Email Marketing 05/02/2018

How To Use Emojis In Email Subject Lines

From emojis for branding emails to those that are more evocative, we’ll look at the potential of these small but effective graphic elements that can add expressiveness and immediacy to campaigns.

Email Marketing 03/13/2018

How To Optimize Email Subject Lines And Open Rates

Let’s clarify the right subject line length once and for all and take a look at the details to pay attention to in order to increase campaigns’ open rates: from the preheader to power words, all the way up to an emotional approach.

Email Marketing 03/06/2018

A/B tests: everything you can test to improve results

We explored the A/B test and the fundamental KPIs (open, click, and response rates) to understand what aspects to experiment with between two variants of the same email. Objective: increase ROI of campaigns.

Email Marketing 02/21/2018

Email Preheader Best Practices

A guide to understanding email preheader – a small yet essential line of text that can boost your open rates and consequently CTRs and conversions. Let’s discover best practices and mistakes to avoid in order to keep your email performances high.

Email Marketing 06/08/2016

The Words You Should Avoid In The Subject Line (Or Maybe Not)

There are few things in the world that are so surrounded by rules of do’s and don’ts as the subject […]

Email Marketing 02/04/2015

7 Tested Rules for Email Subject Lines – And When To Break Them

See actual results from 7 email subject line tests and research studies. Find out when to apply them to your emails and when to skip the advice.

MailUp news 10/23/2013

Can a snowman help you (drive higher open rates)?

Can a ☃ help you drive higher open rates? As long as you test your messages and don’t overuse them… […]

MailUp news 06/20/2013

What if A/B testing got you an extra $200M?

I’d do a little testing for $200M. Wouldn’t you? Two hundred million dollars. That’s the amount of money that Amelia […]