategies

How to maximize the opportunities offered by Valentine’s Day, with 6 different creative ideas and 6 strategies for increasing conversions during the holiday of love.

Email Marketing 01/23/2018

Email Marketing for Tourism: A Strategy in 5 Steps

We have broken down the traveler journey into 5 (micro)moments, accompanying each with a set of email campaigns with the same goal: converting the first-time traveler into a returning guest.

Email Marketing 01/16/2018

Improving Email CTR: 5 Ideas Worth Trying

It’s not a matter of setting out universal rules; instead, it’s about considering certain valuable perspectives. Let’s take a look at CTR, one of the most important Email Marketing metrics, with five ideas and some great examples of real-life campaigns.

Email Marketing 04/04/2017

4 Ideas To Revamp Your Easter Emails

Leverage the potential of Easter emails by setting up the right drip campaign, defining the best content and discovering extra ideas you never though of.

Discover Collaboration Become a contributor to this blog
Email Marketing 03/30/2017

Birthday Email: Best Practices, Tips & Tricks

Simple yet effective, automated birthday emails are a must-have in any marketer’s toolbox. Let’s see how to structure and schedule it, as well as the best practices you should never forget.

SMS Marketing 03/21/2017

10 winning features of SMS text messages

If you think text messages are somehow obsolete, you might be thinking your marketing strategy wrong. Here are 10 key features to SMS that will explain why they’re worth investing in.

Email Marketing 03/16/2017

What can SMTP do for your Email Marketing?

Not just a simple protocol: SMTP is a server that can be integrated with any external system to send personalized transactional emails with high delivery rates. Discover its evolution into SMTP+.

Email Marketing 01/24/2017

Top 10 KPIs for Email Success

In a data-driven age, knowing how to measure and monitor your email performance is the only way to understand its value and success.

Email Marketing 12/28/2016

10 email marketing mistakes (and their solutions)

We have put together all the missteps and mistakes that marketers can make when managing email marketing activities: ten mistakes that result in ten missed opportunities to get more, much more, from their campaigns.

Digital Strategy 12/28/2016

60 (+1) Digital Marketing Quotes to Inspire Your Strategies

From time to time, we all need a bit of inspiration to give shape to ideas, strategies, plans, paths. We have gathered for you the 60 best Marketing quotes (plus a bonus), in order to kickstart your 2017.

  • 1
  • 2
  • Discover MailUp's full potential. Try it for 30 days.

    Get started for free
Sign up to our newsletter
In need of assistance?
  • Send us a message
  • +39 02-71040485 (IT)
  • (888) 962-4587 (US)
  • We'll call you back

Categories

  • MailUp news
  • Email Marketing
  • Events
  • Legal & Privacy
  • SMS Marketing
Get updates and news
Receive notifications on Messenger
The best partners for the best service
The best partners for the best service
MailUp® is a trademark by MailUp S.p.A., VAT code no. IT01279550196. All rights reserved.
  • Terms of use
  • Anti-spam policy
  • Privacy
  • Cookies policy
This website uses cookie profiling and third party cookies. To get more information or manage the acceptance click here. Closing this message or using this website, you consent the use of cookies.
disallow